What If Your Company Could Go Viral Tomorrow?

In the article, "The Dark Side of Web Fame" by Jessica Bennett, posted online at http://www.newsweek.com/dark-side-web-fame-93505 and published on February 21, 2008, the author recounts multiple stories of when the power of the internet had not benefitted people, but had actually harmed their reputation. Bennett starts the essay by giving an example of a high school boy who made an unfortunately embarrassing video, that was never meant to be published. Sadly, another student found the video and released it online, where the video became a viral sensation and the teen was humiliated not only on a local level, but a global level too. Throughout the article Bennett gives other examples to show the reader that people, using the tool of the

Your site needs to perpetuate itself. The more supporters you have, the faster word spreads about your site. Social media marketing is an excellent way to get people to come into your site to take a look at what you have to offer. You will grow when there are a group of loyal visitors ready to always act upon what you have to offer.

In this paper we will be looking at search engines, social media and blogging and try and way up

We are successfully utilizing social media as a powerful way to gain positive exposure and connect with our internet-savvy customers in a global and local level. We rely heavily in word-of-mouth advocacy”. (John Mackey, 2012)

Chipotle’s apologetic response strategy is reminiscent of the 2008 McCain Maple Leaf Foods listerios epidemic known as one of the worst contamination cases in Canadian history. Similarly, Maple Leaf Foods opted for a high visibility strategy immediately responding by posting an apology video on their YouTube channel after news broke of the first death connected to the outbreak. Here the company’s CEO not only took full responsibility and offered his sincere sympathy for those customers whose lives were effected, but ensured the public that necessary actions were going to be taken regardless of financial costs. McCain’s continued visibility was seen as the CEO Michael H. McCain appearing in television advertisements, holding press conferences, and on the corporate website continuing to apology for the dire

This source shows how the Social Media scene has grown radically and is right now woven significantly in our social society. The development and advancement of Social Media has likely affected your business or industry too. The author worked in the Internet Marketing and Search Engine Optimization (SEO) industry for more than 10 years and the significance of an emphasis on Social Media has been in a quick rise for as far back as quite a long

The era of technology went from being fun and games to social media, ways to talk to strangers, and keep close with family. I think that when people misuse social media it can make something good turn ugly, such as a simple hello to/from a stranger. Putting an opinion online about someone or something. Posting profanity pictures and hateful comments or posts. For something to go viral all it needs is publicity such as likes, comments, and shares, and then it is out there, where someone can see it and take it the wrong way or draw attention sexual predators.

Also, social media is an invasion on personal privacy and can lead to difficult consequences such as internet backlash and identity theft. An article written by Charlie Claywell emphasizes that, backlash is an online challenge which involves the process of releasing potentially offensive content and then obtaining excessive feedback from individuals about certain subjects. The content is often and most commonly political or religious. As soon as the content is posted, the backlash begins and it can potentially turn into a world debate and widespread affair. Claywell states that “Even high school students are learning that comments they post on social media can influence whether a college approves their application for admission” (par. 7).

With each new location found to be contaminated came additional product lines that were found to contain listeria. After further investigations were conducted, the possibility that this was an issue caused by neglect became greater, and the trust from consumers became smaller. Since the initial determination of the severity of contamination, Blue Bell used the internet to express their apologies and assure the public they were working on a plan to correct this issue and gain their trust once again. Blue Bell utilized modern technology to speak to their customers personally, posting a video in which they stated they were “heartbroken over the situation” and they promised to “get it right” for their loyal customers. (New York Times, 2015)

But, technology has also allowed our nation’s Puritan roots to be prominently displayed online. Social media platforms are often the most popular choice when it comes to bringing light to the ignominy of others. With the option of hiding behind a screen, people often lose touch with human empathy and do not hesitate to lash out at others; this is shown in the Justine Sacco twitter incident of 2013. In the New York Times magazine, Jon Ronson educates his audience about how quickly people chose to harass

Taco Bell’s swift actions by their crisis management team to launch an advertising campaign thanking the people from suing them turned out to be a success for the company and the lawsuit was dropped. Numerous companies have been hit with a crisis over the years, how fast and diligent the organizations deal with the crisis helps in the recovery process. Additionally, crisis management requires more than an apologetic press release, the news goes viral in a matter of minutes, and companies must be ready to respond to adversities quickly and decisively, utilizing all platforms to communicate to the public. Organizations that make mistakes must take ownership of their mistakes and not try to distance themselves from it.

Right now, among the most highly visited sites is Twitter. It's really a social media site that enables you to truly share and uncover something new within an instant about your relatives and buddies all over the world. Essentially, a company or an individual can be popularized by followers. This implies that the larger your followers, the more probable you will get more famous to people including prospective consumers. Buy Retweets appears a rational thing to do if you need to gain popularity.

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

Like the medicine that can cure and kill depending upon its usage, social media at its worst is a weapon of mass distress and can amplify slander, reputation destruction, political dispute, bully, casual mistreatment of people, snarky comments and hate in general.

Social media is out there to help us every day. People can use it to research nearly everything, for example things like communication and even business marketing. There are many channels of social media. A few examples are Facebook, Twitter, LinkedIn, and YouTube, just to name a few of the popular ones.