What Impact Does The Media Have On Females? Todays Society?

Under society’s customs for decades, young women have found themselves immersed in the pressure and anticipation to have exemplary bodies. Nearly every young woman prefers to be slim, have a perfectly shaped body, that is beautified by applying pounds of makeup to their face but does not appear ridiculously overdone. Who’s responsible for these measures imposed on young women? When a young girl picks up the model on the cover of Vogue being called flawless, naturally it’s easy for her to then aspire to be a real-life imitation of the that model. These companies produce magazine covers shown with girls’ images daily. As if keeping the perfect body wasn’t hard enough, our culture also forces girls into the forever expanding world of composition, however, body image is a surging subject for young girls. Advertisements and pictures of lean female models are all over. Young women are measured and perplexed by their physical appearances with attire intended to raise their physical structures; social media, magazines, the society, marketing campaigns, advertisements, and the fashion gurus add to a strand of excellence.

Throughout their lives, women of all ages are constantly being bombarded with advertisements convincing them they must meet an ideal of the perfect body image. This is all thanks to companies that share a common goal to influence the mainstream population into believing they need to purchase certain products in order to compare to the impossible standards set by the beauty industry. In Dave Barry’s “Beauty and the Beast” he displays that it is planted in young girls minds that they need to look, dress, feel, and even act a certain way. However, men aren’t as affected by these capitalistic marketing schemes. In short, the media has affected the way women think of themselves.

To begin with, the media industry has the power to decide what reaches the public’s eye; therefore, they present to the public their versions of what “beautiful’ women should appear like. The media has created their version of what the “ideal body” should be. They continuously show the audience photographic images of models that appear extremely thin. Media meticulously chooses women with bodies which media calls “sexy”. Spectators rarely get a glance of women who are overweight. For example, all of the actress that make an appearance on television shows are below what is considered a healthy weight. Yet, this concept is what media has defined as beautiful, influencing many women to obtain a thin figure. As a result, of these messages sent by

Why is the model industry, creating this idea that all females have to look like this ‘doll’ to be beautiful? Society has moulded the ‘ideal’ body image to an unattainable goal fashioned by the criteria established through advertising. Advertisements are enforcing the standards of beauty to encourage our youth to believe and aspire to become this contemporary based view of what beautiful is.

The media is our source of constant information, and is presented in many forms such as, daily newscasts, social media like Facebook, and the magazines strategically placed in our doctor’s office. There is no surprise that it is also the dominant influence when it comes to society’s beauty standard either. Unfortunately media isn’t a positive influence all the time, and is the main force behind negative body image epidemic that plagues women, especially the 18-25 age group. In order to fully understand the severity of what some call a “Vanity” issue we must look into the facts of how exactly the media damages women’s perception of their own bodies, and then observe the extent of the damage done to the physical and mental states of these women

Also, the media lowers women's self-esteem by making them believe that if they don't have the appearance of the young woman in the advertisement, their body is not classified as beautiful. Diana Vancura in her article, “The Media Focus Too Much on Looks” not only emphasizes the idea that the media ignores women's talents, but also the idea that they only “advertise a specific body type as beautiful” constantly. Once again we see how media puts down any beauty that

In her article “The Body Beautiful”, Rosalind Coward (1998) argues that society creates a negative obsessions of the “perfect” female body and it affects women negatively in their daily lives. She explains that women have to think of their bodies in separate parts and believe that each part has a different life of their own. Coward goes on to explain the way society expects women to be seen as by providing readers with example advertisements and how it pushes women toward having the body that is viewed acceptable. She concludes by stating that although society creates a negative obsession of the “perfect” body, it helps women from falling into despair because they keep a vague relation to the ideal image. By analyzing an advertisement for Elizabeth Arden’s anti aging serum, we see Rosalind Coward argues that advertisements for facial product often expect women to be flawless and perfect in their body figures.

Elline Lipkin, a Research Scholar at the center for the Study of Women at the University of California, Los Angeles, describes in her article ‘From girls’ Bodies, Girls’ Selves: Body Image, Identity, and Sexuality, the effects of media body image have on females. Many females may not be aware of the effects that the media has on women. In fact, according to Lipkin women are taught a lesson about what a female should look like just by the advertisement. Advertising what the ideal female body should look like may seem like a good idea, but really it effects woman more in the negative side then on the positive. In fact, most of the ideal female body is false, in which it could become harmful emotionally and physically. To improve the confidents in female very own body, false advertisement can stop in which negative effects will also stop, and changing the way women see their body in a different view.

Images of female bodies are everywhere. Women, and their bodies, sell everything from food to cars. Women's magazines are full of articles urging women to fit a certain mold. While standing in a grocery store line you can see all different magazines promoting fashion, weight loss, and the latest diet. Although the magazines differ, they all seemingly convey the same idea: if you have the perfect body image you can have it all…the perfect marriage, loving children, great sex, and a rewarding career. The media, whether TV, print, or Internet advertising, seems to play a huge role in influencing women of all ages; from adolescence and teens, to women in their twenties and thirties, as well as

Women of all ages, especially numerous college-age women embrace unlikely ideals of what their body size and shape essentially should be. These ideas can be in cooperation physically and emotionally corrupt; without them even apprehending the damage they causes themselves. Most women typically want to look their finest try to excel in their goals, jobs, and more just by being beautiful. There are billions of products and even procedures, such as plastic surgery, cosmetic surgery, and surgeries to place on permanent makeup, which is available and advertised in the daily media. And all of these advertisements claim that they can help women accomplish these goals of their desired “ideal of beauty”. This is a problem that we can bluntly see within today’s culture. What our society reflects as their view of beauty, has the tendency to change, erratically. And this means that our pursuit of beauty tends to be lifelong and we will be subjected to the fancies of trendsetters, media, and fashion industries on a daily

The sexualization and beauty standards of women in media gives girls and women unrealistic body expectations. “The 2000s brought us the reign of the Victoria’s Secret Angel - tall, thin, and leggy models with big breasts, flowing hair, and toned bodies” (Huffingtonpost). Girls grow up seeing these flawless and beautiful women on T.v., commercials, and magazines.

Every individual has their own ideas on what is considered beautiful. Beauty can be on the inside or on the outside because it varies to each individual’s preference. However, pressure from society causes people to believe that they must adapt and conform to society’s apocryphal image of beauty. Today, society’s image of beauty has been manufactured on a distorted perception of unrealistic perfection that has been asserted by the media and implemented through its advertisements to proclaim that women need to appease this standard in order to be considered beautiful in society. Media’s pessimistic views of beauty influence the way women portray themselves in daily life. Media has a negative impact on women and the way they

Media influence causes 69 percent of girls, in one study, to state that magazine models impact their idea of the perfect body shape. This drastic affect on a young person 's life creates a reality that women need to alter the way they look to be ‘perfect.’ Media also portrays women as helpless beings, needing a man by their side to complete easy tasks in which they can do on their own. There is also the aspect of strong women being sexy, and not the intelligent, intellectual women that they are. Throughout many girls lives, growing up, there are self esteem issues that will resonate with them for years to come. Commercials and advertisements feed on the implication that females believe they will never be flawless or beautiful, so they will do anything to get there. These impacts from media have catastrophic results. This is critical today because there are more eating disorders, health issues, and suicides than ever before. Women should be represented as strong, fearless individuals as opposed to the stereotypical ‘damsel in distress’ media pins them as today. Media limits girls and women from discovering possibilities they could have as leaders through objectificatoin and sexualazation.

Women today are often bombarded with countless images of highly distorted and photo shopped creations that are meant to represent the ideal woman. Every time we turn on a TV, open a magazine, or visit YouTube; we get forced into consuming these images. With ads running like Victoria’s Secret’s “Perfect Body” campaign, which featured very non diverse thin models in lingerie. Across the image of all the women were the words the perfect

Advertising uses a lot of different techniques to show the public the perfect female image. Body doubles and computer retouching are two examples of how advertisers are able to “doctor” images. The majority of women we see in magazines, music videos. and movies do not appear in reality, as we perceive them in the media. We may actually believe we are looking at one woman’s body when we are actually looking at sections of three or four women’s bodies, which, when spliced together, shows us the best parts of each women’s body as the final product. Women cannot attain these impossible standards of attractiveness. Young girls learn very quickly that they must spend much time, energy, and money on achieving these standards.