What Influences Customers' Online Comments

The common public goal of the marketing discourse is to attract attention from targeted audiences, in other words make the consumer buy, buy, and buy. In order to achieve these goals I have to execute different marketing strategies with the help of the staff and company executives. Together we brainstorm different marketing trends, design different kinds of ads; analyze social media for more effective ways of advertising and calculate risks based on customer insight. When all is done right the end goal will result an increase of sales revenue for the company, which will sharpen its image and name.

In today’s society there are a plethora of ideas about advertisement. What would it take to meet societies want’s with the increase in advertising of new technology? In regards to four articles: “What’s Changed” by , Jane Hammerslough, “Urban Warfare” by, Kate MacArthur & Hilary Chura, “The Age of Reason” by, Kenneth Hein, “The Buzz on Buzz” by, Renee Dye. These four authors describe the many different angles that can be approached by advertisement. They have also shown some great aspects of the new uprising development of advertising technology in modern American society.

Airplanes are another way marketers reach a large crowd at one time by using fly-by advertisements. These were more effective and used a lot more before technology began to take over. Planes are able to pull a large sign behind it with a phrase written in a banner style, which limits what a marketer can

Back to the 70’s the biggest campaign was using sodas, like 7UP's "Un-Cola”, Coca-Cola and Pepsi. We also see more advertisement on television and marketing teams looking at trends to see how and why such campaigns worked and which were flops. Moving into the 80’s and 90’s we see that computers are slowly starting taking over advertisement. It isn’t until the 2000’s when we start to see more and more marketing strategies and in the 2010’s we see that platforms such as Google, YouTube, Facebook, and Twitter start to influence and branch out to different

The scope of an organization 's marketing management depends on the size of the company and the industry in which the company operates. Effective marketing management will use an organization 's resources to improve its client base, improve client opinions of the organization 's products and services, and improve the organization 's perceived value.

Marketing works behind the scenes to execute a great marketing message. Marketing is also reasonable for the business website, social media platforms and events. Marketing is the heart of any business. Without communication with consumers, the consumer will likely go to the competitor. Consumers expect to hear a response within 60 minutes on social media if they are upset with the product or service. Problem solving skills when responding to these messages is essential to keep the consumer happy. It is the marketing/media specialist individual responsibility to reach out to the consumer, adapt, find a solution, and resolve it. In both areas, it is important to have ambition to have the desire to want to do this for the consumers as well as time and passion to keep the company name in good standing. As people review companies on every kind of website from trip advisor to Facebook, it is very important to care about the

Reaching the target audience is a major factor to achieving company strategic objectives. Marketers are key to the organization’s strategic planning especially as they sit down to align marketing objectives

There are many factors that contribute to a company’s success. The two main factors that will be highlighted in this content are promotional and advertising strategies. Promotion is the method you use to spread the word about your product or service to customers, stakeholders and the public. “Promotional strategy objectives vary among organizations. Some use promotion to expand their markets, and others use it to defend their current positions (Boone, L. E., & Kurtz, D. L.).” Promotion is one of the key elements of the marketing mix, and compacts with any one or two way communication that occurs with the consumer. Once you’ve acknowledged your target market, you’ll have a good idea of the best way to grasp your customers, but most

Marketing is the driver behind the sales of products in either local or international market. Marketing refers to a form of communication between a firm or seller and their customers, with a goal to sell their products to the customers. The key aspect of marketing is communication. Different companies have different marketing strategies. Good marketing strategies lead to successful sales. It is through the marketing strategies employed by a firm that enables it to outdo their competitors. The organizations face huge challenges in the international markets which have to be handled properly to ensure the organization succeeds in its operations. Several lessons can be drawn from a marketing strategy. International organizations use corporate websites and the social media to enable their marketing is progressive and covers huge numbers of targeted customers. An example of an international organization that carries out marketing at the global level is the Apple Company Inc.

Marketing is all about creating a really solid decision, which will lead to more money. In this paper I will give some history of my organization, and explain how each element of marketing affects the organization. In addition I will cover the industry in which the organization resides in.

Improving marketing has become a top priority of successful inventors and corporations. Most corporations’ research different groups and needs in the marketplace, satisfy the consumers in a superior way by targeting their wants and needs. All marketing strategies are built on segmentation, targeting, positioning, and then position its offering so that the target market recognizes the company’s image and terrific offerings. There are many different business areas which will sometimes play a huge factor such as, finance, accounting, information systems, marketing, and strategic management.

“Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However, marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution channel control. In the latter case, the domain is sometimes even further restricted by sole attention to the various element of the marketing mix rather than the more general issues of customer and channel relationships. There are two key

Armstrong, G & Kotler, P. Marketing: An Introduction, Seventh Edition. (2005). New York: Prentice Hall.

Marketing is an indispensable tool which every company applies in their day to day running and management. Marketing focuses on how to reach consumers and create awareness of the available products and services offered by a particular company, (Hulepete & Hathcote, 2005). While doing marketing, a general assumption is made that the message will reach targeted markets and will be perceived by the consumers as intended by the sender. Due to the coming of several companies to form a particular industry based on the similarity of the products or complimentary nature of the products and services offered, marketing has become quite popular across the globe, (Hulepete & Hathcote, 2005). Each company within the industry uses every available channel to make their products and services visible to the consumers.

As Jobber(2012) was claiming, the marketing concept is "Achieving corporate goals by meeting and exceeding customer needs, better than the competition". Marketing is the process of telling a true story in an unforgettable manner. As a consequence, it became an essential tool in the competitive business environment. The main objective is to maximize the company 's profit by showing up with stunning adverts. Bearing in mind the development of technology, "It is well known that markets grow by the reduction of unit prices: this is how the computer became a household necessity", this could not be possible without a good marketing strategy (Kapferer 2012, p.205).