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What Influences the Fashion Trends? Essay

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What Influences the Fashion Trends?

Introduction

Every generation has their own style; something that sets them apart from the previous generations. So why does our generation choose to wear the clothing that they do? Of course we don't want to dress like our parents, but there are other factors involved in developing the style of a generation.

Marketing, advertising, and the media all try to influence the way our generation dresses. Their reasons are mainly profit based. We also make our clothing choices based on the Functionality of the garment. Consumers of our generation often look at the comfort, durability, and adaptability of a piece before purchasing. History has had a great influence on the look of most clothing worn …show more content…

Whatever the reason, we are a generation that loves to shop.

The youth of today are extremely brand loyal. According to America's Research Group, the use of brand names is the second most effective advertising method when targeting teens. Only the giveaways of products like CDs and posters of popular brand names surpass this. Brand names serve as status symbols. To have Hilfiger or FUBU showing on one's clothing is to be recognized as "cool". And, while sporting those brand names, we are also endorsing that brand. What better than to have everyday kids advertising for a company?

Unfortunately, due to global youth marketing, teen tend to dress much the same. With a large portion of our generation looking the same, a good way for individuals to stand out is through what they wear. While 50% of teens are buying only brand names (Ebenkamp), what is the other 50% buying? Breaking away from brand names, a current fashion trend is the rise of "retro"

History Repeats Itself

History plays a large part in today's fashion trends. Many styles of today copy the past. "Retro" is clothing influenced by styles from throughout history. Generation Y is notorious for bringing back the fashions of previous generations. In fact "'during the final decade of the 20th century, fashion revivals almost caught up with themselves. In the early 1990s the styles of the late 1960s and early 1970s were inspirational, and by the mid 1990s aspects of 1980s

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