What Is A Case Study Of Elie Saab

This expansion demonstrates how the luxury industry is now run by massive corporations whose focus is only on growth, visibility, brand awareness, advertising, and most importantly, PROFITS! With growth and expansion, has come a decrease in quality and rarity. The luxury garments produced are mostly not handmade but are even outsourced to large factories in places such as China and Turkey. Also, to meet quarterly turnover projections, “designers churn(ed) out increasingly trendy collections of clothes, handbags, and shoes.” (Thomas, Pg. 246) With hundreds of new stores around the globe the surplus of designer labeled merchandise is immense hence, the proliferation of outlet malls.

As two separate companies, they have established a different approach towards the market, however with the right research and evaluation, Rousteing and The Bay have beautifully managed to make both sides collide with success. They have managed to design ready-to-wear for different target groups, for example, women’s outerwear shoes, men’s business attire, jewellery, as well as the latest Balmain Army collection inspired by Rousteing himself. They have made the price range of the products in the listed categories reasonable and affordable for premium quality clothing, accessories and footwear for both genders that are quality and price conscious. Also, in Toronto and Vancouver, The Bay has launched a showroom called “The Room” that features some of Balmain’s hottest but not-so-retail-friendly designer clothing from Rousteing’s runway collection. With the stratospheric prices, these items are obviously in display for the more sophisticated young female adults that completely disregard the price tag when they see something they genuinely adore. However, this was also an intelligent way for Rousteing and The Bay to promote their collection by giving the people of middle-class families to feel and take a closer glimpse of some high-quality handiwork. This makes the women of the demographic target market want to know what else Balmain has in store at The Bay, that is of similar quality, but with a more affordable

Richard Avedon was born in New York City on May 15, 1923. He grew up both of their parents that were already involved in the fashion industry with his mother named Anna Avedon who worked as a dress manufacturer, and his father Jacob Israel Avedon who owned a clothing store called Avedon’s Fifth Avenue (Biography, n.d.) Growing up and being accustomed to fashion since he was young has inspired him and develop his interest in fashion. He especially enjoyed taking pictures of the clothes in his father’s store. He was only 12 when he joined the Camera Club called YMHA (Young Men’s Hebrew Association)

The fashion industry is rapidly growing and constantly generating new fashion trends almost weekly. Fashion for some may seem ridiculous and unnecessary; but fashion is not just a meaningless usage of article of clothing or farcical materials sew together for coverage. There is more to fashion than meets the eyes, fashion is precious and significant. It is a reflection of self-image, it speak the ream about who we are and how we review ourselves. Not only is fashion the reflection of self-image but also the reflection of our history as Coco Channel have said, “Fashion is not something that exist in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Fashion

The author who inspired the topic of this thesis is Dana Thomas. As a fashion writer, Dana Thomas, has analyzed the changes in luxury fashion business. Thomas has been writing about fashion for the past twenty-five years in various journals such as Newsweek, The New York Times Magazine, New Yorker, Harper’s Bazaar, Vogue, Financial Times, and more. Dana Thomas’ two books, Deluxe and Gods and Kings, are the inspiration for this thesis. Deluxe: How Luxury Lost Its Lustre goes into great detail the secrets of the leading luxury industry brands, namely Prada, Gucci and Burberry, to showcase the “New Luxury” of today and how “luxury lost its luster” by featuring the manufacturing and logistical processes. Thomas exposes that many luxury brands use the same Asian factories that mass-market retailers employ, which raises questions concerning quality and craftsmanship for luxury brands.

Luxury fashion items can be acquired via several different avenues, as well as at several different price points in today’s market. Previously, the only options consumers had for the acquisition of luxury fashion goods was to purchase directly from the retail store; however, now there are an enormous amount of resources for consumers to opt for a used product at a much lower price by shopping on websites like eBay, or by purchasing from the growing amount of high-end consignment stores. Another option that luxury fashion consumers can easily utilize is to buy the item new and at a cheaper price by shopping at outlet stores or discount department stores like Nordstrom Rack and T.J. Maxx. Finally, these consumers have the option to borrow. Websites like BagBorrowOrSteal.com have created hugely profitable businesses by making the latest luxury accessory available to be rented at a cost that is a fraction of what the item would cost if purchased new from the retailer. These options have granted a much larger array of people the opportunity to experience aspects of the luxury lifestyle and the luxury image than ever before.

The Elizabethan era was an extraordinarily fashion era for both man and women, a time when everything was changing from the fifteenth century simple dress to extravagant and dramatic styles which we call Elizabethan fashion. At that time, new styles, modern yet unique fabrics, charm colors, sharp design and glamor silhouette were evolving. Every layer and piece of Elizabethan outfit was equally important, from the fancy dress to the smallest details. Definitely, the Elizabethan era was the time of beauty and fascination. In fact, during the Elizabethan time clothing reflects mood, values and the person’s statue in the society. So fashion at that time was the primary indicator of one’s social statue and the differences in styling between upper class and lower class were noticeable and very easy distinguished, in terms of fabric, colors, and design.

There will always be lots of lace; a trademark that made Saab one of the most beloved designers by women who have exquisite taste when it comes to

Our event is a spring fashion show for the well-known department store Nordstrom. Nordstrom is a leading fashion specialty retailer offering exciting clothing, shoes and accessories for men, women and children. Since 1901, they have been committed to providing customers with the best possible service. The theme of our event is to showcase powerful women in the fashion industry. To do this, the fashion show will be featuring designs from Diane Von Furstenberg, Donna Karan, and Rachel Zoe. Our catch phrase for the event is “Empowering women one outfit at a time.” The purpose of the show is to showcase the spring 2017 collection of our three designers while encouraging women to express themselves through fashion.

With 100 boutiques and a $200 net worth, Elie Saab has proven that he has what it takes to be a part of the fashion industry. He was born in Damour, Lebanon but he went to school in Paris. At only eighteen years old, he started his own atelier with fifteen employees. An atelier is a designer’s studio. Over the years, he has dressed many important people, but his career really took off when he dressed Halle Berry when she went to the Oscars in 2002.

Fashion has been around ever since ancient times, since the time of the Romans, it survived the world wars and is yet today a business with rapid changes. Fashion started off as an art form, a way for the riches to show their social status with unique and innovative designs that only they could afford. It was a way to separate the social classes of the society. In this paper I will include the creator of haute couture, and how the following designers developed couture, as well as having leading names in today’s ready-to-wear industry. The list is long, but I chose to focus on the three most important designers of the modern fashion industry.

Chon (2013) states that the study of fashion involves a critical review regarding its role in creating a social phenomenon due to the interaction between the individual and society, which have an effect and influence on other individuals. Thus, the fashion experience and the embodiment of dress allows for the exchange of aesthetic values. However, the globalisation of the fashion industry resulted in the homogenisation of both trend and aesthetic standards, resulting in the disruption of both symbolic production and emotional experiences of the users. Functional and ornamental needs rely on tactile experiences in fashion. Fashion knowledge is developed through physical, conceptual and emotional interactions with products and creates a new code or visual language when it is rearranged on the body. This will induce emotional responses from its users and stimulate physical interactions that leads to fashion symbols as part of the social society. Tinjana et al. (2014) elaborates and explains that clothing is an inseparable part of the human body. Thus, linking art with clothing synthesises both the spiritual and social nature of human conduct. And as a result, it also creates symbols and figurative relationships in the anthropogenic environment. Our interior world, and not only our appearance is shown by clothing.

Elie Saab developed an interest on fashion starting from early ages. Built his first atelier only at the age of 18. His passion for fashion and haute couture grew in the following years and has dedicated himself to his brand from design to brand and customer communications .According to him :“Couture was a creative engine for the entire brand, a marketing tool for foundation of an image on a profound long term level.”

The fashion industry is a multibillion dollar industry and caters to the demand in the style of clothes depending on the trend and is always evolving and changing. The luxury fashion industry caters to wealthy and affluent customers, whereas premium fashion companies cater to people within the middle income to upper middle income range. The price ranges of fashionable products are higher than regular common apparels, where premium fashion products are higher priced and luxury fashion products are the most expensive. There are many popular luxury and premium fashion companies, which have been marketing and retailing fashion products for a very long time. Hugo Boss is one of those companies that caters to both the premium markets and luxury markets and the brand has become recognizable due to its collections of men’s suits.

The mid-level luxury handbag and accessories industry is slowly growing. This Industry relies on consumers having an ample amount of discretionary income to be able to purchase luxury handbags or accessories because this is a want and not a necessity. The PESTEL analysis showed that this industry should focus on economic and social principals for strategic significance for any future changes. Brand awareness is an important social factor because it allows buyers to recognize your brand and more people will realize who that specific company is. Brand awareness bring customers to a company because they want the latest trend from a specific company that is on the market. This can lead to brand loyalty which intern leads to repeat buyers over time. The external factors which have the greatest impact on this industry’s sales and margins is rivals from sellers and substitute products. Vera Bradley’s chief rivals in this industry are Coach, Michael Kors, and Kate Spade. There’s many more competitors in this industry that offer handbags and accessories that is why competition among rivals are tough because they are all competing for the same discretionary income from buyers. Substitute products are a factor also because people could be purchasing counterfeits or more luxury brands could be on sale and they are spending the same amount of money for a better product. The opposite could be happening buyers could be purchasing non luxury products just to hold their