What Is A Serif Corrupt?

I tried to model my typeface similar to the ones used in Harpers Bazaar Magazine. I tried to find the typeface that most closely matched the body copy, headline, subhead, and ect. I choose to go with all serif typefaces because, I felt like it gave my spread more of a chic, and stylish look like Harpers Bazaar. For the most part my model magazine uses a lot of serif typefaces, but every now and then in different spreads they use a combination of serif and san serif

The typeface Futura is the typeface known as a landmark for modern graphic design. “Renner can be seen as a bridge between the traditional 19th century and the modern 20th century design (Paul Renner).” Futura

Calibri and Helvetica are sans serif fonts, have small ascenders and descenders, and their kerning is relatively close together compared to Courier New, but is of adequate distance for ease of reading. On the opposite side of the spectrum, I noticed Times New Roman and Courier New are serif fonts, have larger or longer ascenders and descenders, and Courier New has the widest kerning of all four

You should never you the font Arial when making a design. Arial has been around since windows 3.1 and is familiar and welcoming, it’s no surprise. Most people could identify it real fast. Times New Roman is also a font that should never be used in designs. Times New Roman is rarely appropriate. It has twisty bits coming off each letter. It looks clumsy, weird, and messy. Instead you should pick something classier like Verdanda. Next is Papyrus. Papyrus makes everything look like it could have been written on a pharaoh’s tomb. It looks old. Next is Comic Sans. Comic Sans was overused and is now only used for the annoying notes you get at school or work saying something like “Don’t steal my pens.”. And the worst, Curlz. Curlz makes you look crazy

script and transitional to name a few. These earlier fonts that were developed would fall under

Franklin Gothic itself is an extra-bold sans-serif type. It draws upon earlier, nineteenth century models, from many of the twenty-three foundries

Other printers, such as Nicolas Jenson, developed the first type font specifically intended for print. The science of typography rippled through 15th century society. It drove the simplification of writing; increased literacy, and gradually standardized global communication. In 50 years elaborate scribal shorthand scripts were next to obsolete.

Arial is a sans-serif typeface that was designed by Robin Nicholas and Patricia Saunders in 1982. The designers had the intention of creating this typeface for use in an IBM laser printer. While this was true Arial became the main typeface used within Microsoft’s Windows 3.1 operating system. Ever since, Arial is known for being the industrial typeface used on almost every single computer and textual application ever made.

The typeface I chose for this research is Times New Roman. I like this typeface out of all the other. You can use this font in many different ads, magazine, books, and etc. this font was first evented in Times New Roman is a Transitional serif typeface designed by Stanley Morison and Victor Lardent. It was released through Monotype in 1931. The design was based off Plantin , but with a renewed focus on legibility and economy to better meet the needs of newspaper typography. Times New Roman is one of the most ubiquitous typefaces of the digital publishing age due to it being the default font for numerous word processing applications and web browsers. In Times New Roman's name, Roman is a reference to the regular style of a conventional serif font. Times New Roman was a metal type created in the late sixteenth century by the French artisan Robert Granjon

Well, I’ve only just scratched the surface, but I hope that this has given you a taste of the Moderns. In part five, the serif pendulum swings to the opposite extreme when we consider Slab Serifs.

Therefore, the text appears clearly when printed at small sizes. Though Zapf created this typeface because he was influenced by the Italian Renaissance letter forms, but, never got to visit Italy until he finished the Palatino Roman. The Palatino typeface has other varieties which differs in spacing and features. In 1999, Hermann Zapf revised the typeface and created Palatino Linotype for the Linotype and Microsoft companies. It was also extended in different languages like Latin, Greek and Cyrillic and was significant for being the first western OpenType font. Another version of this typeface was Palatino Nova, which was also co-designed by Akira Kobayashi. This typeface family also includes different styles like roman and italics. One of the other is Palatino sans, which is a sans-serif design and resembles Optima; another typeface created by Hermann Zapf. There are other versions of this typeface like, Palatino Sans Informal, Palatino Arabic and Palatino e Text. The few characteristics of Palatino are clean letter forms and open counters have made it a font that is very easy to read. This is the main reason for this font to reach the heights of success.

Old style works both with lower cased letters and all capital letters. This font has serifs with a rounded bracket or fillet. Old style is usually used in most magazines because it is very legible and readable for the eye. Also at the bottom of the text there is a line. The main reason of old style is the it's characterized by a slight variation in the thick and thin letter strokes of the writing. An example of old style is Times New Roman.

A serif is a small line attached to the end of a stroke in a letter or symbol. Serifs originated in the Latin alphabet with inscriptional lettering—words carved into stone in Roman antiquity. The Roman letter outlines were first painted onto stone, and the stone carvers followed the brush marks, which flared at stroke ends and corners, creating serifs. Another theory is that serifs were devised to neaten the ends of lines as they were chiseled into stone. There are many different classifications of serifed typefaces, including Old Style, Modern, Transitional and Egyptian. The Old Style or Humanist serif typefaces developed in the 15th and 16th centuries and are characterized by a low contrast in stroke weight and angled serifs. Modern serifed typefaces developed in the late 18th and early 19th century and were a radical break from the traditional typography of the time with high contrast of strokes, straight serifs and a totally vertical axis. Transitional is the bridge for the gap between Old Style and Modern

Futura is a sans serif typeface. It is classified as geometric, meaning that the looks of the letterforms are based on geometric shapes. The bowls of the letters are almost-perfect circles and the peaks of some letters such as W’s and uppercase A’s create triangles. This gives the letterforms a very simple look that can be broken down into just a few key elements. For example, letters such as the lowercase ‘d’ and ‘b’ are made up of a circle and str¬aight, vertical line on one side, and letters such as the uppercase ‘T’ are simply made up of two perfectly straight lines—one horizontal and one vertical, with the vertical line extending directly below the center of the horizontal line. The lowercase ‘t’ changes things up a bit with the fact that the two lines are off-centered. Instead of being directly in the center like the uppercase, the vertical line is positioned slightly to the left. The lowercase ‘f’ mimics this as well.

An additional script that I studied was developed by Niccolo Niccoli. He developed the Italic script in Italy during the 1420’s. The Italic script was based on the Humanistic miniscule and designed because he felt that the lowercase minuscules took too long to form. The slightly sloped Italic script was quicker to write due to fewer strokes and joined letters. Although the Italic script fell out of use with the scribes when around the 1550s when the printing press was invented, it influenced the Copperplate Script and additional developments have been made to this script in the 20th century. It has since been used to teach cursive and by many