What Is American Airlines?

A half a century ago, Rollin King and Herb Kelleher decided to join together and to start a different sort of airline. So, in 1967 South West Airlines was started. However, the company’s name at the time was Air Southwest and then subsequently changed to South West Airlines as it progressed. In 1971 it started operating as an interstate airline within Texas. Moreover, the expansion of the flight began in 1975, to cities all

Today Southwest Airlines is the biggest domestic passenger carrier in the United States of America operating more than 3,400 flights a day. They provide service to 93 cities and 5 countries internationally. Last year Southwest Airlines, “Enplaned approximately 136 million Customers (About Southwest). The airline has grown since it’s first years flying out of Love Field in Dallas, Texas. In the beginning, Southwest provided flight service to only three Texas cities in 1971. One of Southwest Airlines’ early advertisements was a double page ad that ran in Dallas newspapers during May announcing their first flight on June 18, 1971 (Lusk). This advertisement introducing a new airline would soon revolutionize the airline industry and create the new category, of low cost carrier, to the world.

In 2015, it showed in the record that the number of employees American Airline has was 110,300 employees within different departments such as flight attendants, and ground workers and pilots. With this huge number of workers, they need a representative to make their rights will be claimed. That why American Airline has a voice with a different labor unions such as Association of Professional Flight Attendants (APFA), Air Line Pilots Association (ALPA), Transport Workers Union-International Association of Machinists alliance (TWU-IAM) and Allied Pilot Association (APA). Therefore, the airline will be forced to consider and listen to the labor unions and their demands to avoid strikes that can damage the reputation of the company.

American airlines is a corporation that exhibits all of the characteristics of a firm in an industry where good tactical management is the key to success. This company and its regional airline partner American eagle serve almost 250 cities around the world and operate more than 3600 daily flights. Its goal is to provide safe, dependable and friendly air transportation along with related services, making a great effort to transform any experience into a positive one. All of the services that this company has and the image that they are trying to keep in every day activities make each day an inevitable challenge for its employees.

American airline industry is steadily growing at an extremely strong rate. This growth comes with a number economic and social advantage. This contributes a great deal to the international inventory. The US airline industry is a major economic aspect in both the outcome on other related industries like tourism and manufacturing of aircraft and its own terms of operation. The airline industry is receiving massive media attention unlike other industries through participating and making of government policies. As Hoffman and Bateson (2011) show the major competitors include Southwest Airlines, Delta Airline, and United Airline.

The least admired for the AMR Corporation would be the millions of dollars that they lost during the decline in business travels. The spent money to enlarge their companies with mergers and added flight packages that they turned around to retire at least 22 aircrafts that includes TWA’s entire fleet of 10 DC-0s. According to Chairman Don Carty “Keeping capacity in line with demand is one of the most import actions we can take in response to these adverse economic conditions.” The business theorist I would had chosen for this is Professor John Eric Adir, his theory is a leadership theorist and author of forty books on business, military and other leadership.

American Airlines Group (AAG), headquartered in Fort Worth, Texas, is largest airline company in the world by fleet size, revenue, number of destinations served, and scheduled passengers-miles flown. Operating a total of 6,700 flights daily, while utilizing over 900 aircrafts, American Airlines flies to approximately 350 destinations in 50 countries. Though AAG’s revenue comes from many sources, including airline ticket sales, cargo, baggage fees, credit card fees/interest, and in-flight purchases, ticket purchases provide their highest source of revenue. Operating in both Mainline and Regional outlets, to major, secondary, and tertiary airports, AAG gives all customers the opportunity to fly virtually anywhere they desire. One notable event also affecting production efficiency, as well as other economic ratios from 2013-2016, was their $11 Billion merger with USAir on December 9th, 2013.

Only one minor American passenger line had flourished for any length of time - Aeromarine Airways. After a number of widely publicized accidents in the ocean off of Florida, Aeromarine was in decline, and was also turning the financial community against investments in airline enterprises. Americans remained skeptical about air travel, and while not as fast as planes, ground transportation was much safer. There were no strong

As the new century unfolded, Delta Air Lines continued exponential growth becoming one of the largest airlines in the country. A merger with Western Airlines in 1987, the acquisition of Pan Am’s transatlantic routes in 1991, and a final merger with Northwest Airlines in 2008 meant Delta now had routes all over the world. Delta like many other airlines faced very difficult times post 9/11 and during the recession. The airline made significant cost improvements across its operation and the merger with Northwest Airlines ended up pushing the airline back into profitable business.

Being the largest airline in the world comes with some significant advantages, one of the most important is a physical presence in the locations that passengers want to travel. As part of the anti-trust settlement, American Airlines agreed to sell approximately 15% of their takeoff and landing slots in Washington D.C. and New York . Even with this sale of slots, American Airlines is still able to offer flights to over 250 destinations daily. Just by their sheer size, American Airlines should be capturing a significant share of the market.

American Airlines had been the largest airline in the United States for a long time. In 1990 and 1991 due to a recession and the Gulf War, demand for air travel dropped drastically, for this reason, fare wars started and all the airlines incurred massive losses.

American Airlines was the United States’ largest carrier in 1992 with a fleet of 622 jet aircraft, flying 2,450 flights daily to 182 locations, as well as new innovative technology and programs. American Airlines was the first to introduce a computerized airline reservation system called Sabre, “Super Saver” fares and frequent flier programs. Regardless of the innovations, American Airlines and the airline industry was still not operating as profitably or providing customer satisfaction the way it should have in 1992. In 1991, As a result of a recession and the Gulf War, demand for air travel fell, fare wars came about, and the airlines

With 1988 operating income of $801 million on a revenue of $8.55 billion, American Airlines, Inc. (American), principal subsidiary of Dallas/Fort Worth-based AMR Corporation, was the largest airline in the United States. At year-end 1988 American operated 468 aircraft on 2,200 flights daily to 151 destinations in the United States, Bermuda, Canada, Mexico, the Caribbean, France, Great Britain, Japan, Mexico, Puerto Rico, Spain, Switzerland, Venezuela, and West Germany.

One of the world’s most competitive and prominent industries is the airlines industry. It generates huge amounts of income as well as employment each year. Some of the common names in US air travel service providers are Alaska, Northwest, Southwest, US airways, American etc.

People Express was an American low-cost airline that operated from 1981 to 1987. They disrupted the airline market by taking advantage of the deregulations of a lot of aspects of the airline industry. He developed a groundbreaking company that shifted the market, but all of this wouldn’t have been possible without their equally as groundbreaking human resources strategy. He took a different approach on running and managing his employees that instilled an innovative, free, and accommodating structure that really set People Express apart.