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What Is Ansoff Matrix Model

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Ansoff Matrix model is used to plan the strategic growth of the Indian home cooked food restaurant. This model will help to narrow down the strategic ways for the Indian home cooked food restaurant to see the growth. This model will help to force the market plans and management to think about how to handle risks of making a move to certain directions. It will help the Indian home cooked food restaurant to layout possible strategies for the growth of the restaurant besides focusing on the business disciplines. The Ansoff model will help the Indian home cooked food restaurant to reach their objectives and aims out if this model is planned and applied well. This will create a risk aware culture and indicates level of risk and relevant risk that to take place current and the future. This model will help to guide the Indian home cooked food restaurant to achieve their growth.

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Example discounts during festival seasons for the customers and free meal coupons for the 20 first diners will be an interesting way to attract customers to the Indian home cooked food restaurant.

Market Development
The market development for the Indian home cooked food restaurant will be done based on the geographical area. The potential opportunity for the market development has been done which is based in KLCC Business Park. This will allow the possibilities for the business to reposition, exploiting new customers to their new taste of Indian home cooked food restaurant and indirectly will spread news about their business to many parts of the area. Segmentation of customers is done based on their age, gender, income group and social background for the market development so that the target customers can be identified.

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