The Target Corporation’s mission statement is to make their company the most sought after shopping destination by delivering a great guest experience with the most innovated technologies and quality merchandise. Target is the second largest general merchandise retailer in America. Target was founded by George Draper Dayton, in 1902, with the name Goodfellow Dry Goods. In 1903, Mr. Dayton changed the name to The Dayton Compay. Furthermore, the first Target store opened in 1962 in the Minneapolis, Minnesota which became the main headquarters. It grew to be the largest division of the Dayton-Hudson Corporation and was subsequently renamed the Target Corporation in 2000. Target anticipates staying ahead by challenging the company to be the most efficient and intellectual upscale company in the retail industry (Target Corporation, 2016).
Sam Walton was born March twenty-nine, 1918 in a small town in Oklahoma. His father was Tom Walton and his mother was Nancy Lee. Walton lived on a farm until 1923, he moved around a lot from one small town to another. He was the youngest Eagle Scott in the state of Missouri history. While finishing his degree at the University of Missouri, Walton joined J.C. Penny as a trainee in the management program in Iowa. In 1942, Walton began the military until 1945 when he completed service. By the age of 26, he took over management of his first variety store by purchasing a Ben Franklin store in Arkansas. Afterward, he purchased his second store called the Eagle right down the street from his first variety store. Sam Walton gave birth to Wal-Mart in 1962. Later that year, Walton along with his brother Bud opened sixteen stores in several states.
A company without a mission statement is like the Cheshire Cat in Alice in Wonderland described; “If you don’t know where you’re going, it doesn’t matter which way you go.”
Throughout all of human history, mankind has searched for the ultimate food. To our enjoyment, in 1950, the world was given the answer: Whataburger. Whataburger has taken the hearts of Americans by storm by by serving classic southern style burgers, fries, and shakes. Despite it’s humble beginnings in Corpus Christi, the franchise now boasts over 750 locations and has even secured the 2016 title of “Best Burger in America”. In an effort to understand why this small burger chain became so successful evaluating this legendary business in three different aspects: price, quality, and customer service.
Founders Leroy and Forest Raffel founded the first Arby’s in 1964. Leroy and Forrest want a taste of something different. The first Arby’s was opened in Boardman, Ohio, and it served their famous hot, freshly sliced roast beef sandwiches. In 1975 about ten years after they first opened, they decided that they needed to give Arby’s a makeover. They changed their classic ten gallon hat and replaced it with a sleeker hat but the classic ten gallon hat can still be found on their sign outside of their restaurants. In 1978 they added a new burger to their menu, the Cheddar roast beef sandwich. The Cheddar roast beef sandwich had roast beef, cheddar cheese sauce, zesty red onions, and a toasted onion roll. But Arby’s still had their great roast
Target Corporation’s mission statement is to make their company the most sought after shopping destination by delivering a great guest experience with the most innovated technologies and quality merchandise. Target is the second largest general merchandise retailer in America. Target was founded by George Draper Dayton, in 1902, with the name Goodfellow Dry Goods. In 1903, Mr. Dayton changed the name to The Dayton Compay. Furthermore, the first Target store opened in 1962 in the Minneapolis, Minnesota which became the main headquarters. It grew to be the largest division of the Dayton-Hudson Corporation and was subsequently renamed the Target Corporation in 2000. Target anticipates staying ahead by challenging the company to be the most efficient and intellectual upscale company in the retail industry (Target Corporation, 2016).
Barnes & Noble was created by Charles Barnes and opened the first store in 1917 in New York City. Barnes & Noble is the largest retail bookseller and a leading retailer of digital media and educational products. The company operates 640 bookstores in 50 states. Barnes & Noble’s mission statement is to “operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve (Booksellers, 2012).
Auburndale High School is creating an extraordinary environment that inspires greatness in our student athletes through the leadership and support of the coaching staff, training facilities, and proper equipment within our interscholastic programs. We strive to empower our students with the values of respect and accountability through the participation in State Championship level athletic programs while experiencing the value of ethical teamwork and sportsmanship.
Fred Meyers is a department store that created many ideas and store philosophies that became the standard in the department store industry. Creating such a things as self serve pharmacy and rooftop parking Fred Meyers has always been a novelty. Started by Fred G. Meyer originally a man on horseback selling coffee to lumberjacks and later making $3.72 billion in a year (1996) with more than 130 stores. Fred Meyers is based in the pacific northwest having many stores in Oregon, Washington, and Idaho. Fred G. Meyer came from a family of grocers and created a groundbreaking concept that gets the customer more for less.
Target was founded by George Draper Dayton in 1902. He was born in New York and wanted to explore the markets growing in the Midwest. Because of this, he purchased land in Minneapolis and began Dayton Dry Goods Company, which became what we know today as Target. Dayton’s principals are the foundation for many of Target Corporation’s values to this day. Dayton’s store soon became synonymous with reliability and fair business practices. After Dayton’s death in 1938, he passed his business along to his son, who grew the Dayton Company into a nationwide retailer. In 1911 the company was renamed as The Dayton Company because it better reflected the variety of products and services that the company offers. In 1916 The Dayton Company became a founding
Mission statements can have a wide impact on a business as a whole. There are a vast majority of articles written on this topic and many of them show that it is in favor of the business to create a mission statement for themselves. In addition, mission
Our business strategy involves providing customers with differentiated, easy to use, secure products and solutions that leverage information to meet customer needs. The types of technology and levels of service that are acceptable to customers and members today will not necessarily be acceptable in the future, requiring us to anticipate and meet marketplace demands for technology. (Aetna Inc., 2014, p.65) Even with this chosen strategy, company’s still need to be competitive on cost.
Target is one of the most successful retail stores still standing despite the hostile competition that Walmart and Amazon have created in the affordable market. Target mission statement clearly describes the company objective are to satisfy the needed of their customer by offering exceptional shopping experiences with outstanding value. Through which they also mean, offer quality products for an affordable price.
In-N-Out Burger is a fast food restaurant chain with more than 300 locations across the five states of California, Nevada, Arizona, Utah, and Texas. It is one of the most popular fast food restaurants in the American Southwest, and preferred by a lot of people. The restaurants interior has a 1950’s burger joint appeal to it with its checkered floor, framed pictures of 57 Chevys and tiled walls. In-N-Out Burger is widely known for their simplistic menu, which consists solely of hamburgers, fries, and milkshakes. There are no words that can truly describe my love for In-N-Out. This is my favorite “go-to” restaurant because they offer quality, freshness, and excellent customer service.
Panera Bread’s mission statement is “a loaf of bread in every arm”. I find this to be very shallow, lacking direction for employees and meaning. For a company, as successful as Panera, I expected a more developed mission statement. It fails to address some of the key criteria that belongs in effective mission statements. For example, it doesn’t guide employee behavior, address the customers experience and doesn’t tell the employees how the company wants to operate and what type of company it is. Back when its main focus was just on bread this mission statement might have been suitable but now I believe it should show their growth and expansion over the years.