What Is Conducting Marketing Research

Focus groups are in-depth interviews undertaken with a group of about eight to twelve people. They involve interaction between the participants. The aim of focus group research is to learn and understand what people think about a topic at length and in detail.

One legacy of discriminatory policies is that African American families today are more vulnerable to foreclosures, which destroys a large amount of their wealth. According to a study by Shapiro et al. of Brandeis University in February 2013, “Homes are the largest investment that most American families make and by far the biggest item in their wealth portfolio. Homeownership is an even greater part of wealth composition for black families, amounting to 53 percent of wealth for blacks and 39 percent for whites. Yet, for many years, redlining, discriminatory mortgage-lending practices, lack of access to credit, and lower incomes have blocked the homeownership path for African- Americans while creating and reinforcing communities segregated by race. African-Americans, therefore, are more recent homeowners and

The racial wealth gap is a phenomenon that has affected millions of Americans over multiple generations. A house is one of the biggest contributors to an individual’s assets, however there have been discriminatory practices that have been used to prevent minorities from homeownership, therefore reducing their ability to attain as many assets as their white counterpart. This study in particular will compare the amount of subprime lending taking part in Prince George’s County and Fairfax County , two counties in Maryland that have the same affluence but different racial demographics. Through this study I hope to inform an audience of the correlation between subprime lending and race , as well as the effect

The cost of real estate in America for individuals with low income have constantly been inclining due to inflation and economic discrimination. Within the urban and suburban America, members of the African-American, Mexican and Puerto Rican communities are often heavy targets from Burroughs which are comprised of low-income housing. There is a racial fix to inflate the value within the market by cheapening specific low-income housing and later inflating the price for investment by the white population (Hymonitz, 2015). Through gentrification: capital, social status, the constructed circulation of community based wealth and status, these occurrences have a profound impact on people of color.

Limiting ethnic entrepreneurs to particular industries, or excluding them from white-dominated industries such as construction, which is known to be exclusive to a network affects the rate at which ethnic entrepreneurs break out of their expected industry into others. They find it difficult to break into the exclusive bond or network created by among the industry members after many years of segregation patterns (Geagin and Imani, 1994). Ethnic entrepreneurs therefore face a lot of discriminatory encounters when they venture into the industries and therefore do not survive most of the time.

Focus group is a group interview. The group is made up of people with the same characteristics and ask them questions about something or someone. The response they give will be recorded and use as reference when making a decision.

The Biggest opportunities and challenges that lenders and real estate faced through the three ethnicities surveyed, African American, English Hispanic and Spanish Hispanic, is the feeling of ownership among these segments that is between the 79 and 82% (Table A) of the population surveyed (Hawkins & Mothersbaugh, 2010), the lack of knowledge when buying a home, and lack of confidence in the process.

Anyone familiar with discrimination should agree that race plays a pivotal role when it comes to the wealth distribution in America. As the prominent writer, Lawrence from

Two studies that analyze the proportion of African Americans and the population below the poverty line in conjunction with the property and

Blacks and whites differ in capital investments. Lang and Manove (2011) stated that blacks devote more time in education than whites with less return of investment. The researchers found that the model of statistical discrimination shows there was an imply meaning that others were suffering discrimination. Moreover, the research showed that across the nation the wage gap between blacks and whites were at a significantly visible variation.

The class and racial diversity determines the rental income and profitability for AMH. Simply put, the redlining and racism in real estate is well-documented to show that the disparities and prejudice still occur in the housing market (Madrigal, 2014). To actively practice corporate social responsibilities, AMH should be more transparent in its effort to strive toward racial, social, and economic justice in competitive housing market. For example, the competition in the leasing market may limit the affordable option for low-income tenants. AMH can diversify the portfolio to specifically cater toward these marginalized populations of color, low-income, and disabilities even if the number of this portfolio is small. The existence and acknowledgement

In the article by Pager D. and Western B., the authors discuss the issue of racial discrimination in relation to the U.S. labor market. According to the authors, opinion polls currently show that Americans are much less likely to view the discrimination as a major issue as compared to their counterparts in the 70s. However, research indicates that there is rampant discrimination in the labor market, and African Americans are the most affected individual’s (Pager & Western, 2005). In the second article by Perelman, the author discusses some of the issues that are not noticed in the labor market and how they affect the creation of jobs. For instance, the author points out how large corporations that should be on the forefront in the creation

It is crucial to think through the composition of a focus group because that focus group is considered a particular sample of the larger population that a researcher is studying. As samples vary so do the conversations within the focus groups. According to Hesse-Biber (2011), researchers should try to “construct samples composed of people who can best shed light on your topic through their personal thought sand life experiences” (p. 178). This signifies that the quality of the results of the study are contingent upon the composition of the focus group. Focus groups vary by size but in most cases the composition is distinguished between homogenous or heterogeneous.

If you examine the potential target market sizing, the United States presents a wide array of opportunities with its varied ethnic groups. Companies such as Metlife and Citibank have done well by tapping into those markets and creating an investment niche. Rather than market segmentation based on investment

First is focus group method, focus group is defined as a group of individuals providing information in a structured format. A moderator leads the group of about 8 to 14 participants through an open, in-depth discussion rather than simply asking questions to solicit participants’ responses. The group is stimulated by comments from other group members in creatively conceptualizing and developing a new