What Is Csr? to What Extent Is There a Business Case for Csr?

2114 Words9 Pages
What is CSR? To what extent is there a business case for CSR? In the late 1960s and early 1970s, the phrase ‘Corporate social responsibility’ (CSR) came into public view. This essay will describe that what CSR is and how much profits will be taken in business for CSR. Nowadays, companies not only sell their products but also give back to the society such as being active in the charity drive, solving environment problems, spending money to making infrastructure and helping other people achieve their dreams. There are two sounds about whether a company should engage in CSR. Some people argue that money cannot be put into CSR because the only factor of business must be to maximize profits. However, on the other hand, other people state…show more content…
This activity was raised to establish fund, being used to provide prevention education and drug distribution, have invited the football players to strengthen participation on the pitch pass love and fight HIV out. However, the first goal of all the companies is make maximize profits, how much benefits can they get back after they do these CSR issues? By the NIKE-shareholder-letter (NIKE, INC., 2010), it shows that ‘Revenue from direct to consumer – our NIKE-owned stores and online business – increased 12 percent to nearly $2.5 billion – that’s a record’, it cannot be argued that there are not positive influence about what public welfares they have done. There are, such as Vogel (2005, p.2) stated, ‘many reasons why some companies choose to behave more responsibly in the absence of legal requirements. Some are strategic, others are defensive, and still others may be altruistic’. There is a basic believe that it could be good for business drives companies profit in CSR (Kotler and Lee, 2005), comparing themselves with competitors, in addition, setting up good images and popularity (Fombrun and Shanley, 1990). Thus, CSR could create customer business reputation and make employee behaviour and attitudes positive (Brammer, 2007; Maignan, 1999; Rupp, 2006; Valentine and Fleischman 2008). Carroll and Shabana state “which identifies four categories of benefits that firms may attain from engaging in CSR activities: (1) cost and risk
Get Access