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What Is Deindividuation?

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Deindividuation and trolling The role played by anonymity in facilitating inflammatory online interactions is thought to be mediated by group processes such as that of deindividuation (Festinger, Pepitone & Newcombe, 1952; Demetriou & Silke, 2003; Zimbardo, 2007), commonly described as a state of reduced self-awareness typically associated with immersion in a group (Goldstein 2002). The social identity model of deindividuation (SIDE) (Reicher, Spears & Postmes, 1995) postulates that when the members of a group are anonymous, less attention is paid to the differences between group members at an individual level, while more is paid to the common ideologies and attitudes of the group (Postmes, Spears & Lea, 1999), resulting in group polarization

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