What Is Eharmony?

The company creates value by doing a lot of the work for its clients. While the initial time investment (45 minutes) may be longer than the traditional model, it then provides the service of searching through the millions of potential matches. This not only proves to be a more accurate way to find dates, but also saves a great deal of time (where most online daters spend a 7 times as much time searching for a partner as they do interacting). And for men, who are usually fighting over a scarcity of women, they benefit from the majority percentage of women who have become the core of eHarmony’s paid customers. Thus the value proposition for the customer is: better matches (and better quality people) with a much smaller time commitment. The customers who benefit most from this are people who are serious about finding a person for a long-term relationship (rather than those who are just browsing, or hoping to have flings with as many people as possible).

Online dating allows singles, couples, or groups to meet each other online with the hopes of forming a social, romantic, or sexual relationship. Those that sign up with an online dating service typically provide information for other members to view in the form of a personal profile. This personal profile is the main deciding factor as to whether or not an online dater chooses to communication with another member of the online dating service. Online dating, a relatively new form of social matchmaking, has both positive and negative aspects to it. Just as any sort of social interaction can have pros and cons. In this topic, I am going to give reasons how on how online dating can be avantage and disvantages to us and what impact it has on

Today's media has sparked a huge interest in online dating. With the new way to find your next partner,

The internet has flipped the world on traditional relationships, and has opened up to the emergence of online, social dating. These online dating site have change the way relationships interact, gossip, flirt and communicate. However, numerous people do not understand the deception and manipulation aspect that comes with online dating. Forming a passionate relationship over the internet under false pretense can be emotionally destructive. Several studies have been performed in an attempt to explain and understand the non-traditional world of online dating. The sources explore and examine the self-presentation of online daters’ and the deception of physical attractiveness in the internet dating world. The significance of online dating is that users can create imagine of description about themselves and attract potential mates, how far will an online dater go to impress others?

Still, the company has problems from its competing Match.com, Chemistry. These competitors deliver services at a lower price compare to eHarmony. eHarmony needs to focus on problems the company for long-term success. The following analysis examines the online dating industry, eHarmony’s main problems, the strengths and weaknesses, potential opportunities, and threats.

I gave it a good try but it’s not for me. It’s interesting right before I left Houston to come up here I went out with a young lady I met a few months back. Initially I didn’t think she was my type. However, we reconnected after I sent out an invite to the networking event I had right before I left town. She couldn’t make it but I decided to ask her out. She said yes. We had a great time, to my surprise. That’s when I realized online dating isn’t the route I want to take. I think I’m better going the traditional route. I’m glad I did try eHarmony. Since it didn’t produce the results I was looking for it caused me to get out of my comfort zone and approach someone. In the end eHarmony was a blessing in

In the article “How Match.com Aims to Stay Relevant” by Tara Nieuwesteeg the writers tells a story about two people who met on the website years ago and are happily married today. Lauren Whitson, 30 was in search of a relationship with a man whose relationship history was a mystery to her. She created a profile on the site in hopes of at least meeting new people. After she received a few creepy messages she thought twice about using the site to find her

At eHarmony, the customer gets the chance to communicate with a potential partner after having paid for the communication process. The value provided in eHarmony’s business model concerns giving the paying member guided communication with a potential partner. The company ensures that they consider the preferences of the applicants before starting on the match-making process. According to Piskorski, Halaburda & Smith, the company considers the similarities among applicants in order to start the match-making process (6).

The first general environment that is most relevant to this case is the demographic segment. This segment focuses on population size, age structure, geographic distribution, ethnic mix, and income distribution. This segment is relevant to eHarmony because there main focus is to match their customer’s with potential partners. They need to take in account the matches age, income, ethnicity, and income. In the case, they discuss how they require customers to answer questions about how old they are, where they are from, where they are living, where they work... etc. They take all this information and match it with another customer. The second general environment that is most relevant to this case is the sociocultural

I mean let’s be honest anyone can fill out their questionnaire and be dishonest. It is too simple for a person to hop on their and completely lie on the questioning portion and then go onto the site and post a fake background and picture. I am sure this has happened more than once, but what is eHarmony doing to guarantee other users that the people they are matched up with are genuine? I guess time will tell based off of trial and error. I am sure there have been many first dates that never received a second one, or the date was cut short do to one of the subscribers not feeling like they have been matched with the same person whose profile they were matched with. I think eHarmony is doing what they can at ‘weeding” out those who are faking profiles or manipulating the system for their benefit. “With the deluge of online dating sites out there it's hard to know which -- if any -- is best equipped to help you find the right person. Some bank on users liking the same quirky date suggestions, while others rely on religion or a shared love of Apple products. And then there are those supposedly based on scientific algorithms, like eHarmony, which probably sounded pretty solid until a recent study suggested they're not that scientific after all.’, Bindley, K., (2012) eHarmony Duping Customers, Researchers Say. EHarmony may claim they are based on science and algorithms,

eHarmony also has to utilize social networks as a marketing tool or provide combined service with them. For example, Facebook induces their users who try to search their dates in Facebook to reach the eHarmony’s Facebook page. On the other hand, eHarmony can induce their new or existing customers to open a Facebook account and proceed to some activities for providing more reliable information to their potential dates. By this collaboration, both businesses can be winners. eHarmony can expand its market and potential to all the Facebook users, and it can also take advantage of more reliable information from Facebook page. Facebook can also penetrate their service to over 40s which has been had resistance to any social network

Now the central problem for eHarmony has begun. eHarmony established itself as the leading matchmaking company but with competitors threatening to take market share, the company needed to find a way to preserve its reputation and remain the top matchmaking website for long term relationships.

EHarmony has branded its name across the Internet and television, revolutionizing dating and concentrating single individuals into one virtual place. Their business purpose is ambitious; gain subscribers and match them with other subscribers based on characteristics or interests that would potentially result in a long-term relationship. According to the eHarmony website, since 2000, when eHarmony was founded, they have successfully remained the industry leader for generating long-term relationships. Dr. Neil Clark Warren, the founder of eHarmony, uses the 29 dimensions of compatibility to achieve such success. In fact, 438 people are married per day in the United States because they were matched on eHarmony. Essentially, eHarmony is responsible

Then there’s social dating sites this too can also be a plus but also a con at the same time. For the most part it could be very helpful and interesting. You get to search the men and women who are single on the site. It provides the person whose seeking love with almost half of all the information they need to meet up to their standards. Such as their name, birthdate, what they like or don’t like, what hobbies they enjoy, place of employment, and it also provides images of the candidate. Whose doesn’t want to choose the dream girl or man as the love of their life? Now there are some conns that come with these dating sites too mostly with the men. Some guys on the site can turn out to just be plain rude or maybe even psycho paths. It’s never safe to judge a book by its cover that’s why when using some of the dating’s sites its best to go on the first couple dates in a public place until fully knowing a person. When first meeting someone

The extent of the growth of online dating sites over the years can be seen in the case of Match.com. The service attracted 60,000 members during its first year in operation; by 2005, it had acquired more than 15 million active users, as well as “about one million paying subscribers from more than 246 countries” (“History of Online Dating” n. p.).