What Is Ethical Issues In Marketing

Ethical marketing refers to the application of marketing ethics into the marketing process. Ethical marketing is about making marketing decisions that are morally right. The ethics of the marketing decision can incorporate any part of marketing including sourcing of raw materials, staff employment and product advertising and pricing. Sound marketing ethics are usually those that result in consumer satisfaction, with no negative effect, with the goods and services being recognized or with the company producing them. Ethical marketing generally results in a more socially responsible and culturally thoughtful business community. The concern with ethical issues has changed the attitude of the world towards a more socially responsible way of thinking. This has influenced companies to market their products in a more socially responsible way.

Marketing is like a double-edged sword, if it is adopted properly, it will give profits to a company; however, if it is used inadequately, it will give harm. It is undeniable that today’s business operations have more intense competition level against each other due to the advancement of technology that allows people to receive more information. Marketing plays the key role in making products being recognized by consumers. To get people’s attention, some massages about the product need to be sent to the target market. With the high level of competition, the unethical marketing issues arise in order to make their own firms gain more

Marketing can undoubtedly bring benefits to society, although some aspects of marketing may be questionable on ethical grounds. The aim of this assignment is to raise criticism of marketing and show that consumer behaviour is affected by ethical issues. Do consumers really care about marketing ethics?

Ethical marketing refers to the application of marketing ethics into the marketing process. Ethical marketing is about making marketing decisions that are morally right. The ethics of the marketing decision can incorporate any part of marketing including sourcing of raw materials, staff employment and product advertising and pricing. Sound marketing ethics are usually those that result in consumer satisfaction, with no negative effect, with the goods and services being recognized or with the company producing them. Ethical marketing generally results in a more socially responsible and culturally thoughtful business community. The concern with ethical issues has changed the attitude of the world towards a more socially responsible way of thinking. This has influenced companies to market their products in a more socially responsible way.

Ethics is generally defined as “the standard of behavior by which conduct is judged”. In other words, individuals execute actions in different ways based on their ethical beliefs which are obtained by their personal moral principles. While we usually associate this notion to people, it can also be used for businesses. The latter can judged by potential customers, other firms, and many other different actors. Marketing plays an essential role in communicating and building judgements regarding a particular company. It generally showcases a company’s beliefs and values. It upholds them to their social responsibilities.

Understanding the term of marketing relies on many aspects, due to the fact that marketing itself is an integral feature of a business, as every business has its own way of marketing. Looking into books and researching the definition of marketing has proven that there are many definitions as it is combined with elements such as meeting the needs and wants of the consumers in order for them to purchase products or services. Within the Business Dictonary it has been described as “The management process through which goods and services move from concept to the customer.” (Business Dictionary, 2014) The statement above clarifies that marketing is centered around procuring given goods and services from the producer to the buyer. The facilitation of this process can be achieved through a complex program that aims to better connect the said producer and buyer, known as a marketing campaign. Such a campaign is sometimes as important as the production quality and quantity of the product itself. For this reason producers center so much time and resources on delivering a consumer-friendly premise for their products. For the purpose of this essay the focus will be on a general consumer product that has scored impressively high sales in offering goods that do not differ from other similar on the market. The marketing in question is in regard to

The ethics of marketing is a feature of any marketing program. Ethical marketing is less of a marketing strategy and more of a philosophy that informs all marketing efforts. It seeks to promote honesty, fairness, and responsibility in all aspects of marketing. Ethical marketing is not a hard and fast list of rules, but a general set of guidelines to assist companies as they evaluate new marketing strategies. The objective of this paper is simply to discuss the ethical marketing aspects from an Islamic viewpoint on the basis of marketing mix.

Marketing, which goes beyond merely providing information about (and accessing) the product, may seek to deal with our values and behavior. This is acceptable to a certain extent, but where is the moral line that can be put? Marketing ethics are strongly intertwined with media ethics, because marketing is heavily used by the media. However, the ethics of the media is a much larger subject and extends beyond business ethics.

In order to generate sales, marketers often promote aggressively and uniquely. Unfortunately, not all marketing advertisements are done ethically. Companies around the globe spend billions of dollars to promote new products or services and advertising is one of the key tools to communicate with consumers. However, some methods that marketers use to produce advertisements and to generate sales is deceptive and unethical. Ethical issues concern in marketing has always been noted in marketing practice. According to Baker and Hart (2008), ethics itself has a profound, varied and rich past. It emphasizes on questions of right and wrong or good and bad. In this essay, it addresses the issues about how marketers should evade deceptive advertising as well as unethical pricing.

Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Marketing is one of the key measurement indicator for the success in a competitive business atmosphere but not just about promoting commodities . Shelby (cited in Ayuba, 2009) defined marketing as “ the behavioral Science that needs to explain exchange relationships’, he went explain that the study of marketing needs to understand the buyer behaviour directed at its associated consequences on society and consummation of exchange.

Furthermore, I believe that marketing is an area involved in many ethical issues because marketers must satisfy customers, and they also need to find a way to approach the people that they are surveying with care if they want to get the right

Not done in accordance with ethics and if the marketing management is unable to meet

There are different Ethical issues related to promoting a product and marketers should keep in mind those issues while promoting their products

This research reports covers the ways in which businesses operate towards their success. It covers the four aspects of marketing, how a business will achieve quality assurance and the importance of ethical business behavior with reference to case studies.

The definition of what marketing is varies as between individuals and professionals alike. However, most theorists agree that such a definition is dependent on the nature and scope of marketing. To this end, marketing is presented as a social science and an art. As a social science, marketing can be defined as the study of how individual and group perceptions and behavior can be influenced and sustained. As an art, marketing regards the methods and techniques of influencing the society’s attitudes and perception regarding a firm and/or its products and services; and subsequently how their purchasing behavior is influenced through deliberate actions by the firm. More often than not, marketing is viewed from the direction of the second decision.