What Is General Motors Swot Analysis

General Motors (GM) was one of the premier automakers of the world. Firmly planted as the leader of the big three automakers, GM, Ford, and Chrysler, years of success grounded GM as an economic and cultural icon of American business. As the Japanese auto market grew and became more efficient, turning out improved vehicles that the public wanted, GM was becoming a lumbering behemoth of inefficiency and corporate gluttony. Many circumstances contribute to GM’s road to bankruptcy including high legacy costs in union owned contracts, largely poor design, inferior quality, and low productivity.

General Motors is faced with a dilemma. In the face of economic depression, competition from foreign players was driving down profits and the market’s preference was changing to efficient cars due to

General Motors is one of the most highly decorated American car manufacturers in the world. Winning top honors from the Global Supply industry (Awards). General Motors earns countless awards throughout the brands of the company year after year. Founded in 1897 by William Durant, General Motors is one of the world’s largest car manufacturers. With Mary Barra’s leadership, General Motors produce cars, trucks, and hybrids. GM owns 18 brands, but their most famous makes are Cadillac, Chevrolet, Buick, and GMC (GM Profile). The purpose of this paper is to pinpoint General Motor’s strengths, weaknesses, opportunities, and threats.

In June of 2009, General Motors Corporation filed for bankruptcy, and later rebirthed as General Motors Company in July 2009. As a smaller, leaner, and more focused company than GM Corporation, the four brands kept under the GM name are Chevrolet, Buick, GMC, and Cadillac. The company’s top markets by sales are China, the United States, Brazil, the United Kingdom, and Germany. General Motors Company has always been a well-known name in the automotive industry, and is still around today.

General Motors had to restructure the way they did business after being saved by a Government bailout (Bigman, 2013). The company understood that in order to be able to achieve success again, they would have to restructure many things; After 3 years of being bailed out, the company established a goal of $10 billion dollars a year (Kinicki & Williams, 2013), they changed their perspective into focusing on making more margins and profits, instead of focusing on incentives and units sold. In 2012 GM reported net income of $8 billion dollars, but the company plans to be more aggressive in terms of income and profit generated after paying expenses; which was one of the areas where the company had to make adjustments and restructure in order

General Motors Corp. (NYSE: GM), the world's largest automaker, has been the global industry sales leader for 76 years. General Motors was founded 1908, in Flint, Michigan and currently employs approximately 284,000 people around the world. GM's global headquarters is the Renaissance Center located in Detroit, Michigan, USA, They currently manufacture their cars and trucks in 35 different countries. Its European headquarters are based in Zurich, Switzerland, and its Holden headquarters are located in Melbourne, Victoria, Australia. In 2007, 9.37 million GM cars and trucks were produced globally under the following 12 brands: Buick, Cadillac, Chevrolet, GM Daewoo, GMC, Holden, Hummer, Opel, Pontiac, Saab, Saturn and

1908 was the year William C. Durant founded the General Motors Company in the heart of Detroit, Michigan. Throughout the ups and downs of General Motors, they still prove to be one of the leading companies in automotive production. From the founding of GM in 1908 till present day; General Motors has made strong investments, and joint ventures regarding their company 's’ success. Much of GM’s early investments were to acquire the assistance of other companies, whether it be producing steering wheels at Dayton, Ohio in 1923 to manufacturing differentials and gears in Syracuse, New York. It wasn’t until 1926 when GM started to make a name for itself, leading to subsidiaries in Australia, New Zealand, Japan, Egypt, Uruguay, and Argentina. With ultimately General Motors establishing GM Europe, GM Chile, GM Malaysia, GM South Africa, GM Philippines, GM Mexico, GM Peru, and many more in years to come. It wasn 't until 2009 that “old General Motors” filed for chapter eleven recognition, in other words it filed for bankruptcy, but a corporation as vast as GM was able to propose a plan of reorganization to keep its business alive. After inevitable years of losses, declining market shares, and more importantly a plunge in sales the decision was conclusively made; of course this settlement comes with the responsibility of paying its creditors over time.

The year was 2008 and the daily news for Americans could make us choke on our morning coffee. The financial crisis was something out of a movie that could be titled The Horrors from Wall Street. The nasty mortgage mess was having a negative impact on other areas of the economy. The U.S. auto industry was taking a sizeable hit. It became hard to conceive that a legacy industry like 100 year old General Motors could be in deep trouble. But indeed they were and by June, 2009, General Motors filed for bankruptcy. We held a collective sigh as we heard the word “bailout” for this iconic company. The government bailout came with a carload of stipulations and it was made clear to General Motors that they would have to make extensive changes in order to comply with all requirements. The government car czar, Steve Ratner, and the Obama administration expected executive leadership at General Motors to turn the company around and as soon as possible. With the passage of time, there is detailed analysis available for researching the complexities surrounding the bankruptcy and government bailout of General Motors.

General Motors was once a back bone of American economy. It was one of those organizations who were the driving force of American automotive industry single handedly. But like any other enterprise, it has its strengths and weaknesses. Global presence with an impeccable distribution system which ensures a highest reach out couple with strong research and development gives it a competitive edge over its rivals however it has also borne its share of trouble mainly caused by recession. But now that market is picking up again, GM is also showing steady growth.

General Motors is the crucial three is the greatest automakers within the United States and Canada and is normally distinguished by their prevailing size, geography and business model. General Motors operations are normally unionized thereby consequential to the elevated labor costs as compared to the other existing international automakers in the North America. General Motors at one period picked up the whole cost of funding health insurance premiums of its prevailing workers, their survivors and the corresponding General Motors retirees since the United States did not possess worldwide health care system (Kent & Gerald, 2011). The constant fluctuation sales and market share have made General Motors to function below its capability. In the year 2005, it functioned at eighty five percent which consequently led to the manufacture cuts, plants shutting down and layoffs. General Motors commonly depend massively on incentives and subsidies charters to dispose vehicles. This is normally significant in maintaining the operation of the plant which subsequently propelled importance section of the Michigan financial system (Leonard & Melvyn, 2006).

General Motors is one of the world's most dominant automakers from 1931. After 1980s economic recession the main goal for automobile companies was cost reduction. Customers became more price-sensitive. Also Japanese competitors came into market with the new effective system of production. So market was highly competitive and directed toward price reduction. The case states that in 1991 GM suffered $ 4.5 billion losses and most part of the costs of manufacturing was due to purchased components. GM NA hired Lopez in order to find the way from "extraordinary" situation and reduce costs.

General Motors is one of the world's most dominant automakers from 1931. After 1980s economic recession the main goal for automobile companies was cost reduction. Customers became more price-sensitive. Also Japanese competitors came into market with the new effective system of production. So market was highly competitive and directed toward price reduction. The case states that in 1991 GM suffered $ 4.5 billion losses and most part of the costs of manufacturing was due to purchased components. GM NA hired Lopez in order to find the way from "extraordinary" situation and reduce costs.

Forwarded here with a term paper report on “General Motors Bankruptcy” submitted by Siddharth Dixit Enrollment No A7004611108 student of

General Motors (GM) is a largest automotive manufacturer in the world in terms of market capital and production capability. During its 100 years of business, the firm has produced more than 400 million automobiles, and continue to grow its business in the different regions. The firm has been growing in sales, acquiring other brands, and implement new products and technology to serve for consumers around the world. After the firm has filed the bankruptcy protection in 2009, GM continues re-structure its management, re-focused its core business, which are GMC, Cadillac, Buick, and Chevrolet support GM competing in the automotive market. This automotive portfolio provides Gm a significant ongoing revenue, and support the firm to grow and expand its market shares in a foreseeable future.

BMW is a well-known company with a high status branding that has a very high recognition factor. The company has been strengths in both research and development and design as well as in marketing. For example when it comes to marketing it was a BMW advertisement that was the first e-advertisement that made it to Campaigns 'Pick of the Week ' (Doman). However, in a long-term purchase such as this there is a need for moire substance than just marketing, otherwise the life of the company would be relatively short due to the nature of the purchase. It is in these longer-term systems and strategies that we can see many of the strengths of BMW, we can consider these by starting with the market position of the company.