What Is General Motors Swot Analysis

1406 Words6 Pages
Financial Accounting G.M. , TOYOTA & Chrysler 1.0 Introduction. The main objective of this report is to analyze the financial statements of General Motors Company to determine the financial performance of the Company. Additionally, this report will determine the Competitive capability of the Company and also the market share that the Company has in the market. 1.1 Industry. General Motors is belongs to an automotive industry. This is the significant industry to the economy of the United States of America. Despite the fact that there are many firms in this industry, the main automakers in this sector are General Motors, Chrysler, and Ford. In the past few years, the automotive industry has faced some challenges pertaining demand…show more content…
Global presence 1. High cost structure 2. New vision and strategy 2. Brand dilution 3. Strong brand portfolio 3. Bureaucratic culture 4. Strong presence in China 4. Car recalls 5. Knowledge of home market 6. 4 well performing brands Opportunities Threats 1. Positive attitude towards “green” vehicles 1. Fluctuating fuel prices 2. Increasing fuel prices 2. New emission standards 3. Changing customer needs 3. Rising raw material prices 4. Growth through acquisitions 4. Intense competition 5. Exchange rates 2.2 Market Share. The Company has been facing many challenges that led it to bankruptcy. The struggle of the Company led it to attain a market share of 19.6 percent in the year 2011. This market share dropped in the year 2012 to 17.9 percent. This has been caused by the stiff competition that the Company face from the competitors. According to the research, the performance of GM in the market is not promising has it faces a stiff competition from the Japanese Company. 2.3 Company…show more content…
For instance, GM’s Chevrolet is very unique hence attracting more customers. Additionally, the Company diversifies its products. The Company is producing different .kinds of motor vehicles while it is providing other services like repair and maintenance services. The General Motors Company today is in a state of complete turmoil, “surviving on Federal loans” until it either “restructure[s] its debt or face[s] bankruptcy reorganization” come the first of June (Detroit Free Press). According to Yahoo! Finance, the company most recently traded its stock at an abysmal $1.09 on May 15, 2009, the lowest of the major players traded publically, trailing behind Ford Motor Company’s $5.49. (See Graph A for GM-F 3M Stock Prices) GM’s failure has been a long time in the making. In an advertisement issued by the company in December of 2008 which was published in
Open Document