What Is Green Innovation Management?

One of the largest car manufacturers in the world is located in Japan which is Toyota. Toyota’s employees believe in the high technology and innovation to provide their products to their customers. However, they should invest more money and their attention more to manufacturing more of the eco-friendly cars ("Business Overview", 2011).

Similarly government regulations in the United States and Europe are tightening up, consequently requiring cars to be cleaner and more fuel efficient. As a result, the collaboration with BMW is paramount to getting the most fuel efficient vehicles to the market in a timely manner so that GM can harvest a substantial profit. (3) In addition General Motors is working on the next generation of fuel efficient and gasoline free vehicles to help reduce the impact of the vehicle on the environment, while preserving personal mobility, which further indicates its commitment to innovation. (6)

| * Focuses on environmentally friendly cars. * Technological innovations have given Toyota competitive advantage.

This report will focus on the environmental challenges that the American automobile industry is facing today. First, we will discuss global competition for American automobile manufacturers. Next, we will look at new technologies that are revolutionizing the automobile industry. Then, we will consider the effect of automobile emissions on the environment and what the US government is doing to try to regulate this. Finally, we will discuss consumer opinions about the “American-made” automobile.

Advances in environmental technology are motivating the car-manufacturing industry. Toyota Company is making advances to enhance its technology, while expanding its strategy off sustainable mobility to comprise of new technologies and products, partnerships, the urban environment, as well as, energy. By strengthening the bonds between customers, dealers and suppliers who represents the company’s driving force, Toyota is making efforts to redouble its efforts to create a new future for automobiles (Breyfogle, 12). Since its conception, the company’s unchanging mission has been to contribute to the society by designing and manufacturing

Upside benefits: Using Toyota as a primary example, Esty and Winston argued that a company’s decision to “go green” will more likely pique the interest of the public and influence them to buy. Toyota’s successful hybrid Prius, named Motor Trend’s 2004’s Car of the Year, is define this argument (Esty and Winston 11). Toyota’s intentional deviation from the advertisement ploys used by competitors (focusing on size, speed, performance, ect.) and emphasizes on “green” delivered them record breaking profits. Toyota saw the beginnings of a change in wants in their consumers and took full advantage. Toyota’s, along with BP, willingness to adapt and “go green” put them above their competitors, making them appear more innovative and entrepreneurial.

One industry that is currently undergoing environmental challenges that call for changes is the American Automotive Industry.

The American automotive industry faces several environmental challenges. It has to stand up to foreign competition in the global market. Laws that regulate things such as emissions are always a concern. Automobiles produced by the industry may not be many consumers’ first choice based on the consumers’ geographic whereabouts or that a certain foreign automobile brand almost has a monopoly on a geographic area. The global automotive industry is constantly evolving, so the American automotive industry must evolve alongside it. The American automotive industry must come up with creative ways in order to overcome these environmental challenges.

Although the long term implications of this serious issue are not yet fully understood, it is generally agreed that the risk is high enough to merit an immediate response. Businesses are expected to lead in the area of environmental sustainability as they are considered to be the biggest contributors and are also in a position where they can make a significant difference.

Bayerische Moteren Werke AG (Bavarian Motor Works), or BMW, is a German luxury vehicle, motorcycle, and engine manufacturing company founded in 1916. The company has its headquarter in Germany, but also has an American facility in Spartanburg, South Carolina. In addition, BMW is celebrating its 100-year anniversary this year. Being in the automotive industry, one would be surprised at how a company values sustainability, especially when it focuses on the interrelationship between the triple bottom line. However, the BMW Group has been named the world’s most sustainable automotive company again by the Dow Jones Sustainability Indexes (DJSI). The head of Sustainability and Environmental Protection, Ursula Mathar, stated, “For us, sustainability is an important part of our identity and our strategy. We have accomplished a great deal in recent years and continue to set ourselves concrete goals for the future … This shows that our activities continue to have an impact and we are on the right track” (The BMW Group). This company defines its sustainable operations by taking social and environmental responsibility for everything they do. The BMW Group has extensive initiatives that affect the planet by reducing its carbon footprint, their profits by effectively utilizing renewable resources, and their people by providing diverse opportunities and protecting self-wellbeing.

Today, we live in a world where we depend on our cars in many aspects. If you ask a group of people if they could let go their cars, many of them would negate. As the automobile technology plays a big role in our lives, it still causes a lot of damage to the environment we’re living in. The purpose of this essay is to discuss the possibility of transforming automobiles to be environmentally neutral. In this essay, I will start with a background paragraph where the environmental issues associated with cars will be discussed along with the pros of owning a car. The following paragraphs will trace the various trajectories of automobile design, describe the advances made to overcome design limitations, describe other advances which could make

The first thing to focus on is the different stages that are associated with sustainable development. According to Stuart Hart, there are three stages: Pollution Prevention, Product Stewardship, and Clean Technology (Hart, 1997). Pollution prevention is just what it sounds like. The goal is to minimize the waste before it even has a chance to be created (Hart 1997). To do this, it is imperative that organizations are constantly adapting and improving their efforts. Pollution prevention is based on staying ahead of the game and ending waste before it can begin. Product stewardship takes things one step further than pollution prevention does. Pollution prevention is mainly pertaining to minimizing waste from manufacturing. In addition to this, product stewardship also focuses on minimizing the impacts that the life cycle of a product can have as well (Hart 1997). Many

The mission statement of BMW is world’s leading provider of premium product and premium services for individual mobility. Moreover, it includes the idea of sustainability.

The history of BMW is one of ground-breaking innovations and exceptional automobiles, including motorcycles and aircraft engines. It has a history with people of vision and of pioneering creation in the world of aviation engineering. Already we can begin to see that the BMW group is a well known and significant player in its market.

In the world we live today, things are changing. Many environmentalists are working together to preserve the planet by recycling plastics, saving the trees, and even operating environmentally friendly vehicles. Although salvaging the waste and protecting the foliage may help contribute to the worthy cause, we may have been misinformed regarding the truth when it comes to automobile manufacturers. The green automobiles may actually be reversing the process and polluting the earth more.