What Is IMC Integrated Marketing Communication

Moreover, (Product) RED uses the INTEGRATED MARKETING COMMUNICATIONS (IMC)technology for its marketing campaign. The IMC involves the utilization of all the elements of the marketing mix, which specifically includes

Promotion is the major component of the company’s total marketing mix, its intent is to inform, persuade and influence people. Promotional activity is marketing in basically an exercise in communication. It is basic ingredient in non – price competition and it is an essential element in modern marketing. It is an exercise in information, persuasion and influence.

Integrated marketing communications is a core strategic activity used to build and sustain profitable relationships with various stakeholders. Customers are a critical target but other audiences such as buyers, designers, retailers, sales assistants, suppliers, etc…. are also important if an organisation is to achieve its sales and marketing objectives.

Particularly throughout the last decade Integrated Marketing Communications (IMC) appeared to have found increasing acceptance as a theoretical concept, Idea, technique, or simple rhetoric with advertising agency executives, marketing, and advertising practitioners, as well as with writers in the popular and academic marketing and management press. Despite its pervasive penetration in the marketing and communication management world, little has been said, however, about IMC's theoretical robustness as well as its actual significance for marketing and advertising thought and practice. In an attempt to help remedy this situation, this articie examines IMC as a body

Integrated Marketing Communications (IMC) has emerged as the dominant approach used by companies to plan and execute their marketing communication programs. Many marketers, as well as advertising agencies, are embracing the IMC paradigm and developing integrated campaigns that use a variety ways to communicate with their target audiences. (McArthur and Griffin 1997, Belch & Belch, 2004, Duncan 2005) The shift toward the IMC perspective has been hailed as one of the most significant changes in the history of advertising and promotion (Moriarty 1994; Reitman 1994) and as the major communications development of the last decade of the 20th century (Kitchen, Brignell, Li and Jones 2004).

Integrated Marketing Communication (IMC) is the coordination and integration of all marketing communication tools, avenues and sources within a company into one seamless program. That program is designed to help maximize the communication with consumers, businesses and any other affiliates of an organization (Lascu & Clow, 2012). The Integrated Marketing Communication involves communication to four primary groups. Those groups include customers, channel members, employees and stakeholders (Lascu & Clow, 2012). With IMC, identifying, coordinating and managing all forms of communication is used to bring the company’s brands and divisions under central control (Lascu & Clow, 2012). When it comes to the logos, themes and colors of Starbucks, it’s the mermaid, with “Starbucks Coffee” printed and the colors of the green, black and white on all of their products.

Definition: Integrated Marketing Communication Definition: IMC is a concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communications disciplines – for example, general advertising, direct response, sales promotion, and public relations – and combines these disciplines to provide clarity, consistency, and maximum communications impact by The American Association of Advertising Agencies (the 4A’s)

An Integrated Marketing Communications program is based on the foundation provided by the communication model. IMC programs have been described in several ways; the consensus is to define them as follows: Integrated Marketing Communication (IMC) is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost. This integration affects all firm’s business-to-business, marketing channel, customer-focused, internally directed communications.

The concept of integrated marketing communication (IMC) has received considerable coverage in the literature, but even its most ardent supporters have noted problems in translating the concept into reality. Reports on an extensive two-phase study of the New Zealand advertising and marketing industry, undertaken as part of an international series of studies of IMC implementation and usage, which was conducted over the 1997-1998 period. The findings of the first phase, conducted in mid-1997, reveal a strong

It will not mean a thing if the benefits can’t be communicated clearly to the target market.

The concept of integrated marketing communication (IMC) emerged in the late twentieth century. This bore out of a realization by marketers that there was a need for businesses to offer more than advertisements to their

The concept of Integrated Marketing Communication (IMC) focuses on merging or linking all forms of communications together in a pact. The concept is critical in the promotion, advertisement and brand building of goods and services at the marketing arena. The merging of promotional tools and use of lined communication approach is essential to the success of every sales and marketing companies. The chief aim is to excite and lure the customers to buy one 's goods (Bruce and Peters, 2012). The strategy also assists in meeting the current stiff competition on the global markets. The traditional form of advertisement is also worth credit. However, the digital IMC services have an upper hand, especially in this digital era. The

Advertising is an authoritative function and an arrangement of procedures for making, conveying and conveying quality to clients and for overseeing client connections in ways that advantage the association. Showcasing makes a boulevard of trade between a business and a client, note Alvin J. Silk, creator of "What Is Marketing?" Businesses use different promoting apparatuses to impart data, fortify client premium and persuade activity.

Marketers View Communications as the Management of the Customer Relationship Over Time Through the Following Stages:

The need for this study is in order to observe & analyze the impacts of marketing mix elements on sales & marketing & it’s worth while to the millennium Pepsi in such away that it helps in fostering & strengthening the existing marketing activities & making them more workable there by tightening the gap that may expose the company for failures. It also suggests the company what its marketing activities should look like to develop the existing market share it had.