What Is It To Be Convincing? At First, This Appears As

In the most widely quoted and discussed model of presidential power, Richard Neustadt states that the power of the president lies in the power to persuade. According to Neustadt, the key to presidential success and influence is persuasion. Although some may view the president as a powerful authority figure, the checks and balances established by the founders makes the president’s skills of persuasion crucial.

Aristotle, Greek philosopher and scientist, argued that there were three ingredients needed to effectively persuade those around you; ethos, pathos, and logos.

People may persuade by using their personal opinions and connecting it to their life. General Zaroff talks about his pasting hunt life in the dining room while the men eat and explains, “Me He made a hunter” (18). This shows that the general uses pathos by showing his religious beliefs to connect why he hunts with why he thinks God made him. Persuasion can occur when one person ensures the trust in a relationship by using stories to support their version of reality. General Zaroff ensures his faithfulness as an honorable man before he leaves for the hunt in the forest by expressing, “Oh, you can trust me” (24).

To convince someone they have to have changed their beliefs based on evidence or an argument. However in order to persuade someone, a person must urge them to do something or believe something, but once they do go along with it they still don’t believe it to be the best thing. Meaning that the person wasn’t convinced that the other person was right.

Today, one can see the tactic of persuasion being used as a standard avenue to influence a person’s attitude or beliefs by presenting them with different messages that encourage things like using certain brand name products, vote a certain way, or where to take a vacation just to name a few. There are four types of people that include gullible people, skeptical people, firm believers, and people who are leaders who trust others as well as make others follow their ideas. Persuasion is a widespread topic of social psychology and may be done in different ways. There are two types of cognitive processes by which to persuade someone, which are the central route or the peripheral route. For this assignment I used mostly the central route approach as well as using a little of the peripheral route approach. To reinforce the peripheral route approach the use of pathos was also used during the video to play on the emotions of the watcher. This PowerPoint is effective at using the central route of persuasion, peripheral

1. Who – Describe the Characteristics of the Persuader: What influences our ability to become persuaded by someone? What specific characteristics must this person possess? Be sure to address the impact of credibility, physical attractiveness, and likeability in your response. Why do we respond well to those who possess such characteristics? Would we respond the same to an unattractive, angry, or non-credible person? Why not?

Persuading someone could be hard, especially if they are close minded. I know that when persuading someone, I have to know the person whom I am trying to persuade because people are persuaded differently. If I end up not knowing the person, I usually tend to lean toward ethos or pathos. Most people are connected with their emotional side, which is what mode of persuasion I usually use anyways. When I want something and I ask my mom for whatever it is I want. I start off by saying on how it will make my life better, this is the logos mode of persuasion, and seven times out of ten it works because I know who i'm trying to persuade. As I said before if you are trying to persuade someone you have to know who you are talking to. You

Storytelling: Stories allow people to persuade themselves. A story will lower a prospect’s resistance, make complicated things easier to understand, and perk up their emotions.

Persuasion is accomplished easier when you have established trust, credibility, and respect from the audience you are trying to persuade. Backing those factors with confidence are my primary principals anytime I need to be persuasive. One of the most important factors that influence your persuasive message is credibility, and your ability to persuade will

Gerard A. Hauser covers a plethora of details on how to create a well-made persuasive argument in his book, an Introduction to Rhetorical Theory; however, he covered three specific essentials that are necessary for persuasion: the components logos, pathos and ethos; purposive discourse and rhetorical competence; identification. I will argue for each constituent, respectively, to prove that persuasion cannot thrive without the aforementioned essentials.

If the persuaded possesses high elaboration due to high topic relevance, a strong argument will manipulate that variable. If the persuaded has a high need for cognition, this can be exploited to form a strong argument, and so on.

For example, if I think a type of feed is better than another type of feed, I would have to persuade the buyer in why I think that type of feed us better for their animal. I would have to hive proof of why the feed is better for the animals and why the other isn't better for the animal. According to John Cammack, buying a Europe heifer (a cow that hasn't been bred yet) would help the farmers in the long run. John states what he thinks, what the farmer should so and gives solid proof on why the farmer buying a heifer from Europe would help in productivity, the milk yield, in the dairy cattle (Cammack, 2011). Prestaining people into believing what a student might think is going to be hard. This would be the area I have to work on personally because sometimes I don't say what I think is right, but if I do say what I think is right, I don't have enough information, or proof, to back up what I'm saying is

According to the text , Social Psychology, “social psychology is the scientific study of how people think about, influence, and relate to one another”(pg. 4) this is viewed in a variety of social topics incorporating group behaviors, attitudes, conformity, obedience to authority, stereotypes and peer pressure. Outside factors can have a positive or negative affect our view of ourselves and each other. These outside factors are used to persuade and influence group behavior. Persuasion is defined as “the process by which a message induces change in beliefs, attitudes, or behaviors” (Myers, 2010, pg. 230). The principles of this process of persuasion according to researchers, Robert Cialdini and Thomas Davidson, are attractiveness and

(I have talked about early detection, but what if it is too late? What if you are already a victim?)

Social psychologists have not only studied the effects of persuasion, but also the elements that contribute to attitude change. Carl Hovland (1953) developed the Hovland-Yale model of persuasion, in which he used a research team from Yale University. They found that there are a considerable number of factors that can influence how likely attitude changes are to occur, however they also noticed that some are more important than others [McGuire et al 1996]. One of the key factors they found that determines whether persuasion occurs is the communicator. Social psychologists have found that persuasion can be influenced depending about who is presenting the argument, which can impact on how an audience receives it. The credibility of the communicator plays a large role in influencing persuasion, in which