What Is Kalibr's Disruptive Innovation

New media has been easily made available everywhere and Facebook in particular as one of the world most popular social networking site (SNS) can be made accessible from desktops, laptops, smartphones and tablet because of this, almost everybody can have access to Facebook anywhere they go. For the most reason, due to the introduction of new media, Facebook plays a key role communication and staying in touch with families, friends, acquaintances, businesses, groups meetings and a whole lot of others. Moreover it has also been useful in growing markets and advertising mediums through big companies, brands and highly respectable top class businesses. New media as a broad topic can be defined as a “form of communication which transmits information through a medium that uses routers and servers via high-speed internet and involves materials been received via desktops, computers, tablets and smartphones”.

The Internet has become one of the greatest sources for entertainment, news, and much more. One of the largest impacts on how we interact with each other is the evolution of social media. Instead of face-to-face conversation, people are now able to share their thoughts instantly to a much wider audience online. One of the most popular social media sites, Facebook, reported its monthly active users to be at

In this day and age, social media has become an integral part of our lives. It has created a platform for people to share information instantly and communicate with people all around the world. Facebook is the most outstanding example of successful social media network. According to the first quarter 2015 earnings announcement by Facebook, the site has achieved 1.44 billion active users per month, and 65% of which are daily active users. Other social networking sites such as Twitter, Instagram and LinkedIn are also a powerful means of communication. With such a large audience, social networking sites provide ample opportunities to acquire information, network, and connect with friends.

First is the advertising. According to the case, we know that the major revenue of Facebook is advertising, which took up 98 percent in 2009, 95 percent in 2010 and 85 percent in 2011. Facebook uses all information uploaded by users to become the property of the firm. By analyzing database, Facebook provides advertisers target customized services and products based on users’ preferences and connections. In its view, the advertising which based on social

Facebook has been operating almost worldwide. Facebook is more popular than other social network like Twitter and Instagram .Facebook has over one billion active user from around the world.The number of user is increasing every year since its inception. To increase the number of user, Facebook has created a application set up for smartphone. This application has been downloaded over a billion.

Social media has made communication a lot more easier than ever before. Now, with a touch of a button people could communicate with anybody any where in the world. Websites such as Facebook makes communication with others an easy task. Facebook improved commucnication and even made communication a better experience. Facebook allow peole to share photos, post comments, and view people’s personal information. With almost 500 million users accounts, facebook is considered to be one of the most popular social media websites,most of the people use it as a substitute for real life human interaction.

Computers, laptops, smartphones and numerous handheld devices allow people instant access to the Internet. With the widespread use of the various technological devices, millions of people log and create new social media accounts around the world on a daily basis. Due to the ease of use, Facebook is now a leading social media platform with the opportunity for companies to advertise.

At this stage in the Web 2.0 evolution, the most important social media site for marketing is Facebook. This particular site is a more professional and better respected social media site than MySpace although there are a number of similarities between the two. However, there are several different

Social networks have certainly changed the Internet and in the process, the world of technology. Facebook is indisputably the world’s leading social network, with users in 127 of the 136 countries surveyed. The social network Instagram has become an impressive force, as well. In this context it is clear that today, social networking is not a trend but rather a habit in one’s private life as well in business. It is evident that major social networks like Facebook, twitter, and YouTube are widely accepted and constantly growing their user base.

Could you imagine a world without the ability to constantly update your status, download pictures, and “check in” to the places you visited while being virtually connected to your thousands of “friends?” Well thanks to Mark Zuckerberg’s creation of Facebook we will never have to. Mark Zuckerberg a CEO, technology innovator, internet mogul, and philanthropist created a virtual world unlike no other which single handily changed the world of social media. He has come to represent the new face of social media and he has Facebook’s five hundred and fifty million users to support this claim. The establishment of Facebook has made entrepreneur Mark Zuckerberg a symbol of social media innovation and communication for the 21st century.

Facebook is an American company based in Menlo Park, California that provides an online social networking service (SNS) for over 1.3 billion users worldwide (Newsroom.fb.com, 2004). A social networking service (SNS) is defined as a platform to build social networks or social relations for people with real-life connection or who share common interests. A social network service consists of a representation of each user (often a profile), his or her social links, and a variety of additional services. Social network sites are web-based services that allow individuals to create a public profile, to create a list of users with whom to share connections, and view and cross the connections within the system (Freebase.com, 2015).

Beyond hundreds of other social network services most known such as QQ., Whatsapp., Qzone., WeChat., LinkedIn., Skype., Google+., Instagram., Baidu Tieba., Twitter., Viber., …, Facebook remains “the world’s largest social network”, and “it is available worldwide”(Mehra) . Therefore, it appears clearly verified how Facebook with its social and convenient

There are over 1.3 billion active users as of today who have/had a Facebook account (Digital Marketing Ramblings, 2014). If Facebook were to be classified as a country, it would be the third largest country next to China and India (Grossman, 2014). This perfectly demonstrates the succession of this large corporation, which will keep growing in numbers due to the major impacts it has already done to society. The demand for Facebook has grown quite exquisitely throughout the years. Facebook has not only become a platform for social media in general, but has become a vehicle that has drove the influence of people in their modern

A) Since social networking tools has become a vital part in one’s life, statistics shows that Facebook has over 60 million active users regardless of its purposes, and this idea has been the pinnacle for business

We are now living in a cyber-world, where everything is connected using internet. We use internet to connect anything from machine to machine, country to country, and most important – to connect people from the entire world. In recent years, people are becoming more and more interested in social networking sites. On top of that, Facebook is the most popular and widely use one. a study in 2013 show that more than 500 million people spend about 700 billion minutes on Facebook per month and half of them log into their account in a given day, and average user has about 130 contacts (Mustafa). And now the number is triple higher only after 2 years. The company potential valuation up to $100 billion in 2012, and keep growing. The success of Facebook is undeniable, but the company still very young and try to figure it out how it will become and make profits.