What Is Marketing?

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INTRODUCTION What Is marketing ? Marketing is the method of communicating the value of a product or service to customer for the persistence of selling that product or service. Marketing techniques contain choosing target markets through market study and market segmentation, as well as kind consumer behaviour and advertising a product's price to the customer. From a societal point of view, marketing is the link between a society's material needs and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long - term relationships. Marketing balances art and useful science (such as behavioural sciences) and makes use of information technology.…show more content…
However ,selling and advertising are only the tips of marketing . Today marketing must be understood not in the whole logic of making a sale “telling and selling “but in the new sense of sustaining customer needs. In the market understanding the customer and his wants is an important task .selling together to please customer needs and form customer relationships. Broadly defined, marketing is a social and administrative process by which individuals and groups gain what they need and what they want though creating and exchanging value with others . In a narrower business contexts ,marketing includes building profitable ,value landed exchange relationship with customer .Hence we define marketing as a process by which companies form value of customers are build strong customer relationship in order to capture values from customers in return . Customer buying behaviour customer buying behaviour refers to the buying behaviour of final consumer – individuals and families who buy goods and services for personal consumption . All those last consumers combine to make up the consumer market

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