What Is Maslow Need Theory

Motivation is derived from an internal force that provides an individual the opportunity to achieve their needs or goals. People are motivated by a variety of things and often have different motivating factors. Employers should be mindful of individual motivating factors when attempting to motivate staff to increase performance. While some people may be motivated by money, many are motivated by things like: recognition, promotion, and increased responsibility. Once an employer has identified motivating factors they are able to analyze a variety of motivational theories to design and implement a program that will motivate employees to go above and beyond what is expected of them.

Herzberg’s two factor theory of motivation at the workplace shows the difference between two factors of motivation. The two factors being satisfiers, which are the main causes for job satisfaction (motivation), from hygiene factors which are the main causes for job dissatisfaction (demotivation to stay in the job). Examples of motivating factors are achievement, recognition, responsibility and the work itself. Hygiene factors include: working conditions, salary, relationship with colleagues, supervision, etc. An organisation needs to influence satisfiers through performance management using range of tools such as: job descriptions, supervision, performance appraisals, continuous development/training, rewards and career development.

Psychologist Abraham Maslow created Maslow’s Hierarchy of Needs, a list of necessary needs in order to live with healthy mental. The levels are physiological, safety, love, esteem, and self-actualization. Physiological deals with survival needs which include food, shelter, and water. Safety is the need to be secure from danger, a shelter or safe environment. Love is the is need for affection and belongingness, friends and family. Esteem is the personal worth, success and achievements. Self-actualization is actualizing one’s potential and what you are capable of. According to Maslow, the most important level is physiological and is needed for survival.

As it was mentioned before, the key idea of Maslow’s Hierarchy of Needs theory relates to the existence of several sets of motivation and needs that govern human behavior. Hence, the major concepts of this theory include certain needs that are grouped into sets based on their place within the hierarchy of all the needs. The first version of the theory has five needs, which are divided into

Clearly defined goals as they relate to the organization can motivate employees through goal setting. Goals challenge to employees to make them want to explore new technology, ideas, and gain insight from a diverse workplace. Additionally, giving employees more responsibility will make them believe they have contributed with a sense of higher importance. Without motivation in the workplace, a business will suffer from the lack of efficiency from employees. Perhaps the most significant of increased employee motivation is that of increased productivity (staff@incentives.com, 2010). Therefore, it is important that employers give their employees an opportunity to work hard for their reward to obtain a high level of performance, which is an essential to the success of any business.

If the goal setting theory is followed, managers are required to work with their employees in devising goal objectives with the aim of providing targets for motivation. Additionally,

Edwin Locke and Gary Latham will be the first ones to openly admit there are active limitations with the goal setting theory. It is not uncommon for individual goals to conflict with organizational goals. Moreover, research has proven complex goals have sparked motivation in teams to implement strategies with substantially high amounts of risk (Knight, Durham, & Locke, 2001). Sometimes people will believe higher risk strategies produce the greatest returns, yet high-risk goals consistently result in failure as well (Knight et. al, 2001). Additionally, when individuals simultaneously create two goals there is a greater chance they exert too much energy and focus on achieving just one of those goals. This can lead to one of the goals not receiving enough attention, which can potentially result in the person failing to reach the end result in either goal. In short, these are three common limitations of goal setting that typically draw concerns from other researchers and theorists. However, it is important people are aware of the limitations that do not receive as much attention, such as team goal setting, unethical behavior in high performance goals, and subconscious goals.

According to the ERG theory "existence needs are the desire for physiological and material well-being, relatedness needs are the desire for satisfying interpersonal relationships and growth needs are the desire for continued personal growth and development"(Schermerhorn, Hunt, and Osborn 2005, p.5 chpt.6). For the same reason's that Maslow's theory would not be a good choice for this organization to use to motivate their sales staff; the ERG theory is also not suited for this type of employee group.

Maslow sees all these needs as essentially survival needs.  Even love and esteem are needed for the maintenance of health.  He says we all have these needs built in to us genetically, like instincts.  In fact, he calls them instinctoid -- instinct-like -- needs.

To motivate employees, goals must take into consideration the degree to which each of the following exists: clarity, challenge, commitment, feedback and task complexity. If all five of these elements are present, goal theory says that we will be motivated to produce to a maximum. The specificity of the goal acts as an internal stimulus, the more difficult the goal, the higher the level of performance. Difficult goals energise us because we have to work harder and persist to attain them.

A successful person chooses goals to achieve something that is of great value and importance to them. This in turn motivates the person to achieve the goal because when the desired outcome is very important to a person, that person will be determined to persevere. Goal setting also improves a person 's organizational and time management skills because goal setting requires prioritization and that leads to the successful and sequential completion of necessary tasks. Once a person defines and prioritizes goals a plan should be drawn out detailing how this goal will be achieved. Goals and the time-line for their completion should be clearly defined, it is also important that a person 's

This means that a good goal is specific, achievable but challenging, while providing the employee with a sense that the goal is indeed theirs and that the employee is interested in achieving the goal. The performance of the employee attempting to complete the goal is determined by the goal-directed effort, how much support the company offers and the employees own abilities and traits. When the goal is complete the model shows that intrinsic rewards and extrinsic rewards are followed by satisfaction. The goal-setting theory model proves that when goals are set appropriately the employees performance will ultimately lead to them attaining a reward that in turn will give the employee satisfaction and boost morale.

Clayton Alderfer proposed the ERG theory of motivation. According to Alderfer, there are three groups of core needs: Existence (basic material existence, safety needs); Relatedness (social and self-esteem needs); and Growth: an intrinsic desire to grow and self-fulfillment. Contrary to Maslow’s theory, he proposed that more than one need may be operative at the same time and if the

A.H. Maslow, a famous social scientist, has given a framework that helps to explain the strength of certain needs. According to him, there seems to a hierarchy into which human needs are arranged as shown in Figure.

Motivation is one of the most discussed topics in the present era’s organisations, especially since renowned psychologists like Maslow and Herzberg are dedicating their efforts to understanding it. Companies are investing a significant amount of resources in improving productivity in order to maximise profits. One of these important resources is of human nature. In order to get the very best out of employees, some motivational approaches need to be used. But what is motivation and how do I successfully motivate? I will try to relate one of my personal experiences with a friend to some of the most influential motivational theories. After introducing my story and making a definition of motivation I will address the ideas of Taylor,