What Is Mcdonald's Mission Statement

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McDonald Corporation is the largest chain of fast-food restaurants operating multinational. It was founded by Richard and Maurice McDonald in 1940s. At the beginning of 2014, Nguyen Hoang Bao (also known as Henry Nguyen) has gotten the franchise agreement from McDonald to brought it became to a new player of the battle called “the Vietnamese fast-food market share”. McDonald opened the first store on 8th February 2014 and developed to three stores lately in the most crowded locations Ho Chi Minh City – the busiest (1) and largest (2) city in Vietnam. There are many reasons can be explained for McDonald successful in the world. Marketing is the one of them. Marketing has played vital roles contributed to the successful of McDonald which create value for its customers and in order to receive value from them in return by applying marketing process and strategies.…show more content…
McDonald Vietnam Mission Statement is: McDonald Vietnam is committed to the same QSC&V (Quality, Service, Cleanliness and Value) as McDonald’s worldwide. • High quality
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