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What Is Mr Price Swot Analysis

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The Mr. Price group is one of the most prestige corporations in South Africa and has achieved what most business owners dream about. Starting off at humble beginnings, Laurie Chiappini and Stewart Cohen worked hard to get to where they are today.
This document analyses the different business sectors using the SWOT, Porters five force model and PESTLE analysis to identify the challenges the business might face in each of these sectors. The Mr. Price Group Limited division that’s the main focus on this task is the Mr. Price apparel division which has taken advantage of all its opportunities and expanded the bran to its fullest from launching an online store and opening new branches in Australia and becoming the first international online store …show more content…

Strengths
Mr. Price (clothing) is well known and established, which explains why they make up for more than half of the total sales of the Mr. Price group. Mr. Price is also on track with international trends and also caters for local trends; they also keep in touch with their customers online by having active social media platforms such as Instagram, Facebook, Twitter as well as their blog. Mr. Price offers affordable fashion with different fashion lines and has strong advertising; their advertising style youthful and fun, which attracts the young demographic who are the make up most of the Mr. Price customers.
Weaknesses
Some of the weaknesses of this division include poor quality of materials; which results in the customers losing trust in the brand and also sets low expectations for the brand which is usually associated with being cheap and cluttered. Another problem that is related to the reputation of the business is the size problems, these problems mostly occur because their clothes are imported from China. Customer assistance is also a weak point for Mr.

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