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What Is Nordstrom's Online Presence?

Satisfactory Essays
1. After reviewing the information in accordance with Nordstrom’s customer service practices, it is apparent that the company has integrated CRM as a means to facilitate customer value. When customer relationship management is adopted as a strategy, the organization is able to cultivate strong relationships with its customers. Strictly speaking, Nordstrom’s success stems from its integration of CRM. However, Nordstrom could reach more consumers if it steered its focus toward establishing an online presence. Specifically, the company could provide advertisements through social media platforms such as Facebook, and enable customers the opportunity to voice their perspectives in relation to Nordstrom’s products. Nevertheless, Nordstrom is
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