What Is Propaganda?

In her essay, “Propaganda: How Not to Be Bamboozled”, author Donna Woolfolk Cross explains the different types of propaganda and how it is used in the United States. The essay was first published in Speaking of Words: A Language Reader (1977). Cross defines propaganda as “simply a means of persuasion and so it can be put to work for good causes as well as bad” (247). In her article she discusses how propaganda works and explains how propaganda is used with thirteen different devices to manipulate people’s thoughts, opinions, and ideas. She uses this essay as an informative piece, giving advice on how not to be manipulated by propaganda.

Propaganda takes many forms, the most aggressive example in society is political campaigning for powers in office. A prominent

Propaganda is hard to define as most definitions do not cover the full meaning of the word. The Webster's Illustrated Encyclopedic Dictionary defines propaganda as " the systematic propagation or discrediting of a given doctrine or cause by circulation of polemical material, such as posters and leaflets" (1353). However, this definition does not cover the full scope of the of the word. Terence Qualter also feels the definition for propaganda needs to be more refined for its new usage. The definition that he gives is "the deliberate attempt...(to) form, control, or alter the attitudes of other groups...(with) the use of the instruments of communication" (27-28). He goes on to say that the propaganda must be aimed at the group in general because that is the basic nature of the word, in that the most effective propaganda is the propaganda which has a large audience. Qualter does mention, however, that there need be no difference in the propaganda to persuade one and the propaganda to persuade the many (28). Germany did this by controlling the flow of information into the country.

Propaganda is the use of techniques to easily sway or mislead individuals. It is campaigning and convincing people with what is trying to be advertised. The word propaganda came into use in 1914 during the end of WWl but the use of propaganda actually started a very long time ago, but the term propaganda wasn’t used, there was no name for it. Propaganda is a language of power by spreading false information, shaping society’s opinion, and being able to control people.

Both negative and positive, propaganda affects our lives daily sometimes without us even acknowledging that it exists. The main goal of propaganda is trying to sell your product or idea to other people, one major form of Propaganda occurs in the news. Propaganda is used for companies and trend setters who want to get their products and ideas out in the world so that they could potentially become popular. Smart propagandists discovered that to create the best propaganda, the viewer must not even realize that the product or idea is being sold to them. Propaganda creates an extremely large impact on us and is sometimes mistaken for being “just another advertisement” when they actually change the way we live our lives.

Propaganda often receives a bad name. People believe that influencing people as negative, however “propaganda as a mere tool is no more moral or immoral than a pump handle” (Laswell pg 21). It is not until the writers of the propaganda intentionally become vicious and spread lies that it becomes

Propaganda, though not the most effective war time strategy, allows people to come together as one to contribute to the success of the country as a whole. However with this idea, there is also the idea that they are not whole truths being told by governments within countries. Propaganda is a form of a lie seen in both North Korea in the book Escape from Camp 14, and in one of the world’s darkest times, World War II; the world allows these lies to surface due to the fact that they do no outwardly hurt another race.

"Propaganda tries to force a doctrine on the whole people... Propaganda works on the general public from the standpoint of an idea and makes them ripe for the victory of this idea." ( Adolf Hitler, Mein Kampf, 1926).

When people hear the word ‘propaganda’, a negative image automatically seems to pop up in their heads. Propaganda generally revolves around hiding the whole story with information often being provided in a biased or misleading fashion.

To some speakers and writers, propaganda is an evil instrument. The negative approaches make a part of the world think that propagandists hoodwink the population, use half-truths, lie, conceal and distort facts. Although there are many pessimistic perspectives, there are others who have a positive view and think especially of techniques, slogans, catchwords and other devices. They prefer effective language, the rhetoric way, to persuade the audience (Pan, 2012).

First, one must define propaganda and since many have done so already, I shall use the Sheryl Ross model. Her model defines propaganda as “an epistemically defective message designed with the intention to persuade a socially significant group of people on behalf of a political institution, organization, or cause.”

Propaganda is performed through print, audio, and visual mass media. It is used for the promotion of the public’s activities in their life such as purchasing goods through market propaganda, and it is also found in politics, foreign affairs, and in many other fields. Most importantly propaganda is depicted in the informercialization of the news, which is connected with subliminal advertising and commercialization of public events and individual promotion such in communication websites. However, there is great debate over propaganda and persuasion that is casted in the media, which I will be elaborating in this essay.

First and foremost, we must understand the concept of propaganda and mass media in contemporary world. According to Noam Chomsky, and Edward S. Herman on “Manufacturing Consent: The political Economy of the Mass Media” propaganda model was defined as

There are two types of propaganda: sociological propaganda; the spreading of an ideology through the mass media, and political propaganda; efforts that are sponsored by governments and political groups that alter a persons’ interests. All propaganda has a direction, and the overall quality determines whether it will have a positive or negative effect over the masses. Our entire nation is a vast propaganda operational system that is greatly linked to education, consumerism and politics. A great deal of what makes up propaganda and how it is placed among the masses lies in understanding the overall emotional and physical states of these groups of people and in finding a way to draw a persons’ attention to capture their hearts, breaking down

Propaganda, a strong and powerful word that carries quite a negative connotation nowadays. It exists since a thousand years ago, and used to be a tool that was widely used by charismatic leaders in order to rule a nation or just simply influence an audience. It is still constantly being used as a political and social mean in less obvious ways to influence people’s attitudes. By definition, propaganda is giving information that is not impartial. We usually have the Nazi propaganda in mind, or all the other war propaganda posters since it is more evident. But what about modern day propaganda?