What Is Public Relations ( Pr )?

The implementation of communication theories and models to a public relations campaign is imperative to its success. Aligning with the advancements of the media, more specifically social media and the rise of citizen journalism, the press agentry or publicity model is fundamental to any campaign. Based around the requirement for free media, this model outlines the technique of orchestrating public stunts to gain media attention (Johnston & Sheehan, 2014). In order to execute this model successfully, a PR professional must have thorough knowledge of media choices, what kinds of events make news headlines and the campaigns target audience. Understanding

The purpose of this interview is to see first hand how different people view public relations. Participants were chosen based on their major in order to avoid having only PR majors answering the questions. These interviews were conducted one-on-one in order to avoid biasing the participants’ opinions and views.

Due to the world's rapid change through advanced technology public relation became more and more a global activity. Nowadays it is one of the fastest-growing

Media relations can be defined as one of the most significant areas of the practice of public relations. (Shaw&White, 2004) It enhances the practice of public relations by serving a systematic, strategized and mutually beneficial relationship between journalists and the public relations practitioners to build credibility, understanding and respect between the two parties. (Supa&Zoch, 2009) It is essential to cultivate a positive and healthy relationship between public relations practitioners and journalists because journalists tend to look at public relations practitioners in a negative way where they believe that they spin information to get free publicity which making it difficult for journalists to report legitimate news and at the same time, against the basic rules of news writing. (Fedler and DeLorme, 2002) Another study by Kiranjit and Halimahton (2006) also suggests that public relations practitioners and journalists are very much sceptical about each other’s role and the relationship between two of them is doubtful and uncertain. From the point of view of public relations practitioners, they complaint that journalists do not understand the role of public relations. On the other side, journalists tend to think that public relations

Public relations is a demanding career that can be rewarding and satisfying. Before its popularity, for decades, people’s attitude toward this profession was viewed as “lukewarm, at best.” This negative connotation was due to the lack of knowledge of this up and coming career. The term public relations is also know by its abbreviation PR. The role of an PR personal is to help establish and matin mutual lines of communication, understanding, acceptance, and cooperation between an organization (Guth & Marsh, 2012 p.3).

It was Bernays who introduced the term “Public Relations” into the common lexicon as a cover for the word that the field was called at the time…propaganda. Propaganda defined as “a form of communication aimed towards influencing the attitude of a population towards some cause or position” has been in use for thousands of years. Whether it was used by kings or religious leaders, propaganda has been put into effect to control and subvert the masses over which they ruled over. Following WW2 and Hitler’s brutal and effective use of propaganda the word took on a nefarious connotation spurring Bernays to coin Public Relations.

Public relations can be seen as a deliberate and planned effort to establish and maintain understanding between an organisation and an audience. Public relations is the key to effective communication between two parties. In addition to this, communication is the biggest part of how meanings circulate within our society. Its strategy is determined by values that organize and frame public ideas. Public relations may also look after the emotions and behaviours of a group of audience and to support their influence of their attitudes and behaviours. It may use propaganda to attempt to affect a certain audience and for example, citizens of a given society. Propaganda is manipulative and persuasive when it gives misleading information as it attempts to cause an affect on the emotions of the given audience. In many cases, it is hard to break propaganda and public relation apart as the two have a huge similarity. It has been noted by many critics that because the two are so similar, public relations should not be practiced. They add that public relation is an oxymoron and is an unreal possibility.

Public relations is a key component in the promotional mix of marketing. Public relations has misconceptions, but this article, Five Things Everyone Should Know About Public Relations by Robert Wynne first defines what public relations is in marketing. Wynne defines it as the, “Persuasion Business” ("Five Things Everyone Should Know About Public Relations." 1, 2016). This means as a business person, the goal is promote the product or service within a given location and recognize the business’s accomplishments. Public relations specialists have to story tell to the consumers in the target market. These specialists highlight the company’s successes to positive narratives, or even damage control when the company gains attention in a negative way. The job of public relations specialists’ main goal are to create a positive image and enhance the company’s reputation in the market place. The tools Robert Wynne a public relations specialist has are speech writing, strategies to deal with crisis, and create special events for the firm to be published by journalists.

Today’s society lives in a fast-paced environment and we expect businesses to accommodate to our needs quicker than ever. In our fast moving business world creating just the right image in the public’s eye is essential for the survival for any organization. Public Relations professionals have to deal precisely with this aspect of every business. These professionals work hard at developing a good, positive relationship between a firm and the public it serves. Investing in good public relations for your business will help achieve its objective efficiently. Effective Public Relations can create and build up the image of an organization. During times of adverse publicity an effective Public Relations can remove the misunderstanding and can

Public relations have existed even before the Common Era. In continents that now are known as Europe and Asia, people carved on stones different types of negative messages about their opponents to discourage them (Wilcox, Cameron & Reber, 2015, p. 40). This was a way of writing about a subject and letting people read it, and after that chat about it, instead of approaching people individually, they decided to do this in order to cover more “audience.” Many centuries had to pass in order to come up with a more accessible and sophisticated way to deliver messages to people. It was not until the invention and development of the printing press in 1450 attributed to Johannes Guttenberg (Wilcox, et al., 2015, p. 41) that print media would evolve in a different way in public relations. With the invention of the printing press, many people started not only to read books that were published, being

The purpose of this paper is to identify and discuss various image problems or publicity needs within a company through their specific Public Relations Campaigns. Through the study and research of this topic, deeper understanding of the overall concept of Public Relations will hopefully be attained.

The profession of public relations as we know it today has been the result of years of scholarly research surrounding human communication (Grunig & Hunt, 1984). There is a vast range of activity that is considered public relations, thus concepts, theories, and models have been developed to allow for better understanding of the practice. This essay will break down the Public Relations Institute of New Zealand’s (PRINZ) definition of public relations in to three sections. The first will use systems theory to discuss “deliberate, planned and sustained effort”. The second section of this essay will use relationship management theory to address the part of the PRINZ definition that states, “to establish and maintain mutual understanding”. The final section of this essay will focus on the part of the PRINZ definition that states “between an organisation and its target audience” using excellence theory. The critical analysis of these theories, supported by contemporary examples, will help us to further understand how public relations is practiced in New Zealand.

Public relations are the most important part of a company. It has the relationship between advertising and international public. The primary purpose of public relation is to target audience in different ways and gain the business in public status. Companies would like to use media for creating communicate with people, and promote their business into the world. Organisations would use four of the basic models in public relation to describes and communicate to the international public. The four basic models are press agentry/publicity model, public-information model, two-way asymmetric model and two-way symmetric model. Within these models, it can tell the company behaviour and how the organisation using models communicate with others.

As Johnston (2002) stated, “Today, with distrust of the corporate world at an all-time high, corporate credibility is an over-riding factor. Whether they like it or not, companies today are at the mercy of public constituencies. That means there is growing recognition of the need to foster a good reputation by developing positive relationships with various publics.” (para.4). PR has become one of the most unique and versatile business professions that exist. It is being integrated into so many aspects of a business now: coaching spokespeople on how to interview and interact with the public properly; advertising campaigns; overseers for editorials; marketing techniques etc. You name it and there is a good chance that PR is a part of it in some shape or form.

Only recently being recognized as a discipline in itself, modern day professional public relations practices can trace its roots to the early 1900s where the first public relations firm, the Publicity Bureau, was founded in Boston. In 1923, Austrian-American public relations pioneer, Edward Bernays, identified three fundamental concepts of public relations. In 1984, American theorists, Grunig and Hunt, conceptualized the now-famous four models of public relations and the excellence theory that were generally adopted by public relation agencies across the globe. With so many significant milestones and theories of public relations established in the United States, it stands to reason that public relation practices would naturally adopt a western perspective.