Ryanair's Competitive Advantage Ryanair will be always known as a revolutionist of the Airline industry in Europe. Ryanair became Europe's first low-cost airline in the late 1990’s. It has continued to develop and has cemented its place as Europe's most profitable. It has achieved this by develop new strategies that has given them a competitive advantage over their rivals. Competitive advantage can be defined as strategies, skills, knowledge, resources and competencies that differentiate a business
competitors, Ryanair Holding should evaluate their strategy which is low cost business level strategy in the long run. This strategy alone is not a basis for competitive advantages, nor are advantages sustainable over time. This is because it can only be regard in helps Ryanair to increase its revenues or to lower costs. The firms also derive a temporary advantage because competitors quickly imitate or substitute for it as things that an organization own. Since economy is further growing, Ryanair faces
Resources * Ryanair currently employs 2000 people (2003) from 25 nations. * The pay is performance related and among the highest in the airline industry (Annual Report 2004, p. 5). Travel concessions and participation in the share option program is granted to all employees. In 2003 over 30% (639 in total) of employees took part in the stock option program - the average pay per employee was about 53.000 (Annual Report 2004, p. 21). * CEO Michael O'Leary has significantly shaped Ryanair. 2. Physical
airline company Ryanair. To provide a background information of organisational structure, their vision, mission and strategic goals. Outline the key challenges and opportunities faced by their Human Resource Management. Table of Contents HR Strategy in Ryanair 6 Ryanair HR Planning 7 Managerial Judgement 7 Delphi Technique 8 HR Audit 8 Global Macro Environment (PEST) 9 Political/Legal 9 Economic 9 Technological 9 Socio- Cultural 9 The Competitive Environment 10 (Porter’s 5 Competitive Forces) 10
of the Ryanair Strategy for past 3-5 years • Summary of the Ryan Air The Ryan family founded Ryanair in 1985 by Tony Ryan, head of the family. The company was started to provide scheduled passenger airline services between Ireland and the UK, as an alternative to the then state monopoly carrier, Aer Lingus. In 1990s, Ryanair became the Europe’s first low-fares, no-frills carrier, built on the model of the highly successful Texas based operator South Western Airlines. Around this time Ryanair adopted
Ryanair Contents Introduction 2 Case analysis, identification of key issues 3 Shareholder Prioritization 3 Alignment with environment and Resources 5 Competitive Advantage Reinforcement 5 Direction 6 Scope 7 Resources 7 Organization 8 Problem statement 8 Set of possible courses of actions 9 Standing seats 9 Only one toilet in every aircraft 10 Slim staff, smaller magazines, and less ice cubes 10 New technology for gutter oil to reduce fuel costs 11 New routes flights and additional
Instructor’s Manual 368 © Pearson Education Limited 2005 CASE TEACHING NOTES Ryanair – The Low-Fares Airline Eleanor O’Higgins 1. Introduction Ryanair was the first budget airline in Europe, modelled after the successful US carrier, Southwest Airlines. The case offers students the opportunity to evaluate the strategy of Ryanair against the backdrop of the European airline industry and the burgeoning budget sector. Business students at all levels enjoy this case and relate to it, since air
LEEDS METROPOLITAN UNIVERSITY FACULTY OF BUSINESS & LAW Business Strategy Questions Section 1 To what extent has Ryanair’s strategic growth been internally or externally driven? Section 2 Referring to the Ryanair case, critically discuss the extent to which low cost competitive strategies are sustainable. SWOT Analysis: Firm’s strategy should take external opportunities and threats and internal strengths and weaknesses into account. This is done by SWOT Analysis. The SWOT-Analysis
of my assignment has been done in terms of strategic analysis, its formulation and implementation of Ryanair organization. The assignment is developed by three parts which includes variety of questions in the each part. Firstly, The part one is mostly focused on strategic analysis and its related questions has been given. Also, each question is answered that relevant to current strategy of Ryanair organization. And this part included internal environment and external environment of Raynair company
Global Macro Environment (PEST) Political/Legal EU introduced a legislation in 2004 for the compensation of passengers who have a valid flight ticket but are denied boarding on a specific flight. This resulted the price increase in Ryanair due to scare of mass cancelation after 2010 volcanic eruption in Iceland (Creaton, 2014). Economic The airlines can be affected if the fuel price will rise, for example due to inflation during economic crisis, the rate of the currency can fall and that can