What Is Situation Analysis

Political: this inturns the legislation and government rules of the country that may influence and pose as a threat to the business,

The purpose of the situational analysis is to look at a company’s internal environment in terms of its Strengths, Weaknesses, Opportunities as well as Threats, this enables the company to then set objectives accordingly.

The situational analysis attempts to address the question ‘where is the organization now?’ The situational analysis contains a vast amount of information and, as the term indicates, is an analysis of the situation that you are facing with the proposed product or service (Hollensen, S. (2003) Marketing Management: a relationship approach, p.652). Alexander Berger -Marketing Strategy-1-

Technology can greatly improve the industry through new ways of producing its products. The use of an innovative technology can improve the overall efficiency of the industry which can dramatically improve the supply of its finished goods. New technology may also be a source of competitive advantage as advanced technologies may minimize production costs which will translate to competitive prices.

Officers are faced with moral decisions everyday on and off duty. It is ultimately, up to the person who is faced to make the choice between right and wrong. “Even if a man is answerable only to his conscience, he will answer more responsibly if he is compelled to articulate principles on which he acts.” stated by Lon L. Fuller (1975). We were given a few scenarios to apply this saying to and the following are my opinions that I have regarding them.

Over the years, technology has become a major part for a business and for an individual as well. Technology has become so advance that it has made a major effect for the staff as well as for the customers. New technology has helped in many areas such as data and information storage, advertising, transportation and communication.

In this question we saw how to use industry and competitive analysis to assess the attractiveness of a company 's external environment. In this chapter, we discuss how to evaluate a particular company 's strategic situation in that environment. Company situation analysis centres on five questions:

The knowledge and understanding of technology is very high in this industry as technological innovation is necessary for the success of the firm in an

Technology - has radically changed the way companies do business, extend their influence in the global marketplace and improve the quality and efficiency of their day-to-day operations. It allows businesses to expand

Technology place a lot of challenges for the marketers, it affects the type of product that a marketer can propose; technology have changed products like typewriting machines into a more capable and proficient keyboard in computer systems. No one can stop the expansion and progress of technology, but one can adopt and learn from these

In terms of production or sales technology plays vital role for a firm to satisfy the need of the customer. As firm is using many technologies to sell its product like in line selling, proper distribution of product through a proper channel and a proper description of product to make customer understand and match there need with the product.

Fourth, technologies also play a part in the issue influence company growth and profit. As I know, YTL Corporation is the largest company in Malaysia. Besides that, they are using the latest technology to run their business. Example internet service provided which is YES 4G, they have employ many specialist in information technology to using the better way to maintains and run the service as long as to attract my consumer and satisfy what customer need. In conclusion, nowadays they can utilize technology to make the company grow enough and without technology the company might be eliminate by social.

This analysis consists of analyzing the external environment of the company (competitors, social, technological, regulations, etc.). The purpose is to identify the key opportunities and threats in the environment.

THE POLITICAL ENVIRONMENT: The critical concern Political environment has a very important impact on every business operation no matter what its size, its area of operation. Whether the company is domestic, national, international, large or small political factors of the country it is located in will have an impact on it. And the most crucial & unavoidable realities of international business are that both host and home governments are integral partners. Reflected in its policies and attitudes toward business are a governments idea of how best to promote the national interest, considering its own resources and political philosophy. A government control's and restricts a company's

To establish whether JKB is competitively positioned to tackle the evolving and increasing challenging business environment hence recommend the way forward, a situation analysis must be conducted. This analysis aids in collecting essential information about the organization internal and external factors. Keen interest should be placed on these factors since they have the capability of adversely affecting an organization; they can create or on the other diminish, or altogether destroy the chances of an organization attaining competitive advantage.