What Is Starbucks Mission Statement

Starbucks is a “premier roaster, marketer and retailer of specialty coffee” (Marketline 2012). This company is globally recognized because of their vast amount of stores, consisting of more than 17,000 retail stores in over 55 countries. Most retail stores are in highly populated areas, like “downtown and suburban centers, office buildings, university campuses and in select rural and off-highway locations” (Marketline 2012).

More so than ever in an age of rapidly evolving technologies and global expansion, sustainable competitive advantage depends foremost on a clear sense of organizational purpose (mission) and a compelling vision for success (Campbell & Alexander, 1997). Together, these two key elements define the guiding framework for the insightful creation of value (Campbell & Alexander, 1997) that differentiates an organization from its competitors (Porter, 1996). Thus, knowledge of the critical elements that comprise meaningful mission and vision statements (Aguinis, 2009) becomes essential for achieving sustainable competitive advantage. As testimony, this paper assesses the strategic guidance provided by the mission and vision statements of the

Do you think that Starbucks has grown rapidly because of its ethical and socially responsible activities or because it provides products and an environment that customers want?

starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One

Good afternoon everybody. Thank you for making the effort to come here. It’s an honor for us to get the chance to meet you today. My name is Viet Huong and I’m the leader of group 2, which also includes Lan Huong, Tri, Phuong and Ha. As you all know, coffee is one of the world’s most popular kinds of drink and among the biggest names in the coffee industry is Starbucks Coffee Company. And recently, Starbucks HAS brought its special taste to our country. Therefore, this afternoon, we’d like to make a short report on Starbucks expansion campaign in

The company location is based at Penang, Butterworth Sunway Carnival Mall. The facilities such as free Wi-Fi, comfortable sofas and chairs, dimmed light and quiet relaxing music will help the customers to relax from the daily stresses and will differentiate Starbucks Coffee shop from incumbent competitors. To speed up the customer service, at least two employees will be servicing clients. Meanwhile one employee will be preparing the customer’s order, the other one will be taking care of the sales transaction.

Looking over my original mission statement, I knew I needed to find some other way to possibly word it. Although it is a good starting point stating that I will bring my all to the table and that I want nothing but the best for my clients and want to see them accomplish in their goals and objectives. Which is all true, I really do. I care about the people I come to meet and those I have not yet. I am also stating that I want to bring forth creativity, knowledge to power, loyalty and respect for all; All while having absolutely 100 percent a professional appearance. Therefore I ask myself this, how do I adjust my original mission statement to sound more professional, and to be taken more seriously? I want to be taken more seriously about my work and what I'm trying to achieve. I don't want my audience and future to just see me as the quiet and soft spoken girl who doesn't know anything, when in fact I know quite a lot because I'm a great observer. I see what's around me and know what I know from my experience out there, that I want to share it all with the world. I know I need to step up and speak up more because there is a time to be an observer, but more so to speak up and get what I know I deserve.

This is essay is on Starbucks which are coffee shops that have a 33% share of the American coffee market. It covers its Canadian and international history. It also goes over the customer age statistics and Starbucks’ techniques to bring in more customers from those age groups. And lastly, it explains some of the health effects its drinks have on its consumers. Starbucks was first opened in Seattle by two teachers and a writer.

Next, Starbucks is in a direct supply channel. Direct supply channel is in which a producer supplies its goods or services directly to consumer, without a middleman (business dictionary). This practice helps Starbucks to keep a good relationship with the customer. In Malaysia, especially in Kuala Lumpur Starbucks can be found in any place where there is high intense flow of people, you can found it in a mall, gas station, airport, university, bus stop and etc. Starbucks primary goal is to locate its store in a highly visible location, to be the ideal place for the individuals who wants to enjoy music or looking for a break in a busy lifestyle. Getting more

Starbucks was founded nearly forty-five years ago as an organization that holds the belief that it was possible to balance good business with uncompromising values. (CITE 1) Starbucks is a global business that operates in over seventy countries and has more than twenty-four thousand stores. Starbucks locations serve hot and cold drinks, whole-bean coffee, espresso, tea, and pastries. Few offerings are limited to seasonal times throughout the year or are specific to the locality of the store. Starbucks brand coffee, ice-cream, and cold drinks are available for purchase at local and nationwide grocery stores. As a business, Starbucks endures to employee business standards and practices that produce social, environmental, and economic benefits for the hundreds of communities throughout national and international stores. Starbucks continues to demonstrate its commitment to the welfare, economic improvement and sustainability of the people and places their products and services are sold.

It is essential to note that Starbucks endeavors to meet regulations regarding environmental farming and goes to an extra mile to ensure that its farmers, as well as their farms, adhere to these practices. The company is innovative and works to maintain this innovativeness in serving its customers. In this regard, it has created a brand with the various drinks and flavors that it deals in. regarding its communication levels, Starbucks is ahead of the game both on its customers and staff fronts. In building their teams, the company does not just communicate but informs them as well as their customers. In addition to these evaluations, Starbucks uses as a business scorecard in measurement,

Starbucks is the world’s largest coffee roaster and retailer of specialty coffee in the world. We have enjoyed great dividend returns over the past 5 years, and our growth has been on the rise. We are currently saturating the US market, while the emerging markets of developing countries offer many possibilities for growth and increased revenues. In our US market we should look at offering more items on the menu that complement our long-standing tradition of pleasing our customers. Exotic Juices, and snacks served with the same service could add a nice margin to the bottom line. In addition, the ability to offer a drive through service for the consumer that loves fine coffee but does not have the time to stop

Starbucks first opened its doors in Seattle’s Pike Place Market with the name being coined from that of Moby Dick’s first mate (Schultz & Yang 1999). It has spread its shops across North America, all over Europe, the Middle East, Latin America as well as the Pacific Rim with an estimated 35 million customer weekly (Michelli, 2008). With tremendous growth from a small time coffee shop, the company has matured to an international icon that today it is one of the world’s leading retailer, roaster and brand specialty coffee (Story, 1971). The company offers whole bean coffees, espresso beverages, and confectionery and bakery items.

Starbucks is one of the most successful coffee chain which was founded in the year 1971 in the Seattle’s Pike Place market. This small stores tend to offer the best bean coffees in the city and draws the customers. In the year 1981, Howard Shultz became a part of the franchise. Since the early years, Starbucks garnered the attention which many companies desired. Further, numerous start-up companies aimed to emulate the success of Starbucks, but failed to reach even closer to that kind of success. There existed numerous factors and important decisions which made Starbucks a success in the past. This paper will be focusing on the key elements of the organizational culture at Starbucks along with the effective decision making process. The

This case assignment discusses the history of Starbuck’s accomplishments as they entered the American coffee culture heritage. In 1983, The chairman and CEO Howard Schultz traveled to Italy and had a dream to carry the Italy coffeehouse ritual back to the United States. Schultz was focused on creating an environment meeting company that makes good coffee but also be a social experiment. Starbucks today opened more than 19,000 stores functioning in 62 countries. Starbucks has numerous rewards that globalization has offered and they have significantly benefited from it, while in the coffee industry. Starbucks has a wide-range in marketing strategies to benefit the customers. During the different obstacles that Starbucks has encountered, they must stay reliable in quality and uphold to adjust to different customer values.