What Is Starbucks Strategy For Your Personal Life And Your Professional Career

795 Words Feb 24th, 2016 4 Pages
“Commit to the Lord whatever you do, and he will establish your plans” Proverbs 16:3 (Dake’s Annontated Reference Bible). As Christians, it is important to have a plan or strategy for your personal life and your professional career. God gives us the tools that we need to be successful but is up to us to use those tools to be successful. Companies must have a strategy that will help them succeed in the business world by creating happy customers and allow them to gain new customers. Businesses that include God in their business produce happier customers and larger clientele bases. This paper will discuss Starbucks strategy, how they have evolved their culture to make their business successful.
History
Starbucks was originally created to be a retail coffee store and roasting factory. Howard Schultz purchased Starbucks where he changed it into a coffee bar where people could purchase cups of espresso and lattes. He expanded the business into the Chicago area and soon began to open other locations. In 1991, Starbucks created its own in-house team to create and design store layouts and features (Gamble, Thompson, & Peteraf, 2013). He has continued to change the design to meet the needs of the communities he sells his product in. They have moved to a new green building code and structure. They have introduced Starbucks CDs, take away cards for music clientele can down load. They now have a Starbucks app where people can order their coffee and it will be ready at the…

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