What Is Tassal Is Applying 4p Marketing Mix

as colour. Both in production and sales, colour is the most important quality parameter for salmon.

III. Business Model and Strategic Plan Part II: SWOTT Analysis – Internal and External Environmental Analysis; Supply and Value Chain Analysis……………9

When we talk about the salmon in the Australia, we can associate with one brand of the salmon goods that is the Tassal. The Tassal Group Limited as a top three global fish farming company, each year they satisfied the demand of the salmon goods not only in the

The analysis will focus on some key aspects such as; the overall plan, products/services sustainability, human resource relations, customer’s relations, environmental concerns, and the company social responsibility to the company. Descriptive analysis will help appraise of the company’s sustainability strategy. The critical analysis of the company’s sustainability will help in coming up with conclusions about sustainability of the strategy, and give insights on how the company can improve its sustainability strategy. There are also various recommendations based on these conclusions (Heslin and Ochoa 2008).

Flight Centre is Found by Graham Turner in 1981, its first store open in Sydney, increases day by day, Now they 2500 worldwide stores which operate Australia, USA, India, China, New Zealand, Hong Kong, South Africa etc. They are first ever decline in the profit year 2005. More where stores available in all prime location near to all amenities and public can reach their easily.

Bertrand Piccard quotes, “In the 21st century, the heroes will be the people who will improve the quality of life, fight poverty and introduce more sustainability. This is a powerful message, it sums up the concepts discussed throughout the course. Additionally, the case studies such as the New Belgium Brewery, SC Johnson and The Kimberly Clarke organization have been proven to practice this philosophy. As society progresses in its efforts to provide a more sustainable future, there is a fundamental foundation of principles that must be followed to ensure success. Sustainable business development takes into account the application of business operations as it relates to the three pillars of sustainability, which is a dynamic yet integrative place to begin this journey. DesJardins, (2006) calls for a re-imagination of the future to create a vibrant sustainable model; which forms similar beliefs to Piccard. In addition, organizations are more inclined to create sustainable practices based on consumer demand and the willingness of leadership to participate in sustainability programs.

The Marketing process is made up of simple concepts that involve lots of research on the part of the marketer. The process begins with understanding the consumer, without knowing what consumers need or want, it would be extremely hard for firms to both develop and sell a product. Knowing that consumers want more green products due to growing environmental concerns is a very important detail. Needs and wants are what fuel consumer purchases and marketers must perform research in order to best serve their customers. Through this research, marketers are led to the next step of the process and can now develop a customer driven marketing strategy. Here, the firm must decide how it will differentiate its product from others on the market.

The campaign includes advertising through TV, print media and online, with support through PR and social media.

Management is faced with many decisions when considering the environmental factors that affect marketing. This includes global economic interdependence, demographics, cultural differences, social responsibility, ethics, and technology. It is imperative for a company to understand how these factors can greatly affect the outcome of a company’s marketing plan.

Since Planet Shrimp is particularly passionate about its vision, alignment with strategic vision is the rated the highest out of all the decision-making criteria. It is the most feasible option because it requires working with only a select number of locations, which is most cost-effective. Moreover, Planet Shrimp will be able to sustain demand; since they are only producing a limited amount of shrimp right now, they should focus on ensuring that they can maintain a steady supply to build a strong foundation on which to further expand their network. Working with stores who are already known for their sustainable values ensures that the Planet Shrimp brand reputation is maintained. Those who understand the importance of Planet Shrimp’s values will likely be the “early adopters” and champions of their product, marketing their shrimp through word-of-mouth and organic marketing. Although there is a market within large chain grocery stores for sustainably sourced seafood (such as Loblaws), these grocery stores do not have as much of a focused message of sustainability as smaller, independent stores. Thus, Planet Shrimp’s brand identity has the potential to be diluted amongst the greater offerings of large chain stores.

The Glo Minerals Pressed Base Sample Set provides you with an ideal way to find the right base color for your skin. You can choose three of eight beautiful shades, and see for yourself which ones are suited to your skin tone. This is a superior base powder that provides the perfect amount of coverage. It contains natural vitamins and other natural ingredients that will nourish your skin every time you wear it. The pressed powder is completely hypoallergenic, so it may be used on virtually any skin type. It also offers an SPF of 18, with broad spectrum protection to prevent skin damage and premature aging due to exposure to sunlight. This powder is a fabulous, multi-functional product for your skin – and now, you may sample

A sustainable competitive advantage (SCA) is a single element or multiple elements of a business’s strategy that provide a sustainable advantage over both existing and future competition. According to David Aaker, during a recent study, the average number of SCAs per business was 4.58. This suggests that it is not sufficient to base a business strategy on a single SCA. With that in mind and after further research it is clear that Luxottica holds true to the average. The SCAs that were most identifiable are Market Share, Vertical Integration, Brand Name Recognition, Low-cost Production, Continuing Customer innovation, Product-Line Breadth, and Good Distributor Relations.

The key to sustainable business is ensuring that the company’s strategy proportions are aligned (Kim, W.C & Mauborgne, R, 2009). Caterpillar Inc. has been in existence since 1925 and the company has faced its fair share of turmoil. The current global challenges coupled with a stronger dollar make it difficult for any organisation to operate but Caterpillar continues to outperform the competition. The key to the company’s success is its strategy execution supported by an unmatched distribution network.

Marketing mix can be describes as "the use and specification of the 4 Ps describing the strategic position of a product in the marketplace… A prominent person to take centre stage was E. Jerome McCarthy in 1960; he proposed a four-P classification which was popularized. (wikipedia.com)" The marketing mix approach to marketing is a model of creating and implementing market strategies. The marketing mix stresses the mixing of different factors in a way that both organizational and consumer or target markets objectives are attained. The 4 Ps of marketing are Product, Place, Promotion and Price. Each plays a key factor in the overall successful marketing of a product or service.

This statement will as well include personal application of models, theory, and analysis of the business- how it is impacted by environment influences in addition to how the current business performance and marketing policies will best go well with the introduction of latest Products, whilst still sustaining the existing produce range (Owen, 2011).