What Is The 2001 Chipotle's Argument Of Food With Integrity

Chipotle makes sure that the plants animals are being treated right and are not fed GMOs. Years ago, the carnitas (pork) was removed from restaurants because the animals were not treated right. Our fruits and vegetables are washed and blanched, to remove germs and other harmful bacteria. Our foods and vegetables are hand cut to a certain style. We focus more over quality than with quantity but quantity is still our main concern. We did have a summer rewards program (it was just a test drive. It will be back soon) and we have a few coupons such as the Buy One, Get One Free coupon and the One Free Chorizo coupon. At Chipotle, were always thinking of the customer’s health? From our utensils to our foods, everything has a certain temperature. To make sure that everything is to temperature, we fill out “the Black Book” which is a book that records the temperatures of the foods on the front line, the grill, and the walk-in fridge. These get done periodically throughout the day. Other than temperatures, we have portion sizes to help with your health. Some people may not agree with the portion sizes but portion sizes are here for two reasons; to save food and to not fill you up on so much

Chipotle's had responded by first closing dozens of restaurants around the country. Chipotle had worked decided to clean and sanitize its operations and also hired food safety consultants. They helped to improve its standards and made its customers feel that it is doing everything it possibly can to stop and prevent any future outbreaks from occurring. Not long ago Chipotle had announced that it has changed its food safety procedures. A majority of the change was updating its supply chain and introducing DNA testing to its produce.

The first and most important challenge facing Chipotle is the sourcing of their food ingredients. When the company first came into existence, it sourced its ingredients from every and all available sources just like all other fast food companies. This changed in 1999 after Founder Steve Ells visited a Concentrated Animal Feeding Operation (CAFOs). He was not too impressed and changed his company’s food sources to organic. All of Chipotle’s pork is 100% organic as well as 80% of its chicken and 85% of its beef. The company served 100% of all meat sources but had to make adjustments as demand exceeded supply. The company served over 60 million pounds of meat in 2009 and over 75 million pounds in 2010. Maintaining such high numbers in the use of organic meat and produce is next to impossible and as witnessed, the company is already incorporating non-organic sources. A solution to this debacle would be to “outsource” organic produce from neighboring countries such as Mexico and Canada. The only foreseeable obstacle to this approach would be cost of transportation of the livestock (either alive or in a “finished package”). This would go a long way in ensuring that the company remains true to its mission statement and actually serve to customers what they are

The article from the New York Times blog states that the Chipotle begun the food delivery service in April 2015. Postmates, Chipotle’s first official delivery partner, provides the service. This service covers over 67 cities in the United States. Customers only need to pay the delivery fee that starts from $4.99 to $7.99 according to the distance. Chipotle's chief marketing and development officer Mark Crumpacker indicated that there was a 30% month-over-month growth in Chipotle, since the start of Postmates’ delivery service provided.

Last week, Stanford University announced a plan to cover tuition costs for more accepted students. Tuition typically runs around $46,000 per year. The school said that 77% of its undergraduate students currently graduate with no student debt. However, the goal is to create a more accessible education.

According to Bloomberg Businessweek’s article “Inside Chipotle’s Contamination Crisis: Smugness and Happy Talk about Sustainability Aren’t Working Anymore,” the owner of the food chain Ellis is very smug towards the crisis. (Berfield, 2015) I do not understand personally how any business owner and sit there and tell the interviewer that the company has difficulty knowing when, where, and which ingredients are being delivered and to what restaurants. How does a business even open their doors morally with this procedure? Also blaming the contamination on forces the company to change their ways, sorry but this is unacceptable, if your ways were safe in the first place you wouldn’t be forced to do anything this would have never happened

In health crisis matters, it is imperative that organizations who are at fault communicate with compassion when addressing the public and the media. Companies who apply this practice successfully are able to improve their credibility, provided their chosen spokesperson presents themselves as compassionate and empathetic when addressing the issue. By appearing genuine concern for the wellbeing of their consumers, and outlining necessary steps being enacted, a company can rebuild its public perception as consumers see their concerns being taken seriously and are thus are more likely to respond positively. Communicating with compassion and empathy is a tactic that Chipotle employed quite successful during the backlash of their second E. coli outbreak. Chipotle’s co-CEO and founder Steve Ells applied this practice during his appearance on NBC’s the Today Show on December 10, 2015 where he addressed the food poisoning allegations plaguing the business. When

Chipotle Mexican Grill, Inc. has pride itself on its Code of Conduct that each and every employee, including myself as Chief Executive Officer must adhere to. It is my duty to incorporate these Code of Conducts while maintaining a high level of integrity and contributing to a positive outlook for every employee, the community and the future of Chipotle. Key Areas of the Code of Conduct As CEO, the key areas of Code of Conduct that Chipotle focuses on are Integrity, Anti-Discrimination & Harassment and something that Chipotle calls Its the Law. Integrity Chipotle is a company based on integrity.

Chipotle is classified as a fast-casual food restaurant. Chipotle is one of the most popular fast-casual food restaurants and is growing in popularity more and more daily. Chipotle has achieved popularity by; having a small menu, requiring quality staff, using fresh produce, using non-GMO meats, and not allowing franchises. “One of the keys to Chipotle’s success is its small menu. A smaller menu has three benefits. First, since Chipotle only stock fresh ingredients, there is always a chance of food spoilage. The small menu reduces the number of ingredients needed on-hand, thus reducing the likelihood of waste. Second, small menus mean quick service. At other fast food restaurants, the kitchen can get overwhelmed by the orders and can make mistakes. At Chipotle, mistakes are

Business Law helps to give a basis for right and wrong, beyond morality; therefore, it is an important consideration when deciding whether a business practice or decision is ethical. A company who is cutting corners to skirt regulations would be unethical. The discussion case on Chipotle using illegal immigrant workers for cheap labor would be an example of this. The company verified employees by obtaining documentation which met the minimum requirements of the law, but they did not have systems in place to verify that the documentation was valid, and they turned a blind eye to cases where false documentation had been presented. This made the company’s decision to not implement verification systems unethical. Knowing the laws and regulations

Food quality has emerged over the past decade as a top concern for consumers leaving many large food brands struggling to adapt. Growing concern over the rate of obesity, genetically modified organisms (GMO), and overuse of antibiotic are the most significant drivers leading consumers to purchase healthier food. New companies are successfully targeting this demographic using terms such as “Non GMO”, “Gluten – Free”, and “Organic.” Meanwhile revenue continues to decline for legacy food companies including, General Mills, Kellogg Co, and Kraft Foods Inc. struggle to adapt to changing consumer preferences. Large traditional food companies are seeking to counter these trends by acquiring existing health food companies, developing new products,

An alternative that the company could’ve chosen, was a reactive strategy, which is virtually doing nothing. The company could’ve just continued to serve food in hopes no one else would get sick. Chipotle also could’ve used the defensive strategy, which would’ve been apologizing for the inconvenience and doing the least possible to satisfy their customers. Having a food safety meeting and revamping their food, ensures customers they can return to Chipotle knowing the food they’re eating is safe. Chipotle used an accommodative strategy, which is the best strategy, because it’s doing all possible to please customers.

This shows the customers that chipotle really does care that they are putting a ton of effort into having the best ingredients. They call this idea “Food with Integrity”. Chipotles founder, Steve Ells, has been fully committed to this mission since the beginning and this really resonates with the customers, which has continuously brought them back. They have used phrases like “no microwaves here”, to drive the concept home and show that they are sticking to the fresh quality of their ingredients.

There is a big difference between rumors and actual facts. Rumors are usually negative publicity with false statements. And facts are something that actual happened and there are reliable sources that can prove it. Businesses usually don’t get hurt by rumors/negative publicity, because we all know that it might not be true. However, when we hear negative facts about business, it is when business lose customers and profit.

Chipotle’s “Back to the Start” advertisement captures the sentiments of the audience by depicting Chipotle’s competitors’ practices as unethical. In both “Back to the Start” and the “Scarecrow” advertisements, Chipotle attempts to align itself with society’s growing belief that humane agriculture is better. Chipotle’s advertisements present their practices to be ethical, which sets its products apart from its competition. However, Chipotle’s message employs the same sentimental appeals and logical fallacies that are effective in their competitors’ advertisements.