The show I watched was “The Kitchen.” I fell this show hit quite a few market segments. The three market segments I noticed were from the Demographic Segmentation. The show focused on the following: Age Segmentation: The show had a special guest Haley Duff, sister to the Disney star Hillary Duff and actress on the popular movie Napoleon Dynamite. By bringing on Haley Duff, the show was targeting the Millennial’s, because the Duff sisters at their peak when the Millennials were young tweens. Gender Segmentation: The show brought in Haley Duff who was popular back in the 2000’s and well known to the young females. I know about her because of my daughters grew up watching her in movies. They also had a segment on the show about making the
The potential consumer target markets fall into two categories; the segments will be referred to as “Suburban Select” and “Young & Active”.
There is no divide in the consumption of this popular culture’s associated products in relation to gender, although the group previously consisted of four males, as well as many of the associated characters being male. This recently changed in 2012 when a female Wiggle was introduced, creating a more female-friendly show, which may appeal to young girls more so than before, therefore giving The Wiggles the opportunity to expand their market
From emancipation, leading all the way to the 20th century, African American women struggled to find better opportunities outside of their agricultural laborer and domestic servant roles. In Cooking in Other Women’s Kitchens: Domestic Workers in the South, 1865-1960, author Rebecca Sharpless illustrates how African American women in the American South used domestic work, such as cooking, as a stepping stone from their old lives to the start of their new ones. Throughout the text, Sharpless is set out to focus on the way African American women used cooking to bridge slavery and them finding their own employment, explore how these women could function in a world of low wages, demanding work, and omnipresent racial strife, and refute stereotypes about these cooks. With the use of cookbooks, interviews, autobiographies, and letters from the women, Sharpless guides readers to examine the personal lives and cooking profession of these African American women and their ambition to support themselves and their families.
The customers represented in the spots are significantly older than those in most television advertisingthe 18-to-34 demographic this isn 't. Donovan-Cantrell says older actors were needed to convey memories of home-cooking. "It 's hard for a younger person to convey that kind of message about Mom 's and Grandma 's home-cooking. But we hope to create some of those memories for some of our younger target," she says.
As for our market segmentation the concentration will be on teens, young adults, and parents. Since teens don’t typically cook a lot we believe that there should be a chance for success in this area because we are offering quality products at a cheap price. The same could be said about the young adults as they could be new into the work force and looking to get the most food for the price and this is something that we will be able to provide for them. With all of this being said our main focus will still be with parents and families. This is because we want to gain customers at a young age and hope to maintain these customers for the period of their entire lives. If our business is able to obtain life-long customers it is sure to be a success and this is what we are looking for with our business.
on the sexual orientation of the guests, which provided a lot of much needed media
Millions of immigrants arrive in the land of the free and the home of the brave each year, but many are shocked when they witness the extreme culture differentiation and fallacies regarding our country. The shock that is forced upon arriving immigrants can range from the weather outside to the clothes on our bodies. These immigrants are not familiar with our language or ways of life. They arrive in the United States unaware of the changes that they must adapt to in order to fit in among our society. However, many immigrants don’t know where to turn for recourse. New immigrants can become familiar with American media, make a friend that can guide them, and/or attend a support group in order to adapt to the community and society of the United States of America.
It proves “Men on television are…powerful” when Hank commands his family (Witt). In addition, “Women are portrayed as spending much of their time…talking” and “The women in these media are also more likely to be seen doing activities best described as stereo-typically female” (Signorelli). Most of the episode consisted of the women talking. While it conforms a lot, it also defies stenotypes. The Women on the show are average size, not “thin” (Signorelli). When talking, Frankie and hank don’t dominate each going against the stereotype of “…men are usually more dominant.” (Witt). Most of the female characters also wear little to no makeup defying women’s emphasis being “…on attractiveness and desirability”
From emancipation leading all the way to the 20th century, African American women struggled to find better opportunities outside of their agricultural laborer and domestic servant roles. In Cooking in Other Women’s Kitchens: Domestic Workers in the South, 1865-1960, author Rebecca Sharpless illustrates how African American women in the American South used domestic work, such as cooking, as a stepping stone from their old lives to the start of their new ones. Throughout the text, Sharpless is set out to focus on the way African American women used cooking to bridge slavery and them finding their own employment, explore how these women could function in a world of low wages, demanding work, and omnipresent racial strife, and refute stereotypes about these cooks. With the use of cookbooks, interviews, autobiographies, and letters from the women, Sharpless guides readers to examine the personal lives and cooking profession of these African American women and their ambition to support themselves and their families.
The show relates to every member of the audience in some way or another. The issues and themes that Duncan Sheik and Steven Sater present are timeless and occur every day, around the world. They are not exclusive to any one gender, race, or sexuality.
This demonstration of different cultures, ethnicities, and powerful women is a great education for young children who have not yet been introduced to sexism or racism. The equality in the show, as it always maintains an equal blend of genders, is a great model for children in school who are just learning how to interact with one another.
The show reinforces the classical gender roles that female stereotypes continue to thrive in the media we consume every day. Women in this show is objectified and mostly portrayed as just beautiful with little education. (Gender Stereotypes in Mass media, 2014).
The second pattern that the show demonstrates is the dominance of heterosexuality and heterosextual privilege. All the character in the show are in a heterosexual relationship which are reflected in the nature of the space that they occupy. In the workplace and within the household the representation of heteronormative culture dominates. There is no representation of homonormative spaces or other sexual minorities in the show. The third pattern that the show demonstrates is gender performance. West and Zimmerman refer to gender performance as “doing gender” which will be later discussed in the next section. Due to the strong heteronormative nature of the show, the pattern of explicit gender performances are portrayed through clothing, behaviors, and interactions.These patterns are all related to specific locations in which each of the genders occupies. It is through this segregation of genders that the show perpetuates societal norms that support heteronormative culture and result in gender inequalities.
I chose the first episode of the very popular television program The Event. I viewed the first episode on Netflix, October 20, 2011. This program originally aired on NBC, September 10, 2010, and is titled “I Haven’t Told You Everything”. This program has a total of twenty two series to date and is classified as an action-adventure drama. After viewing a picture of the main characters with the synopsis of this program, I noticed immediately that this was a male dominated show. The picture shows seven people standing together and merely two of the seven are female. The premise of the story is about a man searching for his missing fiancé. The story line was a prime example of the gender male
In order to market the product into the market successfully, marketers need to have some marketing strategy to enter the desired market and make profit. Market segmentation is the process of dividing a market into subsets of consumers with common needs or characteristics (Schiffman et al., 2011). Understanding the market size and segmentation is valuable, but the keys to effective targeting is to know just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends ( Berry, 1999).