What Is The Difference Between Black And White Menthol

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In 1953, Philip Morris had a survey conducted on American’s smoking habits. The only menthol cigarette on the survey and the only one of any importance in the early 1950s was Kool. The survey showed that only 2% of White Americans preferred the Kool brand. By contrast, the survey reported that 5% of African Americans preferred Kools. This small difference in preference was successfully parlayed by Brown & Williamson executives, and later by the tobacco industry as a whole, into the 70% vs. 30% difference that we see today between Black and White menthol smokers,
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