What Is The Effectiveness Of Fear-Based Anti-Drunk Driving Campaigns

Drinking and driving is said to be the primary contributor to automotive related deaths. “By law, a driver is considered to be impaired by alcohol if his or her blood alcohol content is 0.08 percent or higher” (Holzmueller). As a matter of fact, “in 2010, about 86 percent of all fatalities alcohol-involved crashes were in cases where a driver or pedestrian had a BAC of .08 or higher” (“The Economic and Societal Impact of Motor Vehicle Crashes, 2010” 147). Laws and penalties have been created and applied in recent years that make it more difficult to get away with drinking and driving. If drivers are charged with alcohol-impaired driving, “they face suspension or revocation of their license” (Holzmueller).

Advertisements posted on the website facesofdrunkdriving.com share multiple stories of people who were unexpectedly struck by drunk drivers. There was one story in particular that stood out to me more than the others and that was Jacqueline Saburido’s. This advertisement makes a powerful statement about how drunk driving can not only kill someone, but can also scar someone for life. The goal of the organization that posted this advertisement is to never drink and drive. It is not worth risking your life, someone else’s life, or putting anyone at risk of lifelong hardships and injuries. They present

How much longer will we be forced to endure the pain and atrocities due to the carelessness of drunk driving? Drunk driving has been a problem in the United States since the introduction of automobiles; however, it did not become an important social issue until the 1980’s. At that time the political atmosphere defined crime in terms of personal choice and individual responsibility. Drunk driving was defined as a problem located within individuals. Drunk driving is illegal in every state. It is not only illegal, but unsafe to operate an automobile if you are under the influence of alcohol.

Driving under the influence has affected many people's lives and families. Today I would like to talk to you about the problems of drinking and driving, and why it is a concern for all of us. Driving under the influence is one of the most common and dangerous situations you can put yourself or someone else in. The fact is that drinking and driving is a huge deal and can leave a long trail of broken dreams and hearts. If you drink and drive, not only are you putting yourself at risk, but your passengers and the pedestrians outside of your vehicle. According to the most recent statistics by the National Commission Against Drunk Driving states that 17,000 Americans die each year in alcohol- related traffic crashes and 600,000 Americans

Alcohol-impaired driving fatalities were 1,028 in 2008 for the state of California (Century Council). Of those deaths, 68% of the drivers were considered “Hardcore Drunk Drivers”; drivers who had a BAC level of 0.15+ (Century Council). Unfortunately, the drivers who got behind the wheel of those vehicles now have to deal with the fact that they slaughtered a person(s), because they made the choice to drive their car when they knew they had consumed alcohol.

The facts are plain and simple, that alcohol and driving do not mix. About three in every ten Americans will be involved in an alcohol related crash at some time in their lives. Every single injury and death caused by drunk driving is totally preventable. To curb this national travesty, concerned Americans need to examine the problems, the effects, and the solutions to drunk driving. First of all, America has had a problem with drunk driving since Ford perfected the assembly line. Alcoholism is a problem in and of itself, but combined with driving can have a wide range of effects. The consequences of this reckless behavior can include a first time DUI or licenses suspension; a small fender bender, or worst of all a deadly crash. Most

Each year numerous lives are lost due to careless and irrational driving. The disregard for safe driving has been a predicament to the United States of America for years. Many years Police have relied heavily on speed cameras, breathalyzer tests and heavy fines as a deterrent against unlawful drivers. Over the years fatality rates have increased, so the Department of Transportation and Highway Safety has composed a series of safe driving campaigns. On many occasions the Transportation Department informs and advises the public about the importance of responsible driving. They propagate safe driving through the various channels of the media and

According to the Centers For Disease Control And Prevention, someone dies every 53 minutes due to an alcohol-impaired driver.

I remember being eight years old and looking out the window; my heart was heavy as I examined the giant crushed piece of metal sitting in my driveway. It looked as if a herd of thousand horses trampled viciously on top of my mom’s maroon colored Jeep Cherokee. It was clear to see my dad was drinking and driving again. All too often drivers decide to put their keys in the ignition, start the car, and head off onto public roads, despite the fact that their motor abilities and mental judgement has been impaired from drinking alcohol. Drinking and driving is a devastating crime that affects the lives of many. When people decide to drink and drive, they are at risk of getting their license suspended, getting

In 2013, 10,076 people were killed in drunk driving incidents. Out of those people, 65% (6,515) were drivers, 27% (2,724) were passengers, and 8% (837) were non-passengers (“Drunk Driving Statistics”). Over half of those fatalities (67.1%) involved blood alcohol levels over .15% (“Drunk Driving Statistics”). The legal blood-alcohol content is .08%. Drunk driving caused 31% of deaths in car crashes in 2013 (“Drunk Driving Statistics”). In 2012, 402 people were killed by alcohol impairment in North Carolina (“Drunk Driving Statistics”). These numbers, though they seem astonishing, have been cut in half since 1991 (“Drunk Driving Statistics”). Even though the number of fatalities has been lowered, that number is not low enough. Most drunk drivers are repeat offenders. Lives are being taken because of the careless attitude of the drunk drivers. Drunk driving is selfish; those who commit this crime do not think about the extreme consequences of their actions. In North America it is estimated that 1-5 drivers has been drinking and 1 in 10 is legally impaired on any Friday or Saturday night (Root). Many groups, including MADD (Mothers Against Drunk Driving), are fighting to stop drunk driving. Unfortunately, drunk driving cannot be stopped. People will always commit this heinous crime. The numbers may go down, but unfortunately there will always be a number. The only way to continually decrease the amount of lives lost is to increase punishments for drunk driving.

1. Every 52 minutes on average, someone is killed in a drunk driving crash (10,288 people in total in 2012).

The creators of this commercial grasp the hearts and minds of their audience by first bringing out a situation and people who can relate to the common driver, then second exposing them to the extreme consequences of texting and driving, while also setting the mood with appropriate music. By appealing to the emotions of the audience so strategically, the producers carry out an attempt to impact the actions of any drivers who may view their video and change how they view distracted driving in their personal

Drunk driving is a serious problem, and much has been done in recent years to stop it. Every day drunk drivers are arrested,

Driving under the influence of alcohol has affected and devastated countless people’s lives. Driving under the influence is one of the most dangerous situations you can put yourself or someone else into. The evidence against driving while intoxicated is massive and it has left a long trail of broken dreams and lives. If you drink and drive, not only do you possibly put yourself at risk, but your passengers and pedestrians, and other people on the roads. According to the most recent statistics by the National Commission Against Drunk Driving is that 17, 000 Americans die each year in alcohol-related traffic crashes and 600,000 Americans are injured. (National Commission Against Drunk Driving, 2003). That’s an average of one fatality every

Every 53 minutes in America, someone is killed in a drunk driving crash. That equates to 27 people every day. Someone is injured in a drunk driving incident every 120 seconds. On average many will drive 80 times under influence before anyone will get caught and arrested. Some may think drunk