What Is The Harry Potter Series Essay

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It is clear that the Harry Potter series has taken a journey on the Hogwarts Express to the road of international success. The “Harry Potter” series is the story of the eponymous boy, orphaned at birth and left in the care of the aunt and uncle along with the ill mannered son who make up the Dursley family who are known as “Muggles” (non-magical people). On Harry's eleventh birthday, Harry receives a letter from Hogwarts, a school that grooms young wizards and witches, and promptly enters a world of wonder and mystery. At Hogwarts, he meets his two closest friends, Ron Weasley and Hermione Granger who begin there adventure together through love, friendship and learning about magic. Harry learns very soon that the death of his parents was no…show more content…
Stage one took place from 1997-2000 when J. K Rowling released the first 3 novels of the Harry Potter series:Harry Potter and the Philosopher's Stone in 1997,Harry Potter and the Chamber of Secrets in 1998 and followed by Harry Potter and the Prisoner of Azkaban in 1999. The books displayed all the elements needed for a “tip” to occur through the use of word of mouth and buzz marketing tactics. Once J.K. Rowling’s creation tipped in 2000 with her 4th book published Harry Potter and the Goblet of Fire along with the first movie from her first book were perceived to be the anchor of mass marketing and global sensation through novels, films and merchandise. It is this second, consumer oriented stage that has enabled the phenomenon to sustain itself for ten years.
Tipping Point Defined:
Before we can observe how the Harry Potter phenomenon correlates to the Gladwell’s notion of the tipping point, we must first define what the tipping point is. The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell examines how something unique becomes common. He asserts that there are three rules that must be followed for a tipping point to occur.
1. Law of the Few 2. Stickiness Factor 3. Power of
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