What Is The Internal Environmental Factors That Have Strategic Implications For Coca Cola And Pepsi

As for external factors one of the external factors would be perhaps a new law that is given and affects directly or indirectly the business and that business needs to make some changes.

Businesses are affected by the economy and sometimes the economy can have a dramatic drop in countries causing issues for some business mainly due to 4 factors. These factors are inflation, Economic growth, Exchange rates and unemployment.

External environmental factors are the macro environment affecting a business; they are factors outside the company and which they have no control over (Kotler & Armstrong, n.d.) these external factors bring about impacts to the company thus a company should always be prepared to react.

The CEO of this company began to take steps into making the company better. Both external and internal driving forces drove this change. The definition of these two terms needs to be looked at in order to understand what they were. External factors are the factors that occur outside the scope of the company or organization, for example, the economy. These factors are outside the influence of the company (Lindbald, 2014). On the other hand, internal factors are factors that occur within the scope of the organization and are within the control of the company.

Does Coca-Cola allow various factors to influence the decision-making process? There are different strategy levels striving to meet or exceed overall corporate strategies within Coca-Cola. This essay will discuss functional, stability, competitive versus cooperative, trade offs, and retrenchment strategies. It will also provide examples or advantages and disadvantages the company utilizes at a corporate strategic management for tailor logical portfolio decision changes when warranted. Leading off with the first topic of this discussion, what is a functional strategy and can it affect decision-making?

Coca Cola and Pepsi are the brands with the highest brand equities. Both, Coca Cola and Pepsi have gone through the highs and lows of their business to reach that position. Coca Cola’s marketing has been changing over time with more and more products being added every day, while Pepsi has implemented several smart marketing strategies to improve its turnover and profits. So, let’s see what were the marketing strategies implemented by Coca Cola and Pepsi.

External influences cover a wide variety of factors, and their influence can differ between business types. These include the following:

External factors are those that affect business from outside the organization. There are several external factors that affect the outcome of day to day business, even for a huge corporation like Disney. Walt Disney has been known for its family entertainment for more than eight decades. It started small in the 1920s and has grown phenomenally today to a global corporation. Even a business this powerful and profitable is affected by external factors.

The objective of this report is to evaluate the Organizational Resources and Competitive Strategies of The Coca Cola Company in the USA. This study is conducted in order to carry out the company’s overall strategic Marketing reasoning. The report will highlight the Marketing capabilities, Competitive strategies adopted and the competitive Advantage Coca Cola USA has over its competitors in the country.

This paper focuses on global business strategy of The Coca-Cola Company, who is the leader in the beverage industry as well as, the world?s leading soft drink maker that operates in more than 200 countries and owns or licenses 400 brands of nonalcoholic beverages. The paper will concentrate on the PESTEL analysis of the organization focusing on the external factors of the business and the environment where it operates. All of the following environments will be discusses in the research; Political, Economic, Sociological, Technological, Legal, and Environmental as they the changes in the market segment. Within this paper it will discuss some of thr

For over 126 years, Coca Cola has been operated as world’s largest beverage company together with its subsidiary brands. The United States, as Coca Cola’s international headquarters, has one of the largest populations where Coke is the main beverage for most of the consumers. The purpose of this essay is to determine whether the environmental changes in the United States are beneficial for Coca Cola Company to operate more markets in the future. This essay will explore both the Coca Cola Company as well as the market in the United States. The tools used for this examination include a SWOT analysis of Coca Cola Company and PEST analysis of United States. In addition, we will examine Porter’s 5 forces of the beverage

Political condition involve the laws made, government agency and also unions. Since Coca Cola is a multinational company, it run its operation all around the globe. To do this they have to comply with many rules and regulation in many different country. This make it harder for them to do any promotional activity as some country prohibits some product to be advertise. Coca Cola must then study the rules and regulation, terms and condition of a country before engaging it. And also because a Coca Cola manufacturing plan offers jobs to many worker, unions are definitely an important factor that will affect the way they manufacture their product. Pressure form consumer will also affect the marketing strategy as practices that are deem unethical will be

Last year, Coca-cola saw its sales decreased in the European market. In order to increase the sales, Coca-Cola needs to define a new strategic communications plan. As mentioned above the image of Coca-Cola has been damaged quite a lot for the past 2 years by different factors. A hard work needed to deal with consequences of this damage in the image of the company.

Factors that happen in the external environment are known as external factors or influences. These will affect the main internal functions of the business and possibly the objectives of the business and its strategies. The main factor that affects most business is the degree of competition - how fiercely other businesses compete with the products that another business makes. The other factors that can affect the business are:

In order to better analyze the industry and to understand the macro-environment in which Coca Cola is evolving, we have used