What Is The Mission Statement Of Southwest Airlines

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Introduction and Company Background Since being founded 43 years ago Southwest Airlines has prided itself on being different from other airlines and providing the best possible customer service. Southwest airlines employees 46,000 people and serves more than 100 million customers each year. Southwest is also the largest domestic carrier serving 93 destinations in 40 states as well as five international destinations. The company could not have become as big as it has without differentiating themselves from their competitors. Southwest uses a triple bottom line approach that takes into account “carrier's performance and productivity, the importance of its people and the communities it serves, and its commitment to efficiency and the planet”…show more content…
Beginning in 1971 with its first flights Southwest started a new period of affordability in air travel that has even been described by the U.S. Department of Transportation as “The Southwest Effect” (Southwest 2014). Southwest makes the lowering of fares and passenger fees a very high importance. They allow passengers to check their bags for free and even change flights without a fee, a small difference in might apply. They also offer clean and comfortable airplanes with soft drinks and snacks, as well as video on demand TV. It takes more than just a good product for a company to remain profitable and continue to grow. Southwest puts their employees first and this is what sets them apart from their competition. The company even has a specific mission statement to their employees : “We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth…Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer” (Southwest 2014). This employee mission statement represents what exactly makes them different from other companies and makes so many individuals…show more content…
These needs such as food, water, and shelter are classified as physiological needs. Fulfilling these needs takes place both at home and on the job. Southwest does an excellent job of satisfying physiological needs for employees at home by giving them very competitive wages and financial securities (Southwest 2014). Competitive wages allow employees to provide essentials such as food and shelter to themselves and their families. They also do a great job of providing these basic needs on the job whether it be through a clean work environment on board planes for flight crews or even simpler things such as an adequate lunch break for employees to fulfill their need to eat takes care of physiological needs. Once the physiological needs of an employee are accounted for then they progress to the next level of Maslow’s
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