Atomica, COMM 231-631
Yanqing Wang
Queen’s University
Executive Summary
Atomica needs to be unique and different in order to make it stand out and success among strong competitors in downtown Kingston. This study provides suggestions to the owner Tim Pater on differentiating and increasing revenue of the restaurant.
Problem Statement
Tim Pater is faced with the dual challenge of differentiating Atomica Pizza and Wine Bar from all of the other downtown restaurants and increasing revenue. Food is an elastic good that demand for it could fluctuate wildly depending on the price. Rising prices made it difficult to survive among competitors, so Atomica needs to find out ways to increase sales without decreasing margins.
Situation Analysis
Strengths: Atomica offers well-prepared, fast and inexpensive authentic Italian food with locally sourced and premium ingredients to support local farms and microbreweries. It has developed stable relationships with local farmers and food producers to meet the chefs’ needs on fresh ingredients. Atomica has a wide variety of foods and drinks with vegetarian, vegan and gluten-free options include traditional thin crust, fresh Italian pasta, craft beer from the local brewery and contemporary cocktails. It has a complete dining experience that includes unique music and modern décor to its cuisine.
…show more content…
The increasing number of students from Queen’s University and Royal Military College and visitor provides a chance for Atomica to increase its revenue. Atomica builds and maintains local community relations to promote itself by partnering with many local festivals and events. It also participates in a customer loyalty program that allows customers exchange points for rewards, which help it compete against large national
Kudler is planning to have an annual revenue increase by 5% within 12 months breaking it down to four categories. A quarter percent gain is anticipated in the projects launch as well as the training of employees’. Profits will increase by a half of a percent during the assessment and alteration of the project with the promotion of the Frequent Shopper Program taking place at this time as well. In each phase of the development customer satisfaction will increase so will revenue, which will lead to an overall increase of 4.75% (Kudler Fine Foods. (2004). Apollo.).
The best option for Livoria at this time is to expand its menu into the vegetarian options. Not only is this the best way to prepare for the future but it will also meet all of the preferences of the stakeholders while aligning with the corporate objectives, mission and vision of the company. The $1.1 million goal will also be met by the end of 2013. No constraints will be broken.
Customers come to this restaurant because of the good Italian food at a low price – you can get a meal for $7, including drinks. Customers also eat at Papa Geo’s due to the cleanliness of the facility, the speed of getting their seat and food, and the vending machines which keep the children busy while adults enjoy their meal.
In this paper I will compare my favorite restaurant, Olive Garden, to its most direct competition which in this case is Milestones Bar and Grill. These two restaurants are in competition because they target the same market and are located within one block of each other. Each restaurant is owned by one of top restaurant companies in North America. Olive Garden is owned by Darden Restaurants which also owns Red Lobster, Smokey Bones, Bahama Breeze, Longhorn Steakhouse, and Seasons 52. Cara Operations Ltd. is the owner of the Milestones chain as well as Montana's, Swiss Chalet, Coza, Kelsey's, and several others. Although there are several other restaurants within the same area as the two I have chosen, I
In our analysis, we compared the profits earned by 60 Crusty Dough Pizza Company restaurants to factors associated to their menu, amenities, services, and statistics regarding the restaurant communities. The factors that we analyzed are listed in Table 1.
Nevertheless, the majority of customers are very satisfied with the amount of serving along with the quality of their meal as well as the price paid. The strategy of being a low priced high value added has seen problems due to lack of customers which is affecting the bottom line drastically. This inevitable circumstance has put a hold on operations and started an investigation upon various neighboring competitors and their own strategies.
“Hi, welcome to CiCi’s!” This is the warm greeting that every CiCi’s employee will welcome every customer with when they walk through the door. This warm welcome is just one of the many things that CiCi’s does to exceed the customer service expectations that come with a buffet style restaurant. With competition lurking, and the economy pinching, great customer service has become a premium. This is why CiCi’s focuses so much on the customer’s wants and needs. The mission statement
I give this restaurant extremely high marks for producing a quality product.” Another bonus is that the restaurant is very popular, meaning the food is in high demand. Therefore the food that is already out doesn’t have time to get old and stale. But consumers don’t just want great tasting food in any amount; they want enough to fill them up until the time comes for their next meal.
Livoria Sandwiches faces major changes within the food industry in Dawkins. The city is in continuing growth and expansion, being ranked as the fastest growing number of vegetarians in the country.
Senior Management of PepsiCo is evaluating the potential acquisition of two companies – Carts of Colorado and California Pizza Kitchen – in order to expand the company’s restaurant business. If indeed PepsiCo decides to pursue the acquisition of one or both, they must decide how to align each of these business units in its historically decentralized management approach and how to forge relationships between the acquired business units and existing business units. In their evaluation, Senior Management is faced with the question of whether the necessary capital investment in order to purchase one or both of the businesses can be profitable for each of the acquired business units, but must
Exhibits 6, 8, 9, and 10 provide a great deal of information to TruEarth Pizza, including several necessary areas of continuing product development. Creating more appealing varieties and finding a way to increase the convenience factor, for example, would be excellent ways to improve customer response to the product. There are other, more distressing problems that suggest the entire model might be flawed and ultimately unprofitable: two of the most substantial dislikes of the
The objective of this report is to analyze the business situation wherein Domino 's operates in the market and to obtain an understanding on the strategic analysis tools that can be used to acquire a new competitive advantage against their major rivals such as Pizza Hut, Eagle Boys, La Porchetta, etc. The intent of the assignment is to learn the factors that caused increase in profitability and sales and defining the actions necessary to further improve the QSR segment rank.
In order to achieve these strategies company undertakes a 5 P’s integrated approach to people, products, place, price and promotion. Company relies on its ability to continue to innovate and reinvesting in the restaurants to develop them according to system plans for world-wide growth, being consistent in providing excellent customer service and clean and friendly environment which enriches customers experience and create an overall difference that balances profitability with value.
The Papa John’s case provides a classic example of a company that entered a highly saturated and mature market and was able to enjoy immense growth and success due to its creative product differentiation strategy. The company’s motto has been consistent from the day the first restaurant was opened: Superior ingredients and a superior product from its competitors. John Schnatter took the basic concept of product differentiation and positioning to new heights as he created a strong global brand, which had an unprecedented track record of success and customer loyalty over its competitor’s pizza products.
Angela and Zooey desire to make a profitable French restaurant. “The Possibility” has endless of possibilities to prosper if it can resolve the problems which the decision makers are facing. Their first challenge was not knowing how the customer would take to French cuisine. This caused problems such as what to put on the menu since excessive waste was not an option. This problem had a quick alternative for the time being as to only offering a fish or beef dinner. Though they have narrowed down their menu to a fish dinner and a beef dinner it is necessary to factor in all the constraints on how many of each type of dinner to sell to reach a maximum profit.