What Is The Purpose Of Anti-Smoking Campaigns

Cigarettes are everywhere. These tiny objects that are held between the cusps of ones fingers hold unknown danger. They hold addictive substances and can lead to both immediate and long-term damage. Cigarettes used to be romanticized and glamourized by the media, but modern day campaigns have begun to reveal the truth about their dangerous effects. Through graphic imagery and audio choices, The Real Cost Campaign reaches out to young adults in order to demonstrate these consequences and render an emotional response of fear as well vanity by revealing an ugly side effect of smoking; distortion of skin.

According to “The Action of Smoking and Health,” every six seconds someone loses their life as a result of a tobacco related disease. It’s hard to realize how damaging cigarette smoking’s effect can be until you experience it first hand. It is almost certain that every one knows someone who is currently a smoker or was a smoker at some point in their life. For years smoking was the seen as the “cool” thing to do, it was how to “fit in.” There was no real emphasis placed on the dangers of this particular habit, and as a result, it became a world wide trend. In the past, technology and medicine were not nearly advanced enough to be able to determine just how harmful tobacco usage is. However, as we have made medical and

According to Action on Smoking and Health (ASH), 36.5 million Americans currently smoke, that is about fifteen percent of the population which is equal to the combined population of America’s twenty-five largest cities. Although anti-smoking advertisements are shown throughout the United States, people do not take them seriously half the time. The advertisement in this analysis showcases a grayish background, with the colors focusing mainly on a cigarette box that has the cigarettes put into crayon labels and the box also opens like a crayon box. There is also a child’s writing with crayons saying, “Just like mommy.” From this, the image showcases the dangers of smoking and the causes it has on loved ones. This advertisement uses strong ethos, pathos, and logos to get ASH’s point across very clear.

One anti-smoking poster shows merely a pair of hands holding a revolver. Instead of bullets the hands are using cigarettes to load the weapon. Listed in small print on one side of the poster are numerous conditions that may be related to smoking, such as fatal heart attacks, emphysema, cancer, and gum disease. The phrase “Smoking kills… so why bother starting” is printed in large font at the bottom of the poster. The message of this poster is clear: Don’t Smoke. The poster is trying to portray that smoking is like holding a loaded weapon. Just as someone would be endangering their life with the loaded gun, they would also be endangering their life with the use of cigarettes. The consequences and health issues associated with smoking can be just as deadly as those of the gun. Ultimately, if someone smokes they are putting their life at risk. Therefore, the logical act is to never start smoking.

Although tobacco advertisements are banned, people still consume it. The ban started in 1971 and since then has become even more strict on the sponsoring and promotion of tobacco brand logos. Now, all tobacco ads used, dissuade users from consuming. Advertisements in general can be obnoxious and tiresome, but they are sometimes necessary for the seller to get their point across. Ads are either trying to get money from the consumer or driving to change a person’s mind positively. The main reasoning for the creation of advertisements is to persuade the viewer or audience through the evocation of ethos, pathos, and logos, to have a change of mind about the product. The ads I chose are both similar, but have different goals towards their audience.

Psychology is defined as the study of the human mind and mental status in order to predict and also explain aspects of human behaviour. In regards to the behaviour concerning addiction, tobacco use is considered the most highly used (and abused) legal substance nationwide. It also has the highest leading risk factors causing considerable rates in morbidity and mortality and several types of cancer, respiratory disease and heart disease; relating to why promoting behavioural change (through aspects of psychology) is considered so imperative in today 's healthcare environment. In addition, the health promotion source that this essay will be examining is the National Tobacco Campaign, aimed at altering smoking behaviours, plus the associated advertisement strategies used, and lastly the psychological theories associated.

Smoking continues to be an increasing problem in both the United States and around the world. Advertisements of many types continue to aid in lowering the use of cigarettes by teenagers. In this advertisement, published by the Food and Drug Administration (FDA), many rhetorical devices are used to help appeal to the audience’s senses, understanding, and perception on smoking cigarettes. Using a young woman in the advertisement shifts the focus towards teenagers that smoke cigarettes, have thought about smoking, or have been around others that do smoke. With the incorporation of the FDA’s “The Real Cost” campaign logo, facts about the outcome of smoking, and the photograph of the young girl's face, this advertisement serves the purpose of grabbing the attention of teenagers that use cigarettes and warns them of the negative outcomes of smoking by using certain appeals: ethos, pathos, and logos.

The advertising team for the Stamp Out Smoking website really did a job well done with the ad they created to be on the homepage of there website. The anti smoking ad shows a gun being loaded with cigerettes, and the background is also black. Many may question the meaning behind this picture however I believe the meaning is simple. Guns are seen by many as dangerous and bullets are known to kill. The gun which is dangerous is being loaded with cigerettes which tragically have the potenial to kill you. The marketers at Stamp Out Smoking used a somewhat logiacally appeal to grasp the viewers attention. Guns have the capability to kill; bullets are in guns. So logically if a picture is shown of cigerettes being loaded into a gun people will make the connection between the danger of smoking cigerettes and dying.

In a lot of smoking advertisements that want their audience to stop smoking, the advertisement authors use pathos to persuade the audience to quit smoking or at least cutback. The smoking advertisements are more pathos-driven because it persuades the audience more by showing the emotional factors and how smoking could cause a lot of harm to someone. In a lot of advertisements to stop someone from smoking, the advertisements show the effects smoking has on both people who smoke and people who do not smoke. The audience for smoking advertisements are not just smokers, but are also those whose lives have been effected by a smoker. Authors bring up the effects smoking has by sometimes including a smoker that has been physically harmed, not only on the inside but also on the outside. By showing the outside physical harm, the audience is persuaded more to not smoke because they can actually see

However, in the early 2000s, scientists and health specialists all over America began publishing research journals and propaganda stating how detrimental smoking was to one's life. Coincidentally, smoking rates and death also began to go down simultaneously. This propaganda paired with scientific facts provided by various laboratories, nicknamed anti-smoking propaganda, began to immediately change the atmosphere of smokers within America. Therefore, one must wonder how the changing trend in smoking-related propaganda and the newly introduced anti-smoking propaganda has affected its American populous. This research will analyze that exactly, and come to a conclusion on how the changes in smoking-related propaganda have affected the American populous.

Anti-smoking campaigns aim to induce attitude changes that will cause a behavioural change of not smoking, by employing techniques that target the central or peripheral route processing. The central route prompts reasoning and analysis of arguments, persuading the audience through the message’s content. The peripheral route uses visual cues to appeal to emotions. Each route stimulates differing depths of understanding about the consequences of smoking, and thus, varying levels of commitment to not smoking. This investigation will focus on how effective these campaigns are in inducing higher levels of understanding and commitment to not smoking. Subjective quantitative data will be collected via self-reports. A Visual Analogue

Anti-smoking campaigns usually target teen and adolescent smokers because more than 80% of adult smokers begin smoking before the age of 18. Very few campaign targeted at Middle-aged smokers. It should be not forgotten that elderly peoples behavior might influence teen and adolescents’ behaviors as well as their attitudes. Among these, according to the CDC, smoking triples the risk of dying from heart disease among middle-aged men and women. Researches prove that, the diseases associated with smoking are most prevalent between 45 to 74 ages. However, those who quit smoking can substantially reduce their risk for the various smoking related negative health outcomes, especially if they quit before age 35 years (Doll, Peto, Wheatley, Gray & Sutherland,

The authors point out how anti-smoking advertisements do not send a clear message to the students to understand how smoking can impact their health. It seems that the advertisements trick people by sending the wrong message, such as demonstrating that smoking is not as bad as it seems that the more the students see those advertisements, the more propense for the students to smoke. The source is relevant to my hypothesis because it demonstrates that teenagers are unaware of the health consequences that they can get. The author’s goal is for teenagers to understand anti-smoking messages are not explicit and are not demonstrating a clear understanding of the risks that smoking cause. The authors conclude that new advertisements need to be more carefully evaluated for teenagers to recognize that their intentions reflect undesirable outcome in the antismoking advertainments for teenagers to understand smoking and the inevitable result that can be provoked due to smoking.

This problem of creating a trendy stylish image of cigarettes are hurting many people by recruiting new young smokers from all around the world, winning over sales due to the false image and then addiction. Third world countries are hurt the most by this unethical way of advertising because they don’t have money for this extra expense that they now need due to addiction. Critics claim that sophisticated promotions in a unsophisticated societies entice people who cannot afford the necessities of life to spend money on luxury- and a dangerous one at that. Every cigarette manufacturer is in the image business, and tobacco companies say their promotional slant is both reasonable and common. They point out that in the Third World a lot of people cannot understand what is written in the ads anyway, so the ads zero in on the more understandable visual image. Due to actions such as this and the negative effect it has on people economically and physically, this is a good example of how the tobacco industry is unethical.

Smoking tobacco has been a part of American culture since its very conception. Throughout our history, tobacco has been advertised as a simple pleasure for those who seek it out. Whether you are sitting on the porch with a couple of friends or in a dimly lit jazz club, tobacco ads give off a false sense of comfort, power, and success. Until around the mid-1900’s, smoking cigarettes was not considered unhealthy. It was only later that the public realize the detrimental health consequences that came with smoking tobacco. To spread this information, specific advertisements were aired to help inform the public of the dangers of smoking. While these ads have changed over time, the same message and warning still remains evident.