What Is The Rhetorical Analysis Of Bluefin Tuna With The Face Of A Panda?

The controversial documentary Blackfish, directed by Gabriela Cowperthwaite rose to popularity four years ago in 2013, when it was released. Blackfish tells the stories of killer whales, or orcas, that were caught and kept in captivity, and the effects that arose due to their capture. The documentary focuses on Tilikum, an orca caught in 1983, who was kept in captivity in SeaWorld Orlando since his capture for 34 years. Blackfish does an excellent job in using all three rhetorical appeals, providing many real life examples and statistics, to defend their argument that orcas should never be captured or held in captivity.

III. Purpose and stance; Here’s where we “read” the ad and describe it – visual rhetoric

The purpose of this paper is to discuss the methods of persuasion that are used in this commercial, and how the use of ethos, pathos, and logos has made the commercial from ASPCA persuasive and successful.

In 2010 the ASPCA (The American Society for the Prevention of Cruelty to Animals) came out with a commercial that would shock the advertisement industry. The effectiveness of this commercial is proven, simply by watching the reactions of the commercial’s viewers. For those who have never seen the video it has a very sad and morose tone to it. The commercial begins with showing pictures and videos of suffering animals with the song “Angel” playing in the background. While this is going on the narrator of the commercial (Sarah McLachlen) is softly talking about the suffering and abuse that these unfortunate animals go through. Through many different rhetorical techniques the viewers are many times brought to tears after watching this

Thus, by creating appeals to logos, pathos, and ethos, companies use advertisements as powerful persuasive tools. This can be done through the careful selection of color, imagery, narration, design, and layout, to name a few significant elements. When used correctly, these rhetorical strategies can make the difference between whether a product or idea is embraced or rejected by the

Amy Tan in the story, Fish Cheeks, implies that even though America is a country of immigrants, few of their traditions are acceptable in our culture. Tan supports her suggestion by describing christmas of the year she turned 14. The author’s purpose is to point out the irony of a country of immigrants with only one set of traditions in order to make us think about what traditions we suppress. The author writes in an earnest tone for Americans of all descents.

Many businesses and organization use the method of advertisement to sell their products. Ads enhance products and encourage the audience to buy its products. There are many strategies in which influence how successful an ad can sell its product. In this essay, I will be conducting a rhetoric analysis on a chip advertisement created by Popchips. This essay should identify the audience the ad is trying to reach; the message the ad delivers; and the three modes of persuasion (ethos, logos, and pathos) that are used in this ad. For reference, this ad can be found at the end of this essay.

Every single day thousands of helpless animals are abused or killed, but is every one aware this goes on or that they can help stop this from happening? To try and put an end to animal cruelty, The ASPCA or American Society for the Prevention of Cruelty to Animals, a non-profit organization, made a television commercial that broke everyone’s hearts. During this commercial it shows many picture and clips of weak and abused animals. Throughout, the commercial a very somber song is playing In the Arms of an Angel, sung by Sarah McLachlan. Before the commercial ends with one last video of a sad dog staring at you, McLachlan asks for donations to help improve the lifes of these animals. This commercial creates a guilty and sad feeling for the audience by using many techniques to make the audience feel compassion and want to donate to help out the animals in need of help.

When looking the commercial on a broader sense, the viewer only sees certain key aspects of the commercial, but by using rhetorical analysis, it is much more complicated than that. By using rhetorical analysis in the context of a commercial, the people that should care about it are the viewers of the commercial themselves. By using rhetorical analysis, you can infer of the aspects that the makers of the commercial used to make their product or service seem much more interesting. Sometimes, a maker of a commercial or any work use a key aspect it to make the product or service more intriguing. For example, one of these aspects for the Tebow commercial is that of the usage of emotional appeals by Pam, when addressing the story of the near abortion of her son Tim, a well-known college football and religious figure.

Advertisers all have one goal in common, that is an ad that is catching to a consumer’s attention. In today’s fast paced society there are so many selling products and charities. As I exam the advertisement for the American Society for the Prevention of Cruelty for Animals (ASPCA), I will show how they use the pathos, ethos, and logos – also known as Aristotle’s Theory of Persuasion.

The first use of rhetoric that is seen is at the start of the commercial. The commercial opens by simply showing the symbol for the Humane Society of the United States, which is the shape of the United States made up of animals. It then shows the animals being rescued by the teams of people that work for the HSUS. Every worker is wearing a shirt with the HSUS logo on it. Opening up with their symbol, and showing the pictures and videos of the recues with workers wearing HSUS attire establishes their good use of ethos. When a person watches this commercial, they see that the Humane Society of the United States is an organization that is built around the belief that animals want, and need to be cared for and loved. It

The commercial appeals to the audience’s pathos more than anything. Animals, especially dogs, have a way of pulling with human heartstrings. “...they can be used to transfer desired meanings to the products with which they are associated” (Phillips 1). In other words, using animals in advertisements can link advertised products to the feelings that are associated

The emotion in this commercial is intended to make the audience feel sympathetic and compassionate towards the animals.

This advertisement also uses major topics in today’s society to draw people in. In the first section of the commercial, it uses whale extinction and McCarthy trying to save them. Secondly, it uses deforestation and the efforts to save the trees as another environmental draw-in. In the third slot, it focuses on global warming and the melting ice caps. And lastly, the commercial uses the extinction of rhinos (K. 2017.). This establishes Ethos by showing that the company is aware of the problems in the world today. These environmental issues have been a problem for several years, and there are many people that are concerned for them. By using them to pull people in, they are opening their audience to not only people who like the outdoors, but also to people who want to be heroes.

When analysing all of the advertising around us, sometimes we don’t look at what the true message of a commercial really is. We live in a world that is controlled by mass media and because of this advertisers are trying harder each year to outdo themselves and their competitors. Rhetors use techniques in their advertisements such as fantasies or surrealism to catch the attention of their audience. Companies like Audi pour millions of dollars into their marketing teams to make sure their cars look the best and attract consumers. Commercials that are shown on television today are great examples of rhetorical artifacts because of the many techniques being exercised by the rhetor. Analyzing this through the lens of rhetorical