What Is The Secret To Success?

A popular technique in the advertising world is “doublespeak.” Lutz explains that “advertisers try to wrap their claims in language that sounds concrete, specific, and objective when in fact the language of advertising is anything but” (133). This type of language essentially states the obvious while sounding seemingly unique which is exploitative to the consumers. The use of rhetorical questions and sweet words that get the audience ready for the sales pitch are a part of “doublespeak.” In this strategy, the advertisers do not go into depth about the products and continue to make general claims that make consumers think that the product is special. Unfinished words, also a part of “doublespeak”, leaves it up to the audience to assume and finish

When we see a commercial on our T.V. screens today, we always see in print or hear the narrator telling us that their product or the service they are promoting to us is one of the best of its kind. They use all types of appeals and techniques to reel us in, making whatever they are trying to sell to us either pretty, shiny, worth-buying, or they use bold simple states telling us things such as, “Once you get it, you won’t be able to live without it.” By using these statements and methods of gaining viewers, the ad or commercial gains what it truly aspired for; attention and the need and/or desire to buy the product. In the ad “Bounty Big Spills” the bold statement and exaggerated visuals are created to

Advertisements are everywhere. From billboards, to magazines, to newspapers, flyers and TV commercials, chances are that you won’t go a day without observing some sort of ad. In most cases, companies use these ads as persuasive tools, deploying rhetorical appeals—logos, pathos, and ethos—to move their audiences to think or act in a certain way. The two magazine ads featured here, both endorsing Pedigree products, serve as excellent examples of how these modes of persuasion are strategically used.

In many instances, those who are successful are made out to be some sort of separate breed, those who were innately able to perform remarkable feats that others, no matter how hard they tried, simply could not. Through this exhibition, many people view success as an elusive feature that only a select few can obtain. This theory is the main inspiration for Malcolm Gladwell’s exploration of success in Outliers: The Story of Success. In the book, Gladwell analyzes not only those who are successful, such as Bill Gates, Steve Jobs, J.R. Oppenheimer, and Joe Flom, but what path led them towards becoming exceptionally skilled. This extremely in-depth analysis of successfulness forms Gladwell’s layered theory of what creates success, and his attempt

Many people view success as merely hard work; dedicating oneself to something completely. Although the recipe for success involves this type of commitment, Malcolm Gladwell’s book, Outliers, opened up a new perspective. Although Gladwell states, “....If you work hard enough and assert yourself, and use your mind and imagination, you can shape the world to your desires” (Gladwell 151), he adds that many other things affect one’s ability to succeed. In society today, individuals tend to look at the big prize instead of the path that led them to it. It was very interesting because many stories about success involve time and perseverance, but rarely luck. Outliers gave a refreshing and unique way of looking at how goals are really reached. While the book was in the 3rd person point of view, it was very entertaining because with every chapter came another story that contributed to Gladwell’s overall idea. Throughout the book, Gladwell purposely went into explicit detail to push readers to further visualize and picture themselves in the shoes of the “outliers”. His friendly tone and his narration of anecdotes help captivate the reader. Although his style of writing feels slightly informal, Gladwell is very sincere and wants the readers to understand the misperception of success. In doing so, Gladwell separated the book into two parts; Opportunity and Legacy. By dividing the book into two parts he gives the readers two viewpoints to the overall idea of success and links them

Advertisements come in various shapes, sizes, and mediums, and as humans, we are constantly surrounded by them. Whether they are on TV, radio, or in a magazine, there is no way that we can escape them. They all have their target audience for whom the advertisers have specifically designed the ad. When a company produces a commercial, their main objective is to get their product to sell. This is a multibillion-dollar industry and the advertisers study all the ways that they can attract their audience’s attention. The producers of advertisements have many tactics and strategies they use when producing an ad to get consumers to buy their product. These include things such as rhetorical

Coming from commercials, newspapers, movies, and magazines, advertisements are one of the most prominent things that we get bombarded with on a daily basis. The problem with a lot of people including myself is that we fall victim to the manipulation of the advertising sharks and their devious tricks. In the article ‘Advertising’s 15 Basic Appeals’ by Jib Fowles, the author describes how advertisers will use 15 basic emotional appeals in order to get you to say ‘I want and need that!’ In National Geographic, a historical, anthropological, discovery-based magazine, advertisers focus their energy on the middle-aged, middle-class, educated audience, who want to improve not only their intellectual integrity, but also improve their families lives if the readers can help it. National Geographic advertisers can do this by appealing to the readers’ basic needs for achievement, nurture, and guidance.

Advertisements all have one purpose, which is to make a customer aware of them so that the product or message being advertised can be brought to their awareness. The goal of gaining a person’s attention towards a product so that it can be bought is often achieved by appealing to the author’s credibility. An example can be seen in the American Red Cross Poster reveals that by giving blood, it brings communities together and it helps save lives of many (Red Cross). It can be seen that credibility is trying to be gained by showing that the audiences best interest is being made by stating that the blood would help save other lives and people would be closer together. Another example of the appeal to ethos can be seen in a passage from the book

Today’s quick-moving world of technology has media texts such as advertisements to make sure that people understand with just a glance. Having adverts on magazines, social media and billboards allow them to use tools such as semiology, genre and narrative because it makes their messages clear instantly. These signs allow us to carry meaning through advertisements, connotations and the signification process. These tools let brands, mainly celebrities, and the option to produce and create a myth of the product such as “Be daring. Be an inspiration” to sell it to the world. We are in a time where advertisers use ‘simplicity’ in their adverts; there are no more paragraphs. It is mainly down to the person and the few words shown in that advert.

For example, the words are spoken in a nursery-rhyme tone. This tone represents the peace Downy’s Sweet Dream Collection will bring to you during bed time. Also, Amy Sedaris, a famous comedian, gives the television commercial a wonderful sense of amusement. For instance, she yells, “…because this is a commercial. Shh!” Having a famous celebrity in an advertisement also gives the product more publicity. The more well known the celebrity, the more likely people are to buy the product. Since they used a comedian, it can influence a wide variety of people to want to purchase this product since comedians can be liked by teenagers, adults, or elders. In addition, the words in the paper ad have meaning behind them. “Tuck in. Breathe In. Drift off” are short words with a big impact. Its meaning behind that may be to grasp the reader’s attention more easily. If it is long and bland, they will not be interested in the product. On top of that, the words “drift off” in the paper advertisement have a fading effect that represents how they are drifting away like the words state, and the font they used is written elegantly. Lastly, the paper advertisement has a detailed and fascinating description about Downy’s Sweet Dream Collection and how great it will make you feel. They used a great amount of adjectives to help you get a greater feeling of how soothing Downy’s Sweet Dream Collection will make you

However, the use of visible words in this commercial are what give it such a strong

Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. But when advertisers produce an ad, they have many different variables that come into play if they want to successfully persuade consumers. The first most important step they have to figure out is, what type of audience they are trying to target. They then create images and intend to appeal specifically to the values, hopes, and desires of that particular audience. This is why someone would rather pick the well-known Malboro cowboy ads over the new female cigarettes of Virginia Slims. Each of these ads targets a specific audience;

The bold eye-catching copy that pops out gives the athletic reader the immediate energy to get fit. This ad shows its dominance by occupying

7.What is the denotation of the advertisement? 8.What is the connotation can we infer from the advertisement? 9.what discourses are present? (need to include bias) 10.What presentation have been communicated?

This I believe dedication and hard work, success will be the outcome. With this being said, when a person tells you cannot do something; this would make you work harder, dedicating more time just to show that you can do it. This especially goes towards those who compare you based on your intelligence. Putting someone down like this can make anyone feel like they are not good enough or will make nothing of their lives. This has happened to me growing up and constant is a struggle until this day.