What Is The Significance Of Primary Research?

17) Imagine a survey that asks 1,000 married and divorced respondents whether they ever cheated on their spouse, and 950 people respond. One major problem with such a survey could be its:

The design included a number of survey questions with varying number of choices. Most of the questions required the surveyed person to decide on scales of 1-3 or 1-4. This will allow those taking the survey to find where they fit, but will not determine if certain parameters are a little above the middle or greatly above the middle like question 4a which states has increased or has decreased – we wont know by how much or how impressive it might be.

The next set of questions consisted of statements where the participants needed to choose one response the best expressed the incident in which they agree or disagree he from one being strongly agree to five being strongly disagree. The first statement was "Officers protect the community." The outcome was 23.6% of the individuals strongly agreed 21.8% agreed. There were 38.2% of the participants who were unsure, 7.3% of the participants who disagree and 9.1% who

(Strongly disagree = 1, Disagree = 2, Somewhat disagree = 3, Neutral = 4 Somewhat agree = 5, Agree = 6 and Strongly agree = 7). The lower the mean, the stronger the disagreement with the statement; and the higher the mean, the stronger the agreement with the statement). N = The total number of responses

b. List and describe criteria you would use for assessing the completeness and accuracy of the response.

Using the following rating scale, indicate the number that best indicates your agreement with the statement.

3. Sample Population: Who exactly was used in the study? How many? (Be as specific as possible.)

10) Was the sample for this study adequately described? Provide a rationale for your answer

5. In your own words describe what you think the results tell us. What do the results mean? How do you interpret the

Description Positive attitudes Negative attitudes Strongly Agree (SA) 4.50 - 5 .00 1 Agree (A) 3.50 - 4.49 2 Undecided (U) 2.50 - 3.49 3 Disagree (D) 1.50 - 2.49 4 Strongly Disagree (SD) 1.00 – 1.49 5

5. After examining the coding procedure, do you think these categories demonstrate construct validity? (Remember to justify your answer to demonstrate how you arrived at your decision) (Around 3 sentences) 6. What evidence is there to suggest the observations have acceptable reliability? (Hint: Ask yourself what information do we look for to tell us about reliability? Is this information included in the article?)?

This was done by the researchers who took sample of 46,000 people around the world from an online survey. They analyzed how they performed and found these three distinct components.

4. What measurement scales would you have used on the survey that was part of the in-restaurant product tests?

The Cronbach’s alpha of the sample responses came out to be as .784, which shows that our data is 78.4%. And the KMO test which is the sampling adequacy test came out to be as .691 which should be greater than .5, implies that factor analysis can be applied on this data.

47% of participants in the survey would purchase a Funko Pop! figurine more than $9. The survey also shows about 33% of the participants would purchase a Funko Pop! figurines at the normal price of $9; only 20% of the participants would not have been interested in buying at all. On the other hand, American Girl was given an opposite results from the survey participants. Only a minority of the participants would have been willing to purchase an American Girl doll at a price higher than $9 at the estimation of 27%. On the other results, about 33% would be willing to purchase at the price range of $9. The percentage of participants who would never would be willing to purchase an American Girl doll which was at the estimation of