What Is The Size Of The Segment / S? Essay

From Baker’s study on health literacy (2006), it depicted the health literacy as active and dynamic status which gives the consumers the essential abilities to act effectively within the healthcare system. The patient’s levels of health literacy would vary related on different circumstances whether it is relied on the health professionals at the medical procedure, the shared information that contains the type of medical diagnosis of the patient and the signs and symptoms of medical condition that patient may experience.

Health literacy empowers individuals with knowledge and understanding regarding health information enabling them to make informed decisions about their health care. Health literacy affects people of all ages, race and ethnicity, education levels, income and languages spoken. All individuals deserve the right to have access to accurate, easy to understand, reliable, valid information to make informed decisions about their healthcare. According to Baur (2011), Health literacy is the extent in which individuals acquire, assimilate and comprehend health information and services to make informed health decisions. This has become a public health mission in the Healthy People agenda of 2010 and 2020 (Baur, 2011, p.63).

Health literacy has been demarcated as the measurement of the individual’s capacity to obtain, understand and process simple health information. It is needed to make satisfactory health decisions and determine services needed to treat or prevent illness. Health literacy requires knowledge from many topics, comprising the patient’s own body, appropriate conducts towards healthy results and the difficulties to understand the health system. It is influenced by many conditions such as our communication skills, age, socio-economic status, and cultural background, past experiences, educational level and mental health status (U.S. Department of

A big problem today in health care for many people is health literacy. Health literacy is when a person is able to understand and process medical information they are given. Having low health literacy can affect how a person understands, and uses information about their health and health services (Batterham 2016). Low health literacy rates lead to big issues in communication. Limited literacy impacts health behaviors, decisions, and ultimately outcomes. Many people have low health literacy which leads to bad health outcomes. Research shows that low literacy is linked with the lower likelihood of people being able to manage their own health conditions, and less access to health care services which can lead to poor health outcomes. There are many reasons people have low health literacy, A lack of formal education and poor reading ability aren't the only causes of low health literacy. Low health literacy is associated with a number of things like poor engagement in health services, health knowledge, and overall health status. People with low health literacy may feel ashamed and try to hide it from professionals and family members. Most health care professionals are unaware of the level of health literacy their patient has. (Greenhalgh 2015) There is a need to identify individual health literacy needs and address how to work on solutions to benefit them and whole groups of people. Differences in health literacy

Target Market – a specific group of customers on whom an organization focuses its marketing efforts.

With ________ as a target market strategy, the firm concentrates on serving many needs of a particular customer group.

“Health Literacy” a term to define literacy in healthcare. “An estimated 90 million people in the U.S. have difficulties understanding and using health information” (Hawkins, Kantayya and Sharkey-Asner, 2010). Low health literacy poses public health risks due to groups of people not being able to adequately care for themselves and stay healthy. This paper argues the importance of literacy as it pertains to health and also explores the various types of literacy that can impact how health information is received and understood from the general public.

Having a healthy population is becoming increasingly important across Australian communities (Baur, 2011). Health literacy is the cognitive and social skills, which enables and establishes the ability of individuals to gain access and comprehend the use of information, in ways that maintain and promote good

The target market was segmented by understanding the demographics and psychographics.

If someone chooses to receive education on health literacy then it will be more beneficial for their experience

The concept of health literacy was first originated in early years and it was recognised as an autonomous research field in 1990s (Andrew pleasant and Shyama Kuruvilla, 2008). The

Health literacy is both a consumer and public healthcare issue. As a health care provider, it is not only my responsibility to ensure that you understand your health and what is going on

Health literacy is an essential determinant of health. Health literacy is the degree in which people have the ability to obtain process and understand fundamental health services and information in order to make informed health decisions throughout different phases of life. Patients who are better educated and informed about their options and who understand the evidence behind certain methodologies may have better health outcomes. On the other hand, low health literacy leads to many health problems. In fact, it seems to be the “single biggest cause of poor health outcomes” (Kickbusch 208). Low health literacy inhibits self-advocacy in health care settings. Patients with limited literacy cannot actively participate in health-related decisions

Martinez-Donate et al. (2013), suggest health literacy affects a patients' understanding of prevention, screening, diagnoses and treatment plans, as well as decision-making and adherence to treatment. Insufficient health literacy contributes to poor health and an increase in mortality, especially for those with comorbidities like diabetes and depression, while sufficient health literacy is key for patient-provider communication and

target markets with respects to that product. For this reason, in this report I picked