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What Is The Strength And Weaknesses Of Coca Cola

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Coca Cola Company do various market research and product testing in order to know what their customer needs. If coca cola has to introduce new product, they engage in product testing and hear peoples view on the product.
Working together to serve customers’ interest
In Coca Cola company all their department from production down to marketing department, work as a team to achieve the single goal of satisfying customer. The research department will do their survey and tell the marketing department what the customers want, the marketing will tell the production department what they want. All of these are for the success of the company.

Making profit by satisfying customers
Every business organisation set out to make profit, to make as much profit as possible. Coca Cola is …show more content…

Every countries must be served in accordance with the environmental laws imposed by their various government.

MICRO ENVIRONMENTAL FACTOR
Micro factor tends to explain the internal strength and weaknesses the organisation has in its company. I will explain this through the use of SWOT analysis. (Strength, Weakness, Opportunity and Threat).
• Strength
Coca cola is well recognised in over 200 countries and served over 1.7 billion a day. Coca cola is the largest beverage producer in the work and exerts significant power over its supplies to receive the lowest price available from therm. Their strength also lies in the power of advertising.
Weaknesses
As the world continues to preach against obesity and other various health issues, coca cola still continues selling its products such as Coke, Fanta, Sprite, and other carbonated drinks. Although the consumption of this frizzy drinks has reduced drastically as compared to before which puts the company at a disadvantage point. The overall consumption of fizzy drinks is stagnating and this will give coca cola a great problem to penetrate into another market in the

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