What Is The Tidal Porter's Five Forces Of Competition

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The Tidal article displays the rivalry between companies like Spotify and Apple music exposing 1 out of 5 of Porters Five Forces of Competition. Before Jay-Z purchased Tidal the company was started by Kjarten Slette and Thomas Walle hoping to be a part of the change in the evolution of how you receive music. The start-up company confessed the things they struggled with due to not being aware of the market they entered. Tidal received more attention than after the purchase from rap superstar Jay-Z. One of the first fails the former owners discussed was the brand’s name. The company strived to be comparable to Spotify with over 100 million users but the new company was only popular in the Asian, Europe, and Scandinavian markets. Slettle and Walle
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