What Is The Tipping Point

After reading The Tipping Point, I have learned many important “tips” in marketing. Malcolm Gladwell, author of The Tipping Point, identifies three important concepts based on his deep studies throughout his life: “the Law of the Few”, “the Stickiness Factor”, and “the Power of Context”. These factors play essential roles in deciding if a particular trend will work in widespread popularity. He makes these concepts interesting and understandable.

Society is stocked full of various trends and epidemics. To many, the way in which these trends start is a mystery. As members of a society, we often subconsciously take part in these patterns without questioning our participation. Therefore, people continue to ignore the drastic changes in society, and the reasons why they occur so swiftly. There is a lack of motivation to take a step back and inquire about society as a whole, and rethink one’s actions. In The Tipping Point, Malcolm Gladwell effectively discusses and analyzes how and why ideas spread throughout societies using the rhetorical appeals, ethos, pathos and logos.

- Although the brand has been around for a long time, it is still not at the stage of popularity that it should be at

Catherine, W., Tat Pui, L. and Henrik, U. (2011) The Roles of Branding for a Brand Entering

In a perfect society, a company’s products and services would rise and fall on their own merits. The best products would rise to the top and lesser products would become unprofitable so they would go the way of the Edsel. However, our society is not perfect and many consumers are sheep. The popularity of a brand typically has more to do with the amount of money that a company is willing/able to spend on advertising and the price point of the item than it has to do with the quality of the product.

new brands are at very high risk of failing, as the consumer is more reachable when

4) How would you relate “the law of the few” to a transition management team?

In, “The Tipping Point,” Gladwell employs the rhetorical appeal, logos, to prove that individuals can make enormous changes in society. Gladwell identifies “connectors” using logos through statistics, “Anyone who has ever acted, in other words, can be linked to Bacon in an average of under three steps.” (Gladwell: page 47) When Gladwell expresses that Bacon is a connector, he uses a numerical value to demonstrate how most people that act are connected to Bacon. Using statistics through logos makes Gladwell’s argument more sophisticated and believable with numerical values.

By offering readers an innovative analysis of how trends are rooted and rooted, Malcolm Gladwell's book The Tipping Point has become an exemplification of the processes he described. After its launch in 2000, the book became a national bestseller whose influence would have helped initiate paradigm changes in fields ranging from marketing to public health.

What can one consider being a tipping point in a situation. Is it when a situation changes from bad to worse? Could it be when it changes from good to better? Or could it be from when it changes from a bad situation and all of a sudden it turns around and becomes good? In my essay we are going to explore the tipping point from four different authors: Malcolm Gladwell, Mary G. King, Lynne M. Anderson, and Christine M. Pearson. From subject of: hush puppies, teen suicide, crime, smoking, incivility in the workplace and the black women’s breakthrough into clerical work. There could be many reasons why there were tipping

In his groundbreaking novel, The Tipping Point, Malcolm Gladwell investigates the primary factors that influence which trends, products, and ideas will become viral and which will ultimately fail. Through careful analysis of case studies throughout history ranging from the surprising success of Hush Puppies to the sudden decline of crime in 1990s New York, Gladwell pushes a convincing theory that there are just three variables that govern whether or not a trend will take off. Gladwell calls these three critical variables the law of the few, the stickiness factor, and the power of context. Should a trend satisfy the requirements outlined by Gladwell, he asserts that it will be able to reach a tipping point in which it will inevitably spread across a given population.

The team gathered a wealth of information about the products strengths and weaknesses, but lacked important consumer­brand relationship information. Supplementing the Consumer Insight Team research with the Usage and Attitude Study provided a well rounded customer understanding.

In 2000, Unilever decided to reduce 1,600 brands down to 400 and then select a small number of them to serve as “Masterbrands”. One of the reasons to have fewer brands is to decrease control issues. It is harder to manage so many brands, especially when each one has its own particularities. As Deighton pointed, Unilever’s brand portfolio had grown in a relatively laissez-faire manner. In other words, the company’s brands were created without large interference.

Branding is a tool to make the goods of one producer different from another producer (Keller, 2003). Carroll (2008) asserts that branding is a sign of quality, and it is helpful to increase

This book report discusses the best seller nonfiction book, “The Tipping Point” by Malcolm Gladwell. This book is an interesting read to understand the science of epidemics in all areas of life. The author various examples to elaborates as to how small actions at the right time, in the right and with the right people can create a tipping point for a product/service. For instance, Hush Puppies ‘tipped’ in 1993, when a few fashion-forward hipsters from Soho New York started wearing the failing brand again. A chain reaction was triggered through this small event, which cascaded though the US increasing sales and creating a word of mouth epidemic. Gladwell explains three point plan of how any brand