What Is The Topic?. What The Topic Is Concerned Of Is How

There are several emerging technologies that could help the company to gain a competitive advantage.

Ford's major move in recent years is that of the technology that is in their cars. With Ford's venture with Microsoft to introduce a "smart car" that has an understanding of what types of music the driver prefers to read text messages aloud and voice commands; Ford has definitely taken the lead in terms of technology inside the car.

The second objective is to find disruptive innovations that threaten the product roadmap and which, ideally, can be incorporated into corporate strategy to yield a competitive advantage [3].

The technology can be and will be improved every day. Continuous testing and research and development will keep us ahead of the curb as well as having the right people to engineer solutions. As a small firm taking on big industry we expect the reward to be great. The fact that our brand has not been around for generations will be a hurdle to get across. Good business is good business and if we take care of

Even though the Ford Motor Company is currently doing extremely well in the automotive industry, they are currently emerging opportunities to be a leader in electrification, autonomy, and mobility. The Ford Motor Company recently purchased SAIPS and Chariot. “SAIPS is a world-class provider of customized algorithmic solutions in the fields of computer vision and machine learning” (Crunchbase, na, nd). Chariot is a company that offers shuttle service and commuter mobility programs in larger cities. The purchase of these two companies will help the Ford Motor Company as they expand as a mobility company as well as the leader in the automotive industry. According to the article, Ford Outlines Growth Plan, “Ford is evolving its business in three ways:

Ideas introduced in the article assist in understanding Ford’s current situation. Ford reported sharp falls in U.S. auto sales in May 2008. Sales of its most profitable pickups and SUVs suffered the most (“US Auto Sales Slide”). Some of the main

This century has been full of innovation. New technologies, new products, new services, whole new industries have emerged. Yet the call for innovation in business has never been more intense. Why? Here is my list of the top ten reasons for why we need innovation. 10. For economic growth This is the most often cited reason for needing innovation. Innovation is the route to economic growth. Industries are maturing. Products are maturing. Innovation is the creation and transformation of new knowledge into new products, processes, or services that meet market needs. As such, innovation creates new businesses and is the fundamental source of growth in business and industry. 9. For

Google is working on its driverless car, Virgin is aiming for Mars and Tesla, not wanting to be left-out, has a few innovative projects going on too.

patents expiring in the near future they should channel the transformational leadership model so they can have a great chance of building innovators within its organizations.

With the likes of Honda and Tesla at the fore front of innovation, there is now the competition of who will create the most forward thinking vehicles on the market. As we see them expand globally, Ford remains focused on building leadership in Ford Brand utility vehicles, commercial trucks, vans and performance vehicles. At the same time, transformation of lackluster parts of its business (small cars, luxury vehicles, etc.) is extremely crucial to the overall success of their company (Ford, 2016). Ford realizes that with all the competition in the automotive vehicle market it is critical that they strive for leadership in three emerging opportunity areas including electrification, autonomy and mobility while not forgetting the solid foundation that the company was built on (Ford,

technology without moving away from the company's core values. Whilst there are many other competitors in the

Tidd and Bessant (2009) argued that “Unless an organization is able to move into further innovation, it risks being left behind as others take the lead in changing their offerings, their operational processes or the underlying models that drive their business”.

Innovation refers to finding new ways to improve the existing products, services, processes, technologies, and employee performance in an organizational setup. In today's competitive business environment, organizations have to focus on bringing innovation in each and every aspect of their business operations; like products or service offerings, enterprise resource planning systems, marketing and promotional efforts, and organizational structure. The market challenges and competitive pressures also force organizations to use a blend of all these innovation processes in their business activities. Therefore, it is vital to give an equal focus on product innovation, process innovation, marketing innovation, and organizational innovation within the limited organizational resources and capabilities.

I learned there were several well-known companies that underwent organizational change. I realized that most companies were affected by change due to the evolution of technology. Technology made it more accessible for people to find products and services on line. This resulted to companies loosing a tremendous amount of money and ultimately going out of business.

Innovation offers the companies a competitive advantage. Presently and within the future, more than any time in history, the key to competitive advantage is innovation. However innovation will facilitate businesses meet all of their strategic challenges, not simply competition; to illustrate, in confronting accelerating rates of change, globalization, apace advancing technology, a additional numerous workforce, associated a modification from an industrial to a knowledge-based economy. Meeting all of those challenges helps the firm attain competitiveness, and meeting these challenges suitably depends on innovation. Innovation allows a firm to workout its challenges in distinctive ways in which build competitive advantage either through relative differentiation, a relative low-priced position, or few acceptable level of each. Innovation cannot assure success, however success cannot be achieved within the end of the day without it.