What Is The Value Of Graphic Design? Essay

This paper will examine a particular Apple ad that appeared on television in 1984. The Macintosh was and still is very popular computer that provides a simplistic feel of creativeness and freedom. Freedom is a key concept because the ad expresses the need to have a sense of freedom to do what we want with no restrictions. Apple is well-known all over the world for the sex appeal to its products, like the iPhone, iPad, and the Macintosh series. These products present a color of either silver, slate, or gold that is very appealing to our eyes. And with such unique colors, Apple manages to make the colors of their products to fit in with its surroundings. Although Apple still has to compete against

Thus, by creating appeals to logos, pathos, and ethos, companies use advertisements as powerful persuasive tools. This can be done through the careful selection of color, imagery, narration, design, and layout, to name a few significant elements. When used correctly, these rhetorical strategies can make the difference between whether a product or idea is embraced or rejected by the

Do you ever watch the Super Bowl for its commercials? Have you ever bought a more expensive product because you had seen its advertisement? If the answer is yes, then you might have been a victim of today’s marketers. Jean Kilbourne, the author of “Killing us Softly” stated in one of her lectures, “The influence of advertising is quick, cumulative and for the most part, subconscious, ads sell more products.” “Advertising has become much more widespread, powerful, and sophisticated.” According to Jean Kilbourne, “babies at six months can recognize corporate logos, and that is the age at which marketers are now starting to target our children.” Jean Kilbourne is a woman who grew up in the 1950s and worked in the media field in the 1960s. This paper will explain the methods used by marketers in today’s advertising. An advertisement contains one or more elements of aesthetics, humor, and sexual nature.

If we examine our existence through a dichotomous lens of internal and external experiences, it is easier to understand the importance of graphic design. Everyone, to some extent, is trapped within themselves. There is me in here, and you in there—a separation exists. We find common ground in the external world where there are certain rules that most of us have agreed to play by. Graphic design functions as a catalyst for either strengthening or disintegrating these rules. It screams, “Continue! Begin! Stop!” The graphic designer must work through the external world, understand its rules, and journey through their internal world in search of a project’s solution. If the solution is successful,

The one question that (most) graphic designers never want to hear, and, the myth of the five-dollar logo.

The painting, Alice Meeting Humpty Dealer, by Hilary White, is an intriguing piece of artwork. Right off the bat, the viewer begins forming questions about the meaning and purpose off the top of his or her head. The meaning of this art piece is very apparent and quite easy to understand. By taking a closer look at the elements of design, White’s purpose for creating this piece will be exposed. The elements of design are all of the components of the piece of art that work together to make the image whole. Examples of elements of design are focal point, value, stereotypes, size, and many more which will be introduced in the following text.

Paul Rand, a top influence in the field of design brought America into the modern era of design. This study will give a background to Rands life and how his upbringing impacted his future endeavors. It will then cover his primary works and discuss work that became a defining part of his career and the industry. Following that, it will discuss how Rands work in advertising and Corporate Identity set the groundwork for today design thinking. Finally, the thesis will examine modern designers that sought out Rand as a source of inspiration. This thesis will look at why Paul Rand is said to be one of the most influential graphic designers in history, and why his principles translate into good design that resonates for generations to follow.

In today’s art world there seems to be a large gap that separates fine art from commercial art. Often there is a disconnected coldness associated with those who work in communications art and produce art for clients. As if all emotion and feeling is stripped from commercial artwork merely because it was created with the intention of pleasing a client. Stefan Sagmeister bridges the gap in the art industry by redefining commercial design as a personal, emotional, and deep art. While Sagmeister’s work encompasses a vast spectrum of mediums such as, album covers, logos, installations, and posters it is his philosophy on design that

In this summative essay I would like to explore and analyse the influence that Graphic design has had on popular culture and consumerism. Graphic design can be defined as “the art and practice of planning and projecting ideas and experiences with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms.” (aiga.org) Designers are problem solvers and it is their job to come up with a suitable solution to a problem. They have to find the best suitable means to communicate a particular message. Graphic Designers are at the forefront of advertising and the battle of selling giving the designer even greater responsibility, because of this graphic designers play a big role in consumerism. Consumerism, “as a social and economic order and ideology encourages the acquisition of goods and services in ever-greater amounts.” (wikipedia.org) Society have been gradually made to believe that they can increase their happiness through buying and spending. Consumerism is an international problem, but has existed for many years, people purchasing goods that exceeded those of their basic needs dates way back to the first civilisations, in the eras of ancient Egypt and Rome. A turn in consumerism arrived just before the industrial revolution, people worked long hours and earned low wages, so they didn 't have the time or the disposable income for excess spending. The industrial revolution welcomed the use of assembly

Meredith Davis’s book “Graphic Design Theory” was published in September 2012 by Thames & Hudson. This book blends a study of historical thinking of design with contemporary / modern approach to it. It also suggests students to critically analyse their work and asks them to adopt the design theories to embellish their practical design work as it will help them construct better work. This book also helps in understanding the consumers and the history of Graphic Design and also talks about a range of theories and introduces a collection of concepts and sources for future use and reference. In this book, Meredith Davis talks about the relationship of visual representation to the contexts of design. It talks about focusing on the broad and long term aftereffects of design and not to design only for the moment and responding to prompt needs.

Visual culture is the use of images, media, and other visual modes to represent the events and ideas of the world (Mirzoeff, 1999). The visual modes can range from an oil painting, to media on the internet, advertisements or TV. Visual culture has an influence on the consumer who is exposed to it. In this essay, I am looking specifically at how visual culture is used in advertisements, and how large brands, such as Coca Cola and McDonalds, use visual culture throughout their advertisements. Visual culture is often used to benefit a business. Such as increasing brand recognition through the marketing of the brand via colour or imagery. It can also be through catchy slogans or jingles that are created to leave an impression and therefore influence the consumer to the extent that they are remembered for a significant period of time. Therefore, it can be seen that Coca Cola and McDonalds both use different forms of visual culture in order to improve company image and increase brand recognition.

Art and Design are important because they both make the world more sensible and a better place, they also bring a sense of enjoyment and make it easier to understand everything around us even more. Here we will discuss the role played by Art and Design in modern advertising.

Art education is often underestimated by many who believe that school was created to teach only analytical concepts such as mathematics and literature. However, research has shown that art courses are important, even necessary for students in elementary, middle, and high schools. These art classes may include not only visual arts but performing arts such as dance, theatre and choir. Barbara Streisand said, “Art does not exist only to entertain, but also to challenge one to think, to provoke, even to disturb, in a constant search for the truth,” (Quotations). Streisand points out that there are multiple benefits to art whether it be painted by a brush or sung from the heart. Art has the ability to allow people to see situations from

Art is a form of human expression. Art can be seen as the artist sleight of hand on his mood. Art is in various media from posters to public wall of which we call “graffiti”. Art is elusive as the use of colors shapes and the surface used adds a new dimension. Art portrays various ideas, feelings such as triumph, love, happiness, sorrow and boredom in loss to mention a few. Art is beauty and creativity. During man’s evolution art has progressed over in its most primitive state up to its most modernized versions today.

The Visual Art is an important part for students to learn, especially students in the early childhood education because it develops their self-expression, imagination, creativity, confidence and observation skills. Also, the Visual Art is implemented in the Australian Curriculum and Early Years Learning Framework. Hence, this documentation focuses on conducting an authentic art learning experience through observing and exploring with leaves and colours for an early childhood aged child called Jenny. This activity also provides opportunities for the child to learn about colour through personal experience rather than through teachers’ teaching or quizzing (Pelo, 2007). Therefore, the child will work through different processes to investigate colours based on her prior knowledge. In other words, the child will use different materials, such as leaves, colours and brushes, techniques and processes to explore visual conventions (ACAVAM111)(ACARA, 2014) and paint leaves by using the mixing colours.