What Is Tiffany and Co

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Incorporated: 1868 NAIC: 334518 Watch, Clock, and Part Manufacturing; 339911 Jewelry (except Costume) Manufacturing; 44831 Jewelry Stores SIC: 3873 Watches, Clocks, Watchcases & Parts; 3911 Jewelry & Precious Metal; 5944 Jewelry Stores Founded in 1837, Tiffany & Co. has long been renowned for its luxury goods, especially jewelry, and has sought to market itself as an arbiter of taste and style. Tiffany designs, manufactures, and sells jewelry, watches, and crystal glassware. It also sells other timepieces, sterling silverware, china, stationery, fragrances, and accessories. Many of these products are sold under the Tiffany name, at Tiffany stores throughout the world as well as through direct-mail, corporate merchandising, and the Tiffany…show more content…
He quietly bought up at least 30 percent of the stock. Denied a seat on the board of directors, Maidman sold his shares in 1955 to the Bulova Watch Co. To prevent Bulova from taking control, Tiffany heirs and close associates sold Hoving Corp., owner of neighboring Bonwit Teller, 51 percent of the stock for $3.8 million. Walter Hoving, who soon became chairman and chief executive officer of Tiffany, had to report to the General Shoe Corp. (later Genesco, Inc.), which took a majority share of his own company in 1956. He did not win firm control of the store until 1961, when he assembled a group of investors that bought out Genesco and Bulova. Nevertheless, Hoving immediately put his stamp on Tiffany by conducting the first bargain sale in the firm's history to clear out merchandise he considered gaudy or vulgar. He dropped diamond rings for men for that reason and discontinued leather goods, antiques, silver plate, brass, and pewter as not worthy of Tiffany's attention. 1960-70: Focusing on "Aesthetics" Hoving recruited a galaxy of stars to create a new standard of quality for Tiffany's products. Jean Schlumberger was hired to design its finest and most expensive jewelry. Henry Platt expanded the jewelry workshop's staff from eight to sixty, and later enlisted Elsa Peretti, Angela Cummings, and Paloma Picasso to create jewelry exclusively for Tiffany.

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